Ya\u015far \u00dcniversitesi akademisyenlerinin yer ald\u0131\u011f\u0131 bilimsel ara\u015ft\u0131rma projesinde, elit kad\u0131n sporcular\u0131n Instagram payla\u015f\u0131mlar\u0131n\u0131n spor bran\u015flar\u0131na y\u00f6nelik toplumsal cinsiyet alg\u0131s\u0131na g\u00f6re farkl\u0131la\u015ft\u0131\u011f\u0131 belirlendi.
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Ya\u015far \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Do\u00e7.Dr. Dilek Melike Ulu\u00e7ay ve Queen\u2019s University Belfast\u2019tan Do\u00e7.Dr.Gizem Melek\u2019in ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmaya g\u00f6re spor bran\u015flar\u0131na y\u00f6nelik toplumsal cinsiyet alg\u0131s\u0131, elit (profesyonel) kad\u0131n sporcular\u0131n Instagram\u2019daki payla\u015f\u0131m t\u00fcrleri ve i\u00e7erik tercihlerinde farkl\u0131l\u0131k olu\u015fturuyor. Elde edilen veriler kad\u0131n sporcular\u0131n Instagram\u2019\u0131 yaln\u0131zca sosyal medya platformu olarak de\u011fil, g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rd\u0131klar\u0131 ve kendi hik\u00e2yelerini anlatt\u0131klar\u0131 g\u00fc\u00e7l\u00fc bir ileti\u015fim alan\u0131 olarak kulland\u0131klar\u0131n\u0131 ortaya koydu.
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Ya\u015far \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nden Do\u00e7. Dr. Dilek Melike Ulu\u00e7ay\u2019\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi, Queen\u2019s University Belfast\u2019tan Do\u00e7. Dr. Gizem Melek\u2019in ara\u015ft\u0131rmac\u0131 olarak yer ald\u0131\u011f\u0131 \u00e7al\u0131\u015fma, European Journal for Sport and Society dergisinde yay\u0131mland\u0131. Ara\u015ft\u0131rmada, 2020 Tokyo Olimpiyatlar\u0131\u2019nda T\u00fcrkiye\u2019yi temsil eden 15 farkl\u0131 spor dal\u0131ndan 50 elit kad\u0131n sporcudan 44\u2019\u00fcn\u00fcn Instagram payla\u015f\u0131mlar\u0131 i\u00e7erik analizi y\u00f6ntemiyle incelendi. \u00c7al\u0131\u015fma sonu\u00e7lar\u0131, kad\u0131n sporcular\u0131n Instagram\u2019da iki farkl\u0131 anlat\u0131 bi\u00e7imini \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Sporcular\u0131n bir yandan m\u00fcsabakalar, ba\u015far\u0131lar ve performans odakl\u0131 payla\u015f\u0131mlarla “sahne \u00f6n\u00fc” g\u00f6r\u00fcn\u00fcrl\u00fck sundu\u011fu; di\u011fer yandan g\u00fcnl\u00fck ya\u015fam, antrenman s\u00fcre\u00e7leri, etkile\u015fimler ve kamera arkas\u0131 anlara yer vererek “sahne arkas\u0131” i\u00e7erikler \u00fcretti\u011fi belirlendi.<\/p>\n
2 bine yak\u0131n i\u00e7erik incelendi
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Do\u00e7. Dr. Dilek Melike Ulu\u00e7ay yapt\u0131\u011f\u0131 de\u011ferlendirmede, “\u00c7al\u0131\u015fman\u0131n amac\u0131, genel anlamda T\u00fcrkiye\u2019deki elit kad\u0131n sporcular\u0131n Instagram \u00fczerinde kendilerini nas\u0131l temsil ettiklerini ortaya koymakt\u0131r. Bizi bu \u00e7al\u0131\u015fmaya y\u00f6nelten temel neden ise kad\u0131n sporcular\u0131n d\u00fcnyan\u0131n di\u011fer b\u00f6lgelerinde oldu\u011fu gibi T\u00fcrkiye\u2019de de geleneksel medyada yeterince temsil edilip edilmedikleri tart\u0131\u015fmas\u0131 oldu. Bu noktada, sporcular\u0131n Instagram\u2019\u0131 alternatif medya alan\u0131 olarak kullan\u0131p kullanmad\u0131klar\u0131n\u0131; kendilerini ve profesyonel ya\u015famlar\u0131n\u0131 bu platformda nas\u0131l yans\u0131tt\u0131klar\u0131n\u0131 incelemek istedik. Yakla\u015f\u0131k 2 bine yak\u0131n Instagram i\u00e7eri\u011fi analiz edildi. Elde etti\u011fimiz ara\u015ft\u0131rmalar, geleneksel medyadan farkl\u0131 tablo ortaya koydu. Instagram\u2019da kad\u0131n sporcular\u0131n kendilerini daha \u00e7ok profesyonel ba\u015far\u0131lar\u0131 ve atletik donan\u0131mlar\u0131 \u00fczerinden temsil ettiklerini g\u00f6rd\u00fck. Buna kar\u015f\u0131l\u0131k, geleneksel medyada kad\u0131n sporcular\u0131n \u00f6zel hayatlar\u0131na ve toplumsal cinsiyet kal\u0131plar\u0131na dayal\u0131 i\u00e7erikler \u00f6ne \u00e7\u0131k\u0131yor. \u00c7al\u0131\u015fman\u0131n ara\u015ft\u0131rmalar\u0131na g\u00f6re, kad\u0131n sporu olarak alg\u0131lanan bran\u015flarda sporcular daha \u00e7ok sahne \u00f6n\u00fc i\u00e7eriklere y\u00f6nelmekte; ma\u00e7 \u00f6zetleri ve sportif ba\u015far\u0131lar\u0131n\u0131 payla\u015farak atletik yetkinliklerini vurgulamakta ve performanslar\u0131n\u0131n k\u00fc\u00e7\u00fcmsenmesine kar\u015f\u0131 durmaktad\u0131r. Di\u011fer yandan, erkek sporu olarak alg\u0131lanan bran\u015flarda yer alan kad\u0131n sporcular, spor ya\u015fant\u0131s\u0131 d\u0131\u015f\u0131ndaki payla\u015f\u0131mlar\u0131yla da kimliklerini \u00f6ne \u00e7\u0131karmakta ve ki\u015fisel markalar\u0131n\u0131 g\u00fc\u00e7lendirmektedir” dedi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ya\u015far \u00dcniversitesi akademisyenlerinin yer ald\u0131\u011f\u0131 bilimsel ara\u015ft\u0131rma projesinde, elit kad\u0131n sporcular\u0131n Instagram payla\u015f\u0131mlar\u0131n\u0131n spor bran\u015flar\u0131na y\u00f6nelik toplumsal cinsiyet alg\u0131s\u0131na g\u00f6re farkl\u0131la\u015ft\u0131\u011f\u0131 belirlendi. Ya\u015far \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Do\u00e7.Dr. Dilek Melike Ulu\u00e7ay ve Queen\u2019s University Belfast\u2019tan Do\u00e7.Dr.Gizem Melek\u2019in ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmaya g\u00f6re spor bran\u015flar\u0131na y\u00f6nelik toplumsal cinsiyet alg\u0131s\u0131, elit (profesyonel) kad\u0131n sporcular\u0131n Instagram\u2019daki payla\u015f\u0131m t\u00fcrleri ve…<\/p>\n","protected":false},"author":1,"featured_media":86220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-86219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/86219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86219"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/86219\/revisions"}],"predecessor-version":[{"id":86221,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/86219\/revisions\/86221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/86220"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}