Marmaris\u2019te 2026 y\u0131l\u0131 turizm sezonu, 14 Mart\u2019ta Dalaman Havaliman\u0131\u2019na inecek ilk paket tur misafiriyle ba\u015flayacak ve 16 Kas\u0131m\u2019a kadar devam edecek. Sezon \u00f6ncesi de\u011ferlendirmelerde bulunan Marmaris Ticaret Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 S. Mutlu Ayhan, 2026\u2019ya temkinli bir iyimserlikle yakla\u015ft\u0131klar\u0131n\u0131 belirterek, mevcut verilerin a\u015f\u0131r\u0131 karamsarl\u0131k gerektirmedi\u011fini, ancak ekonomik ve jeopolitik riskler nedeniyle ihtiyatl\u0131 olunmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n
2025 sezonunun beklentilerin alt\u0131nda kald\u0131\u011f\u0131n\u0131 ifade eden Ayhan, son y\u0131llarda h\u0131zla artan i\u015fletme maliyetlerine ra\u011fmen d\u00f6viz kurlar\u0131n\u0131n s\u0131n\u0131rl\u0131 art\u0131\u015f g\u00f6stermesi nedeniyle Marmaris\u2019in uluslararas\u0131 rekabette fiyat avantaj\u0131n\u0131 kaybetti\u011fini belirterek, bu durumun yaln\u0131zca i\u015fletmelerin finansal dengesini de\u011fil, destinasyonun rekabet g\u00fcc\u00fcn\u00fc de do\u011frudan etkiledi\u011fini kaydetti.<\/p>\n
Charter u\u00e7u\u015f performans\u0131na da de\u011finen Ayhan, 2024 y\u0131l\u0131nda Dalaman Havaliman\u0131\u2019na gelen charter seferlerinde doluluk oranlar\u0131n\u0131n y\u00fczde 90\u2019\u0131n \u00fczerinde seyretti\u011fini, 2025 y\u0131l\u0131nda ise bu oran\u0131n y\u00fczde 75\u2019in alt\u0131na geriledi\u011fini kaydetti. Bu geli\u015fmenin, \u00f6zellikle Birle\u015fik Krall\u0131k men\u015feli tur operat\u00f6r\u00fc ve havayolu firmalar\u0131n\u0131n 2026 planlamalar\u0131nda Dalaman\u2019a y\u00f6nelik sefer ve koltuk say\u0131s\u0131nda azalt\u0131ma gitmesine neden oldu\u011funu belirtti. Ayhan, s\u00f6z konusu kararlar\u0131n destinasyondan \u00e7ekilme anlam\u0131 ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 vurgulayarak, “Ama\u00e7, arz\u0131 dengelemek, doluluk oranlar\u0131n\u0131 art\u0131rmak ve operasyonel verimlili\u011fi y\u00fckseltmek. Mevcut planlamalarda \u015fu an i\u00e7in \u00f6ng\u00f6r\u00fclen bir aksama bulunmuyor. 2026 sezonunda da 2025 y\u0131l\u0131 turist say\u0131s\u0131n\u0131 yakalamay\u0131 ula\u015f\u0131labilir bir hedef olarak g\u00f6r\u00fcyor, bu do\u011frultuda \u00e7al\u0131\u015f\u0131yoruz” dedi.<\/p>\n
2026 y\u0131l\u0131nda Marmaris i\u00e7in \u00f6ne \u00e7\u0131kan en \u00f6nemli ba\u015fl\u0131klardan birinin kruvaziyer turizmi olaca\u011f\u0131n\u0131 belirten Ayhan, ilk kruvaziyer seferinin 28 Nisan\u2019da ba\u015flayaca\u011f\u0131n\u0131 ve Ekim ay\u0131 sonuna kadar toplam 59 sefer planland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. 6 ayl\u0131k s\u00fcre\u00e7te 200 bine yak\u0131n yolcu ve m\u00fcrettebat\u0131n Marmaris\u2019e gelmesinin beklendi\u011fini ifade eden Ayhan, 2025 y\u0131l\u0131nda 60 bin civar\u0131nda olan kruvaziyer yolcu say\u0131s\u0131n\u0131n 2026\u2019da yakla\u015f\u0131k y\u00fczde 300 art\u0131\u015f g\u00f6stermesinin beklendi\u011fini kaydetti. Bu \u00e7er\u00e7evede MSC Divina\u2019n\u0131n 3 bin 500 yolcu ve bin 300 personel kapasitesiyle 27 sefer, Aroya Manara\u2019n\u0131n ise 3 bin 200 yolcu ve bin 500 m\u00fcrettebat kapasitesiyle 8 Haziran-14 Eyl\u00fcl tarihleri aras\u0131nda 11 sefer ger\u00e7ekle\u015ftirece\u011fini belirten Ayhan, Marmaris Kruvaziyer Liman\u0131 Y\u00f6netimi\u2019ne il\u00e7e turizmine verdikleri katk\u0131lardan dolay\u0131 te\u015fekk\u00fcr etti.<\/p>\n
2026 sezonuna ili\u015fkin olumlu g\u00f6stergelerden birinin de \u00fc\u00e7\u00fcnc\u00fc ya\u015f turizminde ya\u015fand\u0131\u011f\u0131n\u0131 belirten Ayhan, ge\u00e7ti\u011fimiz y\u0131l Marmaris\u2019i ziyaret eden Avusturyal\u0131 \u00fc\u00e7\u00fcnc\u00fc ya\u015f grubu turist kafilesinin say\u0131s\u0131n\u0131n yakla\u015f\u0131k 2 bin 600 oldu\u011funu hat\u0131rlatarak, “Bu y\u0131l 13 Nisan-13 May\u0131s tarihleri aras\u0131nda Avusturya\u2019dan 4 bine yak\u0131n \u00fc\u00e7\u00fcnc\u00fc ya\u015f grubu turist kafilesinin il\u00e7emizi ziyaret etmesi bekleniyor. Bu art\u0131\u015f, Marmaris\u2019in g\u00fcvenli, ya\u015fam kalitesi ve iklim avantaj\u0131 y\u00fcksek bir destinasyon olarak alg\u0131land\u0131\u011f\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan son derece k\u0131ymetli” dedi.<\/p>\n
Pazar dinamiklerine ili\u015fkin de\u011ferlendirmede de bulunan Ayhan, Antalya ve Fethiye ile \u00f6zellikle Rusya pazar\u0131nda yo\u011fun bir rekabet ya\u015fand\u0131\u011f\u0131n\u0131 belirtti. Fiyatlama dezavantajlar\u0131 ve yeni tesis yat\u0131r\u0131mlar\u0131n\u0131n etkisiyle Marmaris\u2019in bu pazarda g\u00f6rece geriden seyretti\u011fini ifade eden Ayhan, \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde Rusya pazar\u0131 i\u00e7in kapsaml\u0131 bir tan\u0131t\u0131m hamlesi planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u00d6te yandan Polonya pazar\u0131n\u0131n son d\u00f6rt y\u0131lda g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydetti\u011fini vurgulayan Ayhan, 2022\u2019de yakla\u015f\u0131k 24 bin olan ziyaret\u00e7i say\u0131s\u0131n\u0131n 2025\u2019te 80 bin band\u0131na y\u00fckseldi\u011fini, 2026 sezonunda bu pazarda s\u0131n\u0131rl\u0131 da olsa art\u0131\u015f beklentisi bulundu\u011funu kaydederken, ge\u00e7ti\u011fimiz y\u0131l \u00c7ekya\u2019dan gelen 12 bin misafir say\u0131s\u0131n\u0131n bu y\u0131l da korunaca\u011f\u0131n\u0131 belirtti.<\/p>\n
Ba\u015fkan Ayhan ayr\u0131ca, bu y\u0131l ilk kez Macar misafirlerin Marmaris\u2019te a\u011f\u0131rlanaca\u011f\u0131n\u0131 belirterek, Haziran ortas\u0131ndan itibaren Budape\u015fte\u2019den Dalaman\u2019a haftada bir u\u00e7ak planland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
2026 sezonu haz\u0131rl\u0131klar\u0131 kapsam\u0131nda Marmaris Ticaret Odas\u0131\u2019n\u0131n yurt i\u00e7i ve yurt d\u0131\u015f\u0131 tan\u0131t\u0131m faaliyetlerine a\u011f\u0131rl\u0131k verdi\u011fini belirten Ayhan, \u00e7e\u015fitli fuarlar\u0131na kat\u0131l\u0131m sa\u011fland\u0131\u011f\u0131n\u0131; yaz sezonuna kadar EMITT \u0130stanbul ve ITB Berlin fuarlar\u0131nda tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n devam edece\u011fini ifade etti.<\/p>\n
Ayr\u0131ca bu y\u0131l, 13-15 \u015eubat tarihleri aras\u0131nda Hollanda\u2019n\u0131n Utrecht kentinde d\u00fczenlenecek \u2019Fiets en Wandelbeurs Bisiklet ve Y\u00fcr\u00fcy\u00fc\u015f Fuar\u0131\u2019na\u2019 ilk kez kat\u0131larak Marmaris\u2019in alternatif turizm imkanlar\u0131n\u0131n uluslararas\u0131 pazarlarda daha g\u00fc\u00e7l\u00fc bi\u00e7imde anlat\u0131laca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
A\u00e7\u0131klamas\u0131n\u0131n sonunda 2026 sezonuna ili\u015fkin genel de\u011ferlendirmede bulunan Ayhan, “\u0130l\u00e7emize turist getiren t\u00fcm operat\u00f6r ve payda\u015flar\u0131m\u0131zla ileti\u015fim halinde tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 y\u00fcr\u00fct\u00fcyoruz. Yurt i\u00e7i tan\u0131t\u0131m faaliyetlerimiz de ge\u00e7mi\u015f y\u0131llarda oldu\u011fu gibi bu y\u0131l da devam edecek. \u0130\u00e7 pazar\u0131 \u00f6nemsiyor, misafirlerimizin ortalama kal\u0131\u015f s\u00fcrelerinin uzad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. 27-30 May\u0131s tarihlerinde kutlanacak Kurban Bayram\u0131\u2019nda tatilin 9 g\u00fcne \u00e7\u0131kar\u0131lmas\u0131 i\u00e7in gerekli giri\u015fimlere \u015fimdiden ba\u015flad\u0131k. B\u00f6lgemizde turizm sekt\u00f6r\u00fcn\u00fcn istedi\u011fimiz rakamlara ula\u015fmas\u0131 ad\u0131na y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz t\u00fcm \u00e7al\u0131\u015fmalar\u0131n olumlu kar\u015f\u0131l\u0131k bulmas\u0131n\u0131 \u00fcmit ediyor, Marmaris\u2019te a\u011f\u0131rlad\u0131\u011f\u0131m\u0131z yerli ve yabanc\u0131 misafirlerimizin memnuniyetinin en \u00fcst d\u00fczeyde ger\u00e7ekle\u015fmesi hususunda da t\u00fcm \u00fcyelerimizin deste\u011fini bekliyoruz” \u015feklinde konu\u015ftu.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Marmaris\u2019te 2026 y\u0131l\u0131 turizm sezonu, 14 Mart\u2019ta Dalaman Havaliman\u0131\u2019na inecek ilk paket tur misafiriyle ba\u015flayacak ve 16 Kas\u0131m\u2019a kadar devam edecek. Sezon \u00f6ncesi de\u011ferlendirmelerde bulunan Marmaris Ticaret Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 S. Mutlu Ayhan, 2026\u2019ya temkinli bir iyimserlikle yakla\u015ft\u0131klar\u0131n\u0131 belirterek, mevcut verilerin a\u015f\u0131r\u0131 karamsarl\u0131k gerektirmedi\u011fini, ancak ekonomik ve jeopolitik riskler nedeniyle ihtiyatl\u0131 olunmas\u0131 gerekti\u011fini vurgulad\u0131….<\/p>\n","protected":false},"author":1,"featured_media":85122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-85121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/85121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85121"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/85121\/revisions"}],"predecessor-version":[{"id":85123,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/85121\/revisions\/85123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/85122"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}