Honda T\u00fcrkiye Motosiklet, y\u0131ll\u0131k 100 bin adet \u00fcretim kapasitesiyle faaliyete ba\u015flad\u0131. Gelecek d\u00f6nemde 200 bin adet kapasiteye ula\u015fma potansiyeli bulunan tesis sayesinde Honda, hem artan talebe daha h\u0131zl\u0131 yan\u0131t verecek hem de T\u00fcrkiye\u2019de katma de\u011ferli \u00fcretimi g\u00fc\u00e7lendirecek.
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Honda T\u00fcrkiye, \u0130zmir Alia\u011fa\u2019da hayata ge\u00e7irdi\u011fi motosiklet \u00fcretim fabrikas\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Bu yat\u0131r\u0131m, Honda\u2019n\u0131n T\u00fcrkiye\u2019ye olan g\u00fc\u00e7l\u00fc ve uzun vadeli ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n somut bir g\u00f6stergesi olarak \u00f6ne \u00e7\u0131karken; \u00fcretim, istihdam ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme alanlar\u0131nda \u00f6nemli katk\u0131lar sunmay\u0131 hedefliyor. Yeni tesis, Honda\u2019n\u0131n k\u00fcresel \u00fcretim g\u00fcc\u00fcn\u00fc T\u00fcrkiye\u2019nin sanayi altyap\u0131s\u0131 ve yetkin insan kayna\u011f\u0131yla bulu\u015fturarak, artan mobilite ihtiyac\u0131na yerel \u00fcretimle h\u0131zl\u0131 ve etkin bir yan\u0131t verilmesini sa\u011flayacak.<\/p>\n
Kapasite 200 bin adede kadar \u00e7\u0131kabilecek
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A\u00e7\u0131l\u0131\u015f t\u00f6reni \u00f6ncesi a\u00e7\u0131klama yapan Honda T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 B\u00fclent K\u0131l\u0131\u00e7er, fabrikan\u0131n \u00fcretim kapasitesi hakk\u0131nda teknik bilgiler verdi. K\u0131l\u0131\u00e7er, ilk etapta tek vardiya ile y\u0131ll\u0131k 100 bin adetlik \u00fcretim planlad\u0131klar\u0131n\u0131 ifade ederek, “\u0130kinci vardiyan\u0131n devreye girmesiyle toplam \u00fcretimimiz \u00f6nce 150 bin, sonras\u0131nda ise 200 bin adede kadar \u00e7\u0131kacak. Fabrikam\u0131z \u015fu an 45 bin metrekaresi kapal\u0131 olmak \u00fczere toplamda geni\u015f bir alanda hem \u00fcretim hem de lojistik faaliyetlerini y\u00fcr\u00fctecek kapasitededir” dedi.
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Fabrika arazisinin geni\u015fleme potansiyeline dikkat \u00e7eken K\u0131l\u0131\u00e7er, “Elimizde yeni yat\u0131r\u0131mlar i\u00e7in uygun 45 bin metrekarelik bir a\u00e7\u0131k alan\u0131m\u0131z daha var. \u0130leride potansiyele ba\u011fl\u0131 olarak bu alan\u0131 da fabrikaya dahil edip, \u00fcretim kapasitemizi 200 bin adede kadar \u00e7\u0131kararak ihracat odakl\u0131 bir s\u00fcrece ge\u00e7ebiliriz. Tam kapasiteye ula\u015ft\u0131\u011f\u0131m\u0131zda ayl\u0131k 11 bin band\u0131nda bir \u00fcretim s\u00f6z konusu olacak” ifadelerini kulland\u0131.<\/p>\n
Yerli \u00fcretimle maliyetler a\u015fa\u011f\u0131 \u00e7ekilecek
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Yerelle\u015fmenin m\u00fc\u015fteri i\u00e7in en b\u00fcy\u00fck avantaj\u0131n\u0131n maliyet oldu\u011funu vurgulayan K\u0131l\u0131\u00e7er, \u00fcretim ve lojistik s\u00fcrelerinin k\u0131salaca\u011f\u0131n\u0131 belirtti. K\u0131l\u0131\u00e7er, “M\u00fc\u015fterilerimiz i\u00e7in en \u00f6nemli nokta, en d\u00fc\u015f\u00fck maliyetle ve en k\u0131sa zamanda \u00fcr\u00fcne ula\u015fmakt\u0131r. Yerli \u00fcretimle beraber hem lojistik s\u00fcresini ciddi anlamda k\u0131saltaca\u011f\u0131z hem de maliyetlerimizi a\u015fa\u011f\u0131 \u00e7ecece\u011fiz. Bu durum m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan bizim i\u00e7in en kritik iki noktadan biridir” dedi.<\/p>\n
\u0130lk yerli model tasarruflu PCX 125
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\u0130zmir fabrikas\u0131nda \u00fcretilen ilk modelin PCX 125 oldu\u011funu a\u00e7\u0131klayan B\u00fclent K\u0131l\u0131\u00e7er, “PCX 125, sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 40\u2019\u0131n\u0131 olu\u015fturan, hem bireysel hem ticari kullan\u0131mda \u00e7ok tercih edilen bir model. 100 kilometrede sadece 2 litrelik yak\u0131t t\u00fcketimiyle maliyetleri a\u015fa\u011f\u0131 \u00e7ekmek isteyen kullan\u0131c\u0131lar i\u00e7in kilit bir rol oynuyor. Yerli \u00fcretimle birlikte bu modele olan talebin daha da artaca\u011f\u0131na inan\u0131yoruz” diye konu\u015ftu.<\/p>\n
T\u00fcrkiye\u2019de her 100 motosikletten 25\u2019i Honda
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T\u00fcrkiye\u2019deki toplam motosiklet rakamlar\u0131n\u0131n 2026 y\u0131l\u0131nda 7 milyonun \u00fczerine \u00e7\u0131karak rekor k\u0131rd\u0131\u011f\u0131n\u0131 belirten K\u0131l\u0131\u00e7er, “Honda olarak T\u00fcrkiye\u2019de yakla\u015f\u0131k y\u00fczde 25-30 band\u0131nda bir pazar pay\u0131m\u0131z mevcut. Ge\u00e7en y\u0131l\u0131 165 bin adetlik sat\u0131\u015fla tamamlad\u0131k. Gururla s\u00f6yleyebilirim ki, yakla\u015f\u0131k 13 y\u0131ld\u0131r T\u00fcrkiye\u2019nin en \u00e7ok satan markas\u0131y\u0131z ve yollardaki her 100 motosikletten 25 tanesi Honda imzas\u0131n\u0131 ta\u015f\u0131yor” bilgilerini payla\u015ft\u0131.<\/p>\n
“T\u00fcrkiye\u2019nin k\u00fcresel i\u015fimizdeki \u00f6nemi b\u00fcy\u00fck”
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A\u00e7\u0131l\u0131\u015f t\u00f6reninde konu\u015fan Honda y\u00f6neticileri, yat\u0131r\u0131m s\u00fcrecinde destek veren t\u00fcm kamu kurumlar\u0131na, yerel y\u00f6netimlere ve i\u015f ortaklar\u0131na te\u015fekk\u00fcr ederek, T\u00fcrkiye ile birlikte b\u00fcy\u00fcmeye ve uzun vadeli de\u011fer \u00fcretmeye devam edeceklerini vurgulad\u0131. T\u00f6rene kat\u0131lan Honda Motor Europe Ba\u015fkan\u0131 Hans De Jaeger, T\u00fcrkiye\u2019nin Honda i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 \u00f6neme dikkat \u00e7ekerek \u015fu ifadeleri kulland\u0131:
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“Bu yat\u0131r\u0131m, pazara duydu\u011fumuz g\u00fcvenin, T\u00fcrkiye\u2019nin k\u00fcresel i\u015fimizdeki \u00f6neminin ve uzun vadeli i\u015f birli\u011fi ile ortak refaha olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131n g\u00fc\u00e7l\u00fc bir g\u00f6stergesidir. Bu tesisin hem Honda\u2019n\u0131n k\u00fcresel \u00fcretim a\u011f\u0131na hem de T\u00fcrkiye\u2019nin sanayi geli\u015fimine, istihdam\u0131na ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedeflerine \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131na inan\u0131yoruz.”<\/p>\n
Ekonomik ba\u015far\u0131n\u0131n \u00f6tesinde toplumsal fayda
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Honda T\u00fcrkiye Ba\u015fkan\u0131 Satoru Yamada ise t\u00f6rende yapt\u0131\u011f\u0131 konu\u015fmada T\u00fcrkiye\u2019nin dinamik yap\u0131s\u0131na vurgu yaparak, “\u0130zmir Alia\u011fa\u2019da hayata ge\u00e7irdi\u011fimiz bu \u00fcretim tesisi, Honda\u2019n\u0131n T\u00fcrkiye\u2019ye olan g\u00fc\u00e7l\u00fc inanc\u0131n\u0131n, uzun vadeli vizyonunun ve y\u0131llar i\u00e7inde in\u015fa etti\u011fimiz g\u00fcvene dayal\u0131 yak\u0131n ili\u015fkinin a\u00e7\u0131k bir g\u00f6stergesidir. Bizim i\u00e7in ba\u015far\u0131y\u0131 yaln\u0131zca ekonomik g\u00f6stergelerle \u00f6l\u00e7mek yeterli de\u011fildir. As\u0131l \u00f6nemli olan; topluma dokunan, insanlar\u0131n ya\u015fam\u0131na de\u011fer katan bir etki olu\u015fturabilmektir” dedi.<\/p>\n
Yerli \u00fcretim ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme oda\u011f\u0131
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T\u00fcrkiye\u2019de h\u0131zla b\u00fcy\u00fcyen motosiklet pazar\u0131na paralel olarak hayata ge\u00e7irilen bu yat\u0131r\u0131m, yerli \u00fcretim kapasitesini art\u0131rarak pazar\u0131n sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir \u015fekilde b\u00fcy\u00fcmesine katk\u0131 sa\u011flayacak. 45 bin metrekaresi kapal\u0131 olmak kayd\u0131 ile toplam 100 bin metrekarelik bir alanda faaliyet g\u00f6sterecek tesis ile y\u0131ll\u0131k 100 bin adetlik \u00fcretim kapasitesi do\u011frultusunda yakla\u015f\u0131k 300 ki\u015fiye istihdam sa\u011flanacak. Alia\u011fa\u2019daki \u00fcretim tesisi; yerel tedarik zincirinin g\u00fc\u00e7lendirilmesi, b\u00f6lgesel kalk\u0131nman\u0131n desteklenmesi ve ekonomik de\u011fer olu\u015fturmas\u0131 a\u00e7\u0131s\u0131ndan kritik bir rol \u00fcstleniyor.<\/p>\n
Bilgi birikimi T\u00fcrkiye\u2019ye transfer ediliyor
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Honda\u2019n\u0131n k\u00fcresel \u00e7apta 24 \u00fclkede 38 fabrikas\u0131 oldu\u011funu belirten K\u0131l\u0131\u00e7er, \u0130zmir\u2019deki yat\u0131r\u0131m\u0131n sadece bir \u00fcretim tesisi de\u011fil, ayn\u0131 zamanda bir teknoloji transferi oldu\u011funu s\u00f6yledi. K\u0131l\u0131\u00e7er, “Honda\u2019n\u0131n ge\u00e7mi\u015ften gelen teknik bilgi birikimini (know-how) T\u00fcrkiye\u2019ye transfer ediyoruz. Bu sayede \u00fcretimimizi daha h\u0131zl\u0131 ve esnek yapabilmek ad\u0131na yerel entegrasyona b\u00fcy\u00fck \u00f6nem verece\u011fiz. Yat\u0131r\u0131mlar\u0131m\u0131z\u0131 uzun d\u00f6nemli ve s\u00fcrd\u00fcr\u00fclebilir bir ortamda devam ettirece\u011fiz” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
G\u00fcvenli s\u00fcr\u00fc\u015f k\u00fclt\u00fcr\u00fc ve sosyal sorumluluk
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Honda T\u00fcrkiye, \u00fcretim tesisinin yan\u0131 s\u0131ra bu yat\u0131r\u0131m\u0131, T\u00fcrkiye\u2019de g\u00fcvenli, bilin\u00e7li ve s\u00fcrd\u00fcr\u00fclebilir bir motosiklet k\u00fclt\u00fcr\u00fcn\u00fcn geli\u015fimi i\u00e7in \u00f6nemli bir ba\u015flang\u0131\u00e7 olarak konumland\u0131r\u0131yor. Honda\u2019n\u0131n global “Safety” yakla\u015f\u0131m\u0131 do\u011frultusunda hayata ge\u00e7irilen projelerle, trafik g\u00fcvenli\u011fi bilincinin art\u0131r\u0131lmas\u0131 ve kullan\u0131c\u0131lar\u0131n e\u011fitimine katk\u0131 sa\u011flanmas\u0131 hedefleniyor. Bu kapsamda T\u00fcrkiye\u2019de 20 y\u0131ld\u0131r faaliyetlerine devam eden Honda Motosiklet Geli\u015fim Merkezi ve e\u011fitim programlar\u0131yla fark\u0131ndal\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor. B\u00fclent K\u0131l\u0131\u00e7er, “G\u00fcvenli S\u00fcr\u00fc\u015f Merkezimizde her y\u0131l 2 bine yak\u0131n ki\u015fiye e\u011fitim veriyoruz. Bug\u00fcne kadar 20 binden fazla ki\u015fiye ula\u015ft\u0131k” dedi.
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Ayr\u0131ca Honda T\u00fcrkiye, sosyal sorumluluk projeleriyle de topluma katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcr\u00fcyor. Trafik e\u011fitim programlar\u0131 ve yang\u0131nlardan etkilenen alanlar\u0131n yeniden a\u011fa\u00e7land\u0131r\u0131lmas\u0131na y\u00f6nelik fidan ba\u011f\u0131\u015flar\u0131 bu yakla\u015f\u0131m\u0131n somut \u00f6rnekleri aras\u0131nda yer al\u0131yor.<\/p>\n
\u0130lk model PCX 125 Haziran\u2019da yollarda
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Honda T\u00fcrkiye\u2019nin \u0130zmir Alia\u011fa fabrikas\u0131nda \u00fcretilecek ilk model olan PCX 125, haziran ay\u0131nda T\u00fcrkiye pazar\u0131nda sat\u0131\u015fa sunulacak. Modelin sat\u0131\u015f ba\u015flang\u0131\u00e7 tarihi ve detaylar\u0131 ilerleyen g\u00fcnlerde kamuoyu ile payla\u015f\u0131lacak.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Honda T\u00fcrkiye Motosiklet, y\u0131ll\u0131k 100 bin adet \u00fcretim kapasitesiyle faaliyete ba\u015flad\u0131. Gelecek d\u00f6nemde 200 bin adet kapasiteye ula\u015fma potansiyeli bulunan tesis sayesinde Honda, hem artan talebe daha h\u0131zl\u0131 yan\u0131t verecek hem de T\u00fcrkiye\u2019de katma de\u011ferli \u00fcretimi g\u00fc\u00e7lendirecek. Honda T\u00fcrkiye, \u0130zmir Alia\u011fa\u2019da hayata ge\u00e7irdi\u011fi motosiklet \u00fcretim fabrikas\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Bu yat\u0131r\u0131m, Honda\u2019n\u0131n T\u00fcrkiye\u2019ye olan g\u00fc\u00e7l\u00fc ve…<\/p>\n","protected":false},"author":1,"featured_media":99499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-99498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99498"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99498\/revisions"}],"predecessor-version":[{"id":99500,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99498\/revisions\/99500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/99499"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}