\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) \u0130\u015fletme Fak\u00fcltesi taraf\u0131ndan bu y\u0131l ikincisi d\u00fczenlenen dijital pazarlama konulu \u2018Brand Craft\u2019 etkinli\u011fi, 20 liseden 100\u2019\u00fc a\u015fk\u0131n gen\u00e7 yetene\u011fi bir araya getirdi. \u0130ki g\u00fcn s\u00fcren maratonda \u00f6\u011frenciler, kendi stratejilerini geli\u015ftirerek en iyi dijital pazarlama kampanyas\u0131n\u0131 olu\u015fturmak i\u00e7in yar\u0131\u015ft\u0131.
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\u0130E\u00dc Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirilen \u2018Brand Craft 2026\u2019 bulu\u015fmas\u0131; dijital pazarlamaya, stratejiye ve yarat\u0131c\u0131l\u0131\u011fa ilgi duyan liselilere unutulmaz bir deneyim ya\u015fatt\u0131. Kat\u0131l\u0131mc\u0131lar, \u0130E\u00dc\u2019n\u00fcn eski mezunlar\u0131ndan \u00d6nder Filiz\u2019in kurucusu oldu\u011fu \u2018MARCADE Dijital Pazarlama Sim\u00fclasyonu\u2019 \u00fczerinden do\u011fru hedef kitle analizi, b\u00fct\u00e7e y\u00f6netimi ve verimli kampanya kurgusu gibi kriterler \u00e7er\u00e7evesinde k\u0131yas\u0131ya rekabet etti. B\u00fcy\u00fck heyecana sahne olan yar\u0131\u015fman\u0131n sonunda Buca Mehmet Akif Ersoy Sosyal Bilimler Lisesi birincilik elde ederken; Cihat Kora Anadolu Lisesi ikinci, G\u00fczelbah\u00e7e 60. Y\u0131l Anadolu Lisesi ise \u00fc\u00e7\u00fcnc\u00fc oldu.<\/p>\n
Bu y\u0131l\u0131n yenili\u011fi \u2018yapay zeka\u2019
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Ge\u00e7en y\u0131l Brand Craft\u2019a kat\u0131lan \u00f6\u011frencilerin geri bildirimleri do\u011frultusunda MARCADE ekibi, bu seneki sim\u00fclasyona Entegre AI (Yapay Zeka) dan\u0131\u015fmanlar\u0131n\u0131 da ekledi. Bu yenilik sayesinde gen\u00e7ler, sadece geleneksel y\u00f6ntemleri de\u011fil, gelece\u011fin pazarlama teknolojilerini de deneyimleme f\u0131rsat\u0131 buldu. Etkinlik kapsam\u0131nda \u0130E\u00dc \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Taylan \u00d6zg\u00fcr Demirkaya, giri\u015fimcilik \u00fczerine ilham verici bir sunum ger\u00e7ekle\u015ftirdi. \u0130E\u00dc \u0130\u015fletme Fak\u00fcltesi Dekan\u0131 Prof. Dr. Burcu G\u00fcneri \u00c7angarl\u0131\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcyle d\u00fczenlenen panelde ise fak\u00fcltenin b\u00f6l\u00fcm ba\u015fkanlar\u0131, dijital pazarlama sim\u00fclasyonunu kendi uzmanl\u0131k alanlar\u0131 do\u011frultusunda de\u011ferlendirerek, \u00f6\u011frencilere farkl\u0131 perspektiflerin varl\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n
Titizlikle incelendi
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Do\u011fru hedef kitlenin belirlenmesi, pazarlama faaliyetinin amac\u0131na uygun yap\u0131lmas\u0131, y\u00fcksek kazan\u00e7 elde edilmesi ve b\u00fct\u00e7enin verimli kullan\u0131lmas\u0131 gibi kriterlerin de\u011ferlendirildi\u011fi yar\u0131\u015fmada \u00f6\u011frenciler, haz\u0131rlad\u0131klar\u0131 kampanyalar\u0131 j\u00fcriye sundu. Bu y\u0131l j\u00fcri koltu\u011funda; \u0130\u015fletme Fak\u00fcltesi Dr. \u00d6\u011fretim \u00dcyesi Nilg\u00fcn G\u00fcrkaynak, \u0130E\u00dc \u00d6\u011fretme ve \u00d6\u011frenme Merkezi M\u00fcd\u00fcr\u00fc Dr. \u00d6\u011fretim \u00dcyesi Esin \u00c7a\u011flayan, \u0130E\u00dc Yarat\u0131c\u0131 Ekonomi Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Dr. \u00d6\u011fretim \u00dcyesi G\u00f6zde \u00c7eviker \u00c7\u0131nar, Meslek Y\u00fcksekokulu Bilgisayar Programc\u0131l\u0131\u011f\u0131 Program\u0131 \u00d6\u011fretim G\u00f6revlisi Nejat Kutup, MARCADE Kurucusu \u00d6nder Filiz ve Tan\u0131t\u0131m Direkt\u00f6r\u00fc Diledi Kazan Aksoy yer ald\u0131.<\/p>\n
“Gen\u00e7lerin ilgisi mutlu etti”
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Brand Craft\u2019\u0131 ikinci kez d\u00fczenlemekten b\u00fcy\u00fck mutluluk duyduklar\u0131n\u0131 belirten \u0130E\u00dc \u0130\u015fletme Fak\u00fcltesi Dekan\u0131 Prof. Dr. Burcu G\u00fcneri \u00c7angarl\u0131, “Bu y\u0131l yar\u0131\u015fma i\u00e7eri\u011fini, sosyal etkinlikler ve mini \u00f6d\u00fcll\u00fc yar\u0131\u015fmalarla zenginle\u015ftirerek \u00f6\u011frencilerimize daha canl\u0131 ve etkile\u015fimli bir deneyim sunmak istedik. Liselerimizin ilgisi ve gen\u00e7lerimizin co\u015fkusu, do\u011fru bir i\u015f yapt\u0131\u011f\u0131m\u0131z\u0131 g\u00f6sterdi. Kat\u0131l\u0131mc\u0131lar burada sadece rekabet etmiyor; ekip \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6\u011freniyor, stratejik d\u00fc\u015f\u00fcnmeyi deneyimliyor ve fikirlerini projeye d\u00f6n\u00fc\u015ft\u00fcrme f\u0131rsat\u0131 buluyor. Lise d\u00f6neminde \u00fcniversite atmosferini ya\u015famak ve uygulamal\u0131 bir s\u00fcre\u00e7ten ge\u00e7mek, onlar\u0131n geli\u015fimi a\u00e7\u0131s\u0131ndan \u00e7ok k\u0131ymetli” diye konu\u015ftu.<\/p>\n
“Sadece bir yar\u0131\u015fma de\u011fil”
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Prof. Dr. \u00c7angarl\u0131, s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131: “Brand Craft, sadece bir yar\u0131\u015fma de\u011fil. Ayn\u0131 zamanda ilham veren bir \u00f6\u011frenme s\u00fcreci ve gen\u00e7lerin \u00f6zg\u00fcvenini, vizyonunu g\u00fc\u00e7lendiren bir platform. Biz, bundan sonra da gen\u00e7lerimizin \u00fcretme heyecan\u0131n\u0131 destekleyen projeler geli\u015ftirmeye devam edece\u011fiz. Eme\u011fi ge\u00e7en herkese te\u015fekk\u00fcr ediyor, t\u00fcm \u00f6\u011frencilerimizi tebrik ediyorum.”
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) \u0130\u015fletme Fak\u00fcltesi taraf\u0131ndan bu y\u0131l ikincisi d\u00fczenlenen dijital pazarlama konulu \u2018Brand Craft\u2019 etkinli\u011fi, 20 liseden 100\u2019\u00fc a\u015fk\u0131n gen\u00e7 yetene\u011fi bir araya getirdi. \u0130ki g\u00fcn s\u00fcren maratonda \u00f6\u011frenciler, kendi stratejilerini geli\u015ftirerek en iyi dijital pazarlama kampanyas\u0131n\u0131 olu\u015fturmak i\u00e7in yar\u0131\u015ft\u0131. \u0130E\u00dc Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirilen \u2018Brand Craft 2026\u2019 bulu\u015fmas\u0131; dijital pazarlamaya, stratejiye ve yarat\u0131c\u0131l\u0131\u011fa…<\/p>\n","protected":false},"author":1,"featured_media":90238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-90237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/90237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90237"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/90237\/revisions"}],"predecessor-version":[{"id":90239,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/90237\/revisions\/90239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/90238"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}