\u00dcniversite ile sanayiyi ayn\u0131 platformda bulu\u015fturan ThinkPack-Ambalaj\u0131n Gelece\u011fi Paneli\u2019nde, ambalaj\u0131n art\u0131k yaln\u0131zca bir koruma unsuru de\u011fil; s\u00fcrd\u00fcr\u00fclebilirlik, marka de\u011feri ve ihracat g\u00fcc\u00fcn\u00fc belirleyen stratejik bir alan oldu\u011fu vurguland\u0131. Ya\u015far \u00dcniversitesi \u00f6\u011frencilerinin sekt\u00f6r temsilcileriyle birlikte geli\u015ftirdi\u011fi yenilik\u00e7i tasar\u0131mlar, ambalajda d\u00f6n\u00fc\u015f\u00fcm\u00fcn y\u00f6n\u00fcn\u00fc ortaya koyarken; uzmanlar, d\u00f6ng\u00fcsel ekonomiye uyum sa\u011flayamayan i\u015fletmelerin rekabet yar\u0131\u015f\u0131nda geride kalaca\u011f\u0131na dikkat \u00e7ekti.
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Ya\u015far \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi End\u00fcstriyel Tasar\u0131m B\u00f6l\u00fcm\u00fc, Ege \u0130hracat\u00e7\u0131 Birlikleri ve 4.12 Design Hub i\u015f birli\u011finde ger\u00e7ekle\u015fen “ThinkPack – Ambalaj\u0131n Gelece\u011fi Paneli”nde s\u00fcrd\u00fcr\u00fclebilirlik, tasar\u0131m ve d\u00f6ng\u00fcsel ekonominin ambalaj sekt\u00f6r\u00fcn\u00fcn gelece\u011fini \u015fekillendiren temel unsurlar oldu\u011fu belirtildi.<\/p>\n
Sekt\u00f6rle temas vurgusu
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Panelin a\u00e7\u0131\u015f t\u00f6reninde yapt\u0131\u011f\u0131 konu\u015fmada ge\u00e7en ay Ege \u0130hracat\u00e7\u0131 Birlikleri (E\u0130B) \u00e7at\u0131s\u0131 alt\u0131nda ger\u00e7ekle\u015ftirilen ThinkPack Ambalaj Tasar\u0131m \u00c7al\u0131\u015ftay\u0131 kapsam\u0131nda 16 end\u00fcstriyel tasar\u0131m \u00f6\u011frencisi, 4 ment\u00f6r ve 4 ambalaj firmas\u0131n\u0131n iki g\u00fcn boyunca birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 dile getiren E\u0130B Koordinat\u00f6r Ba\u015fkan\u0131 Jak Eskinazi, “Bu \u00e7al\u0131\u015fma sonunda 8 uygulanabilir ambalaj tasar\u0131m\u0131 ortaya \u00e7\u0131kt\u0131. Bu tablo gen\u00e7lerimize f\u0131rsat verildi\u011finde, do\u011fru rehberlik sa\u011fland\u0131\u011f\u0131nda ve sekt\u00f6rle temas kurduklar\u0131nda ortaya \u00e7\u0131kan sonu\u00e7lar\u0131n son derece etkileyici olaca\u011f\u0131n\u0131 g\u00f6steriyor. Panelimizde bu s\u00fcreci bir ad\u0131m ileri ta\u015f\u0131yor ve \u00e7al\u0131\u015ftayda ortaya \u00e7\u0131kan tasar\u0131m fikirlerini kamuoyuyla payla\u015f\u0131yoruz. G\u00fcn\u00fcm\u00fczde ihracat yapmak isteyen her firma, \u00fcr\u00fcn kadar ambalaj\u0131n\u0131 da yeniden d\u00fc\u015f\u00fcnmek zorunda. \u00d6zellikle mobilya, g\u0131da, tekstil, kozmetik, kimya ve e-ticaret gibi bir\u00e7ok sekt\u00f6r i\u00e7in ambalaj, do\u011frudan marka de\u011ferine etki eden bir unsur.” diye konu\u015ftu.<\/p>\n
Ambalaj g\u00fcmr\u00fckte en g\u00fc\u00e7l\u00fc diplomatik pasaport
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A\u00e7\u0131\u015f t\u00f6reninde ambalaj\u0131n sadece bir d\u0131\u015f kabuk olmad\u0131\u011f\u0131n\u0131 vurgulayan AK Parti \u0130zmir Milletvekili Ceyda B\u00f6l\u00fcnmez \u00c7ank\u0131r\u0131, “K\u00fcresel ticaret sava\u015flar\u0131n\u0131n ya\u015fand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, ambalaj, \u00fcr\u00fcn\u00fcn g\u00fcmr\u00fck kap\u0131lar\u0131ndan ge\u00e7i\u015fini sa\u011flayan en g\u00fc\u00e7l\u00fc diplomatik pasaportudur. Ancak, d\u00fcnya sadece \u00fcreteni de\u011fil ak\u0131l katan\u0131 da \u00f6d\u00fcllendiriyor. Bug\u00fcn burada sergilenen tasar\u0131mlar sanayiciye \u015funu s\u00f6yl\u00fcyor: Eskiyi daha h\u0131zl\u0131 \u00fcretmeyin, yeniyi daha ak\u0131ll\u0131 kurgulay\u0131n. D\u00f6ng\u00fcsel ekonomi ba\u015fl\u0131\u011f\u0131 art\u0131k akademik makalelerin s\u00fcsl\u00fc bir c\u00fcmlesi olmaktan \u00e7\u0131kt\u0131. Ambalajda s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamayan her i\u015fletme, ihracat pazarlar\u0131nda oyun d\u0131\u015f\u0131 kalacakt\u0131r.” dedi.<\/p>\n
Ya\u015fayarak \u00f6\u011frenme
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Ya\u015far \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Levent Kandiller de ambalaj\u0131n, d\u00f6ng\u00fcsel ekonomi a\u00e7\u0131s\u0131ndan da odaklan\u0131lmas\u0131 gereken bir konu oldu\u011funa dikkat \u00e7ekerek, “T\u00fcrk sanayicisinin ihracatta var olabilmesi i\u00e7in hem daha iyi nitelikte \u00fcr\u00fcnler hem de onun ara y\u00fcz\u00fc olan ambalaj\u0131 daha iyi yapmas\u0131 gerekiyor. Biz d\u00f6rtl\u00fc sarmal yap\u0131 dedi\u011fimiz; \u00fcniversite-\u00f6zel sekt\u00f6r, kamu ve STK \u2018y\u0131 bulu\u015fturan yap\u0131y\u0131 \u00e7ok \u00f6nemsiyoruz. \u00dcniversite olarak bir farkl\u0131l\u0131\u011f\u0131m\u0131z da \u00f6\u011frencilerimize birinci s\u0131n\u0131fta b\u00f6l\u00fcm ay\u0131rt etmeksizin \u00fc\u00e7 zorunlu ders veriyoruz; analitik muhakeme ve kritik d\u00fc\u015f\u00fcnce, tasar\u0131m d\u00fc\u015f\u00fcncesi ve giri\u015fimcilik ve i\u015f planlamas\u0131 dersi. B\u00f6ylece \u00f6\u011frencilerimizi yeni nesil \u00fcniversite ya\u015fam\u0131na haz\u0131rlam\u0131\u015f oluyoruz” diye konu\u015ftu.<\/p>\n
\u00c7al\u0131\u015ftaya kat\u0131lan \u00f6\u011frencilere sertifika
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28 \u015eubat – 1 Mart 2026 tarihlerinde ger\u00e7ekle\u015ftirilen “ThinkPack \u00c7al\u0131\u015ftay\u0131” kapsam\u0131nda, sekt\u00f6r profesyonelleri ile bir araya gelerek yenilik\u00e7i projeler geli\u015ftiren \u00f6\u011frencilere kat\u0131l\u0131m belgesi verildi. Kat\u0131l\u0131m belgesi alan ve eserleri sergilenen; Arda Ba\u015fa, Hayrullah Umut Arslan, Tuana Nehir Baran, Nazl\u0131can Ulukaya, Beste Kahya, Duru Azars\u0131z, Sudenaz G\u00fcrel, Ceren Tekin, Dilara Top\u00e7u, Buse Erge\u00e7mi\u015f, Mustafa Yi\u011fit Aksu, Onur S\u00f6zen, Beg\u00fcm Muhterem, Buse Deniz, Beyza Nur Doval\u0131o\u011flu, S\u0131la \u015eirin belgelerini Sanat ve Tasar\u0131m Fak\u00fcltesi Dekan\u0131 Prof.Dr. Lale Dilba\u015f\u2019tan ald\u0131.
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dcniversite ile sanayiyi ayn\u0131 platformda bulu\u015fturan ThinkPack-Ambalaj\u0131n Gelece\u011fi Paneli\u2019nde, ambalaj\u0131n art\u0131k yaln\u0131zca bir koruma unsuru de\u011fil; s\u00fcrd\u00fcr\u00fclebilirlik, marka de\u011feri ve ihracat g\u00fcc\u00fcn\u00fc belirleyen stratejik bir alan oldu\u011fu vurguland\u0131. Ya\u015far \u00dcniversitesi \u00f6\u011frencilerinin sekt\u00f6r temsilcileriyle birlikte geli\u015ftirdi\u011fi yenilik\u00e7i tasar\u0131mlar, ambalajda d\u00f6n\u00fc\u015f\u00fcm\u00fcn y\u00f6n\u00fcn\u00fc ortaya koyarken; uzmanlar, d\u00f6ng\u00fcsel ekonomiye uyum sa\u011flayamayan i\u015fletmelerin rekabet yar\u0131\u015f\u0131nda geride kalaca\u011f\u0131na dikkat \u00e7ekti. Ya\u015far…<\/p>\n","protected":false},"author":1,"featured_media":99402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-99401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99401"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99401\/revisions"}],"predecessor-version":[{"id":99403,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/99401\/revisions\/99403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/99402"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}