Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan i\u015fletmelerin dijital pazara entegrasyonu hedefiyle ba\u015flat\u0131lan \u2018e-ticaret hamlesi\u2019, Ayd\u0131n\u2019dan ba\u015flad\u0131. Projenin ilk toplant\u0131s\u0131na kat\u0131lan TOBB Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu, e-ticaret yapmayan\u0131n rekabette geri kalaca\u011f\u0131n\u0131 vurgulad\u0131.
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Geli\u015fen teknoloji ile birlikte her ge\u00e7en g\u00fcn \u00f6nemi artan e-ticaretin g\u00fc\u00e7lendirilmesi ve giri\u015fimcilerin adaptasyonunun sa\u011flanmas\u0131 amac\u0131yla hayata ge\u00e7irilen “E-Ticareti G\u00fc\u00e7lendirme Projesi\u2019nin ilk toplant\u0131s\u0131 Ayd\u0131n\u2019da ger\u00e7ekle\u015ftirildi. Ayd\u0131n Ticaret Odas\u0131 (AYTO) ev sahipli\u011finde d\u00fczenlenen toplant\u0131da e-ticaret sayesinde giri\u015fimcilerin daha h\u0131zl\u0131 bir \u015fekilde globalle\u015febildi\u011fine dikkat \u00e7ekildi.
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Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan AYTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakan \u00dclken, projenin \u00f6nemine dikkat \u00e7ekerek, “E-ticaret ve e-ihracat\u0131n geli\u015ftirilmesi ad\u0131na Ticaret Bakanl\u0131\u011f\u0131m\u0131z\u0131n himayelerinde TOBB ve M\u00dcS\u0130AD payda\u015fl\u0131\u011f\u0131nda T\u00fcrkiye genelinde ba\u015flayan bir projenin ba\u015flang\u0131\u00e7 noktas\u0131 olarak Ayd\u0131n tercih edildi. Bunun i\u00e7in de Ticaret Bakan\u0131m\u0131z \u00d6mer Bolat\u2019a ayr\u0131ca \u015f\u00fckranlar\u0131m\u0131 sunuyorum. Ayd\u0131n, T\u00fcrkiye\u2019deki e-ticarette 9\u2019uncu ve 12\u2019nci s\u0131ra aras\u0131nda yer edinmi\u015f durumda. Daha alacak \u00e7ok yolumuz, Ayd\u0131n\u2019\u0131m\u0131za ve \u00fclkemize kazand\u0131raca\u011f\u0131m\u0131z \u00e7ok paralar s\u00f6z konusu. Bunu yapabilmek ad\u0131na da bizim bu faaliyetleri, bu e\u011fitim \u00e7al\u0131\u015fmalar\u0131n\u0131, bu seminerleri ger\u00e7ekle\u015ftirmemiz laz\u0131m. Gelece\u011fin e-ticarette oldu\u011funu ve bu e-ticaret ve e-ihracat konusunda ilimizin ilk 10\u2019daki s\u0131ras\u0131n\u0131n ilk 5\u2019e ge\u00e7ece\u011fi g\u00fcnleri de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz\u00fc ve bu salonda bunlar\u0131 konu\u015ftu\u011fumuzu umut ediyorum” dedi.<\/p>\n
“Bu programla e-ticaret yapan firma say\u0131s\u0131n\u0131 art\u0131raca\u011f\u0131z”
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Art\u0131k d\u00fcnyan\u0131n en k\u0131ymetli arazisinin bilgisayar ve telefon ekranlar\u0131 oldu\u011funu ifade eden T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) Ba\u015fkan\u0131 M. Rifat Hisarc\u0131kl\u0131o\u011flu ise, geli\u015fen teknoloji ile f\u0131rsatlar\u0131 de\u011ferlendirmek istediklerini vurgulayarak, art\u0131k k\u00fc\u00e7\u00fck i\u015fletmelerin dahi e-ticaret sayesinde d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na rahatl\u0131kla ula\u015fabildi\u011fini ifade etti. Art\u0131k k\u00fc\u00e7\u00fck i\u015fletme olman\u0131n k\u00fc\u00e7\u00fck pazarda olmak anlam\u0131na gelmedi\u011fini s\u00f6yleyen Hisarc\u0131kl\u0131o\u011flu, “Ticaretin yeni dili dijital oldu. Her \u015fey dijitalde. Yeni vitrin ekran, yeni pazar ise d\u00fcnya. Art\u0131k d\u00fcnyan\u0131n en de\u011ferli arazisi de ekranlar oldu. Bunun i\u00e7in bu projenin ilk aya\u011f\u0131nda bizi Ayd\u0131n\u2019da bir araya getiren bu anlaml\u0131 organizasyon i\u00e7in ev sahipli\u011finden dolay\u0131 Ayd\u0131n Ticaret Odam\u0131za ve oda ba\u015fkan\u0131m\u0131z Hakan \u00dclken\u2019e g\u00f6n\u00fclden te\u015fekk\u00fcr ediyorum. Son y\u0131llarda \u00fclkemiz dijital ticarette \u00f6nemli bir mesafe ald\u0131. Ticaret Bakanl\u0131\u011f\u0131 verilerine g\u00f6re T\u00fcrkiye\u2019de e-ticaretin genel ticarete oran\u0131 y\u00fczde 19. Art\u0131k e-ticaret yapmayan kazanam\u0131yor. Bug\u00fcn \u00fclkemizde 600 bini a\u015fk\u0131n i\u015fletme ve KOB\u0130 e-ticaret yoluyla sat\u0131\u015f yap\u0131yor. Bu i\u015fletmelerin olu\u015fturdu\u011fu e-ticaret hacmi 2025 y\u0131l\u0131 itibar\u0131 ile 4,5 trilyon lira. Bu rakamlar bize T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n de\u011fi\u015fime kapal\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ama bu rakamlar da yeterli de\u011fildir. Hedefimiz sadece b\u00fcy\u00fcmek de\u011fil, hedefimiz yayg\u0131nla\u015ft\u0131rmak. Anadolu\u2019nun her \u015fehrinin her il\u00e7esindeki her i\u015fletmesini dijital ticaretin bir par\u00e7as\u0131 haline getirmeliyiz. Bug\u00fcn burada ger\u00e7ekle\u015ftirdi\u011fimiz \u2018E-Ticaret G\u00fc\u00e7lendirme Projesi\u2019 tam bu anlay\u0131\u015f\u0131n bir \u00fcr\u00fcn\u00fcd\u00fcr. Art\u0131k k\u00fc\u00e7\u00fck bir i\u015fletme olmak k\u00fc\u00e7\u00fck pazarda olmak anlam\u0131na gelmiyor. T\u00fcrkiye sadece t\u00fcketen de\u011fil, \u00fcreten, markala\u015fan, d\u00fcnyaya satan bir \u00fclke olmal\u0131d\u0131r. TOBB olarak bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn yan\u0131nday\u0131z. Eski y\u00f6ntemlerle yol almak art\u0131k m\u00fcmk\u00fcn de\u011fil ama korkmaya da gerek yok. \u00c7\u00fcnk\u00fc T\u00fcrk \u00f6zel sekt\u00f6r\u00fc bu d\u00f6n\u00fc\u015f\u00fcm\u00fc ba\u015faracak kabiliyete ve cesarete sahip. Ben inan\u0131yorum T\u00fcrkiye\u2019nin bir sonraki b\u00fcy\u00fcme hikayesinde e-ticaretin \u00e7ok \u00f6nemli bir yeri olacak” \u015feklinde konu\u015ftu.<\/p>\n
“Ayd\u0131n\u2019da ba\u015flayan dijital r\u00fczgar, t\u00fcm T\u00fcrkiye\u2019yi saracak”
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Ayd\u0131n\u2019\u0131n geleneksel ticaret g\u00fcc\u00fcn\u00fc e-ticaretin h\u0131z\u0131 ve eri\u015filebilirli\u011fi ile birle\u015ftirdiklerini ifade eden Ayd\u0131n Valisi Yakup Canbolat da, “Bug\u00fcn T\u00fcrk ticaretinin dijitalle\u015fme hamlesinde \u00e7ok \u00f6nemli ve tarihi bir milada \u015fahitlik ediyoruz. E-ticareti G\u00fc\u00e7lendirme E\u011fitimi projesinin ilk me\u015falesini efeler diyar\u0131 Ayd\u0131n\u2019da yakm\u0131\u015f olman\u0131n hakl\u0131 gururunu ya\u015f\u0131yor ve ilimizi bu vizyoner projenin ba\u015flang\u0131\u00e7 noktas\u0131 olarak se\u00e7en ve bug\u00fcn Ayd\u0131n\u2019\u0131m\u0131za te\u015frif eden TOBB Ba\u015fkan\u0131m\u0131z Rifat Hisarc\u0131kl\u0131o\u011flu\u2019na \u00f6zellikle \u015f\u00fckranlar\u0131m\u0131 sunuyorum. Ayd\u0131n\u2019\u0131n geleneksel ticaret g\u00fcc\u00fcn\u00fc, e-ticaretin h\u0131z\u0131 ve eri\u015filebilirli\u011fi ile birle\u015ftiriyoruz. Bizim i\u00e7in bu etkinli\u011fin en b\u00fcy\u00fck ba\u015far\u0131s\u0131 ticaretin her kademesinden insan\u0131m\u0131z\u0131n burada omuz omuza vermi\u015f olmas\u0131d\u0131r. Biliyoruz ki yerelde g\u00fc\u00e7lenmeyen bir ticaretin k\u00fcreselde s\u00f6z sahibi olmas\u0131 da m\u00fcmk\u00fcn de\u011fildir. Ayd\u0131n\u2019da ba\u015flayan bu dijital r\u00fczgar\u0131n t\u00fcm T\u00fcrkiye\u2019yi saraca\u011f\u0131na olan inanc\u0131m tamd\u0131r” dedi.
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Toplu foto\u011fraf \u00e7ekiminin ard\u0131ndan proje kapsam\u0131nda Ayd\u0131n\u2019\u0131n i\u015f d\u00fcnyas\u0131na e-ticaret e\u011fitimi verildi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan i\u015fletmelerin dijital pazara entegrasyonu hedefiyle ba\u015flat\u0131lan \u2018e-ticaret hamlesi\u2019, Ayd\u0131n\u2019dan ba\u015flad\u0131. Projenin ilk toplant\u0131s\u0131na kat\u0131lan TOBB Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu, e-ticaret yapmayan\u0131n rekabette geri kalaca\u011f\u0131n\u0131 vurgulad\u0131. Geli\u015fen teknoloji ile birlikte her ge\u00e7en g\u00fcn \u00f6nemi artan e-ticaretin g\u00fc\u00e7lendirilmesi ve giri\u015fimcilerin adaptasyonunun sa\u011flanmas\u0131 amac\u0131yla hayata ge\u00e7irilen “E-Ticareti G\u00fc\u00e7lendirme Projesi\u2019nin ilk toplant\u0131s\u0131 Ayd\u0131n\u2019da ger\u00e7ekle\u015ftirildi. Ayd\u0131n Ticaret Odas\u0131…<\/p>\n","protected":false},"author":1,"featured_media":96838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-96837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/96837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96837"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/96837\/revisions"}],"predecessor-version":[{"id":96839,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/96837\/revisions\/96839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/96838"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}