Ayd\u0131n Ticaret Odas\u0131 (AYTO) Akademi ve G\u00fcney Ege Kalk\u0131nma Ajans\u0131 i\u015f birli\u011fiyle d\u00fczenlenen \u2019Yeni \u0130leti\u015fim Stratejileri ve Markala\u015fma E\u011fitimi\u2019nde, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131rmaya y\u00f6nelik g\u00fcncel ve uygulanabilir y\u00f6ntemler ele al\u0131nd\u0131.
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AYTO Akademi ile G\u00fcney Ege Kalk\u0131nma Ajans\u0131 i\u015f birli\u011finde d\u00fczenlenen “Yeni \u0130leti\u015fim Stratejileri ve Markala\u015fma E\u011fitimi”, g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda giderek \u00f6nem kazanan m\u00fc\u015fteri deneyimi, marka g\u00fcc\u00fc ve etkili ileti\u015fim konular\u0131n\u0131 oda \u00fcyeleriyle bulu\u015fturdu. E\u011fitim kapsam\u0131nda, i\u015fletmelerin rekabet avantaj\u0131 elde edebilmesi i\u00e7in ileti\u015fim stratejilerindeki g\u00fcncel trendler, marka konumland\u0131rma s\u00fcre\u00e7leri, hedef kitle analizi ve dijital platformlarda etkili ileti\u015fim teknikleri detayl\u0131 \u015fekilde ele al\u0131nd\u0131. Kat\u0131l\u0131mc\u0131lara, markalar\u0131n\u0131 g\u00fc\u00e7lendirecek ve misafir memnuniyetini en \u00fcst seviyeye ta\u015f\u0131yacak uygulanabilir y\u00f6ntemler aktar\u0131ld\u0131. Ayd\u0131n Ticaret Odas\u0131 Genel Sekreteri \u0130lknur Kahraman, e\u011fitimle ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede, ileti\u015fim ve markala\u015fman\u0131n i\u015fletmeler i\u00e7in art\u0131k vazge\u00e7ilmez bir ihtiya\u00e7 haline geldi\u011fine dikkat \u00e7ekerek, “Bu e\u011fitimle \u00fcyelerimizin ileti\u015fim becerilerini g\u00fc\u00e7lendirmeyi ve markalar\u0131n\u0131 daha etkili \u015fekilde konumland\u0131rmalar\u0131na katk\u0131 sa\u011flamay\u0131 hedefledik. AYTO olarak i\u015f d\u00fcnyas\u0131nda \u00fcyelerimizin geli\u015fimine y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ediyoruz” ifadelerini kulland\u0131.
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AYTO, d\u00fczenledi\u011fi e\u011fitim ve bilgilendirme faaliyetleriyle \u00fcyelerinin de\u011fi\u015fen i\u015f d\u00fcnyas\u0131 \u015fartlar\u0131na uyum sa\u011flamas\u0131na ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 elde etmesine katk\u0131 sunmay\u0131 s\u00fcrd\u00fcr\u00fcyor.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ayd\u0131n Ticaret Odas\u0131 (AYTO) Akademi ve G\u00fcney Ege Kalk\u0131nma Ajans\u0131 i\u015f birli\u011fiyle d\u00fczenlenen \u2019Yeni \u0130leti\u015fim Stratejileri ve Markala\u015fma E\u011fitimi\u2019nde, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131rmaya y\u00f6nelik g\u00fcncel ve uygulanabilir y\u00f6ntemler ele al\u0131nd\u0131. AYTO Akademi ile G\u00fcney Ege Kalk\u0131nma Ajans\u0131 i\u015f birli\u011finde d\u00fczenlenen “Yeni \u0130leti\u015fim Stratejileri ve Markala\u015fma E\u011fitimi”, g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda giderek \u00f6nem kazanan m\u00fc\u015fteri deneyimi, marka…<\/p>\n","protected":false},"author":1,"featured_media":72429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-72428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/72428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72428"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/72428\/revisions"}],"predecessor-version":[{"id":72430,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/72428\/revisions\/72430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/72429"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}