\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) Tekstil ve Moda Tasar\u0131m\u0131 B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri, at\u0131k denim kuma\u015flara yeniden hayat vererek \u2018s\u00fcrd\u00fcr\u00fclebilirlik\u2019 temal\u0131 \u00f6zel bir koleksiyon haz\u0131rlad\u0131. \u00dcnl\u00fc markalar\u0131n\u0131n defolu ve stok fazlas\u0131 \u00fcr\u00fcnlerini de\u011ferlendiren gen\u00e7 modac\u0131lar, 10 par\u00e7adan olu\u015fan yenilik\u00e7i ve \u00e7a\u011fda\u015f tasar\u0131mlar\u0131yla b\u00fcy\u00fck be\u011feni toplad\u0131. \u00d6\u011frenciler, moda sekt\u00f6r\u00fcnde kuma\u015f israf\u0131n\u0131n \u00f6nlenmesi konusunda \u00f6rnek bir fark\u0131ndal\u0131\u011fa imza att\u0131.
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\u0130zmir Ekonomi \u00dcniversitesi ile Karma Marka Ma\u011fazac\u0131l\u0131k i\u015f birli\u011fiyle ger\u00e7ekle\u015fen projeye; \u00fc\u00e7\u00fcnc\u00fc s\u0131n\u0131f \u00f6\u011frencileri Atakan At\u0131l, Ceren Emine \u00c7olak, Dilara Aslan, Ilgar Derin \u00d6zg\u00fcne\u015f, I\u015f\u0131k Keser, Kartal Usta, Merve Bal\u0131mta\u015f, M\u00fcnevver G\u00fcnayl\u0131, Nisa \u00dcnal ve Yasemin Yorulmazer kat\u0131ld\u0131. Karma Marka Ma\u011fazac\u0131l\u0131k G\u00f6rsel \u0130leti\u015fim ve Ma\u011fazac\u0131l\u0131k M\u00fcd\u00fcr\u00fc Bahar Ceyhan Zilayaz, \u00f6\u011frencilere y\u00f6nelik verdi\u011fi seminerde, \u00fcnl\u00fc giyim markalar\u0131n\u0131n kurulu\u015f hikayelerini, marka kimliklerini ve hedef kitlelerini anlatt\u0131. Roteks Tekstil\u2019e d\u00fczenlenen teknik gezide ise firman\u0131n tasar\u0131m departman\u0131 y\u00f6neticisi Nuray Atalayman ve ekibi, s\u00fcrd\u00fcr\u00fclebilir malzemeler ve \u00fcretim y\u00f6ntemleri konusunda \u00f6\u011frencilerle \u00f6nemli bilgiler payla\u015ft\u0131.<\/p>\n
J\u00fcriye sunum yapt\u0131lar
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Proje sonunda gen\u00e7 tasar\u0131mc\u0131lar, akademisyenlerin yan\u0131 s\u0131ra Karma Marka Ma\u011fazac\u0131l\u0131k Kurumsal \u0130leti\u015fim ve S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc U\u011fur G\u00fclce ve BR Ma\u011fazac\u0131l\u0131k Kurumsal \u0130leti\u015fim ve Marka Y\u00f6neticisi Cihan Durak\u2019\u0131n da yer ald\u0131\u011f\u0131 j\u00fcri kar\u015f\u0131s\u0131nda bir sunum ger\u00e7ekle\u015ftirdi. Yap\u0131lan de\u011ferlendirmenin ard\u0131ndan se\u00e7ilen tasar\u0131mlar\u0131n, Lee ve Wrangler markalar\u0131n\u0131n \u00e7e\u015fitli \u015fubelerinde sergilenece\u011fi payla\u015f\u0131ld\u0131. Ayr\u0131ca, farkl\u0131 fikirleriyle \u00f6ne \u00e7\u0131kan \u0130E\u00dc \u00f6\u011frencileri, \u00fcnl\u00fc giyim markalar\u0131 taraf\u0131ndan belirlenecek sekt\u00f6rel projelerde yer alma f\u0131rsat\u0131 bulacak.<\/p>\n
Moda tasar\u0131m\u0131nda s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlar
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\u0130E\u00dc Tekstil ve Moda Tasar\u0131m\u0131 B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Elif Tekcan, projede \u0130zmir Ticaret Odas\u0131\u2019n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc \u2018Senin At\u0131\u011f\u0131n Benim Hammaddem\u2019 projesindeki s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131na dikkat \u00e7eken k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir uygulama ger\u00e7ekle\u015ftirdiklerini aktard\u0131. Tekcan, \u201cProje kapsam\u0131nda Karma Marka Ma\u011fazac\u0131l\u0131k ve Roteks taraf\u0131ndan sa\u011flanan malzemeler, denim sekt\u00f6r\u00fcnde a\u00e7\u0131\u011fa \u00e7\u0131kan \u2018t\u00fcketici \u00f6ncesi at\u0131klar\u0131n\u2019 de\u011ferlendirilmesi hususunda \u00f6\u011frencilerin fark\u0131ndal\u0131k kazanmalar\u0131na yard\u0131mc\u0131 oldu. Birle\u015fmi\u015f Milletler S\u00fcrd\u00fcr\u00fclebilirlik Kalk\u0131nma Hedefleri aras\u0131nda yer alan \u2018nitelikli e\u011fitim\u2019, \u2018s\u00fcrd\u00fcr\u00fclebilir \u015fehirler ve topluluklar\u2019 ile \u2018sorumlu \u00fcretim ve t\u00fcketim\u2019 ilkelerini \u00f6nceleyen bu projede \u00f6\u011frencilerimiz, \u00e7al\u0131\u015ft\u0131klar\u0131 markalar\u0131n kimlik ve m\u00fc\u015fteri profillerine uygun \u00f6zel par\u00e7alar tasarlad\u0131\u201d ifadelerini kulland\u0131.<\/p>\n
Lazer teknolojisinden de yararlan\u0131ld\u0131
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Tekcan, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c\u00d6\u011frencilerimizin bir k\u0131sm\u0131 marka miras\u0131ndan ilham alan, klasik ve uzun \u00f6m\u00fcrl\u00fc par\u00e7alar i\u00e7eren \u2018zamans\u0131z\u2019 koleksiyonlar tasarlad\u0131. Y\u0131kama i\u015flemi g\u00f6rmemi\u015f \u2018ham\u2019 denim kuma\u015flar\u0131n kullan\u0131ld\u0131\u011f\u0131 projelerde ise su israf\u0131n\u0131 \u00f6nleyecek tasar\u0131m yakla\u015f\u0131mlar\u0131na odaklan\u0131ld\u0131. Baz\u0131 par\u00e7alarda yer alan desenlerde \u2018\u00e7evre dostu\u2019 olarak tan\u0131mlayabilece\u011fimiz yenilik\u00e7i lazer teknolojilerinden faydalan\u0131ld\u0131. Bu i\u015flemlerin uygulanmas\u0131nda Roteks de bize destek verdi. Baz\u0131 \u00f6\u011frencilerimiz ise koleksiyonlar\u0131n\u0131 at\u0131k kuma\u015f ve defolu \u00fcr\u00fcnlerin \u2018\u00fcst d\u00f6n\u00fc\u015f\u00fcm\u00fc\u2019 veya \u2018yeniden yap\u0131land\u0131r\u0131lmas\u0131yla\u2019 \u00fcretti.\u201d
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) Tekstil ve Moda Tasar\u0131m\u0131 B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri, at\u0131k denim kuma\u015flara yeniden hayat vererek \u2018s\u00fcrd\u00fcr\u00fclebilirlik\u2019 temal\u0131 \u00f6zel bir koleksiyon haz\u0131rlad\u0131. \u00dcnl\u00fc markalar\u0131n\u0131n defolu ve stok fazlas\u0131 \u00fcr\u00fcnlerini de\u011ferlendiren gen\u00e7 modac\u0131lar, 10 par\u00e7adan olu\u015fan yenilik\u00e7i ve \u00e7a\u011fda\u015f tasar\u0131mlar\u0131yla b\u00fcy\u00fck be\u011feni toplad\u0131. \u00d6\u011frenciler, moda sekt\u00f6r\u00fcnde kuma\u015f israf\u0131n\u0131n \u00f6nlenmesi konusunda \u00f6rnek bir fark\u0131ndal\u0131\u011fa imza att\u0131. \u0130zmir…<\/p>\n","protected":false},"author":1,"featured_media":9853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9852"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9852\/revisions"}],"predecessor-version":[{"id":9854,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/9852\/revisions\/9854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/9853"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}