G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA), G\u00fcney Ege B\u00f6lgesinde faaliyet g\u00f6steren kooperatiflerin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak amac\u0131yla d\u00fczenlenen Sosyal Medya ve Markala\u015fma E\u011fitimleri tamamland\u0131.<\/p>\n
G\u00fcney Ege B\u00f6lgesi\u2019nde faaliyet g\u00f6steren kooperatiflerin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak amac\u0131yla d\u00fczenlenen Sosyal Medya ve Markala\u015fma E\u011fitimleri tamamland\u0131. E\u011fitimler, G\u00fcney Ege Kalk\u0131nma Ajans\u0131\u2019n\u0131n (GEKA) 2023-2026 d\u00f6nemini kapsayan \u00dcretici \u00d6rg\u00fctlerinin G\u00fc\u00e7lendirilmesi Sonu\u00e7 Odakl\u0131 Program\u0131 (SOP) kapsam\u0131nda hayata ge\u00e7irildi. Program ile \u00fcretim odakl\u0131 kooperatiflerin kapasite geli\u015fiminin desteklenmesi, pazarlama becerilerinin art\u0131r\u0131lmas\u0131 ve k\u0131rsal alanda gelir d\u00fczeyinin y\u00fckseltilmesi hedeflendi. Bu do\u011frultuda markala\u015fma ve sosyal medya temalar\u0131 oda\u011f\u0131nda ger\u00e7ekle\u015ftirilen e\u011fitimde, kooperatiflere marka olu\u015fturma s\u00fcre\u00e7leri, sosyal medya ma\u011faza a\u00e7ma ad\u0131mlar\u0131, \u00fcr\u00fcn ambalaj ve i\u00e7eriklerinin tasar\u0131m prensipleri, co\u011frafi de\u011ferlerin marka kimli\u011fine d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi gibi konularda bilgi ve uygulamal\u0131 y\u00f6nlendirmeler sa\u011fland\u0131.<\/p>\n
17-18 Kas\u0131m tarihlerinde Ku\u015fadas\u0131, 20-21 Kas\u0131m tarihlerinde Milas ve 24-25 Kas\u0131m tarihlerinde Pamukkale il\u00e7e merkezlerinde ger\u00e7ekle\u015ftirilen e\u011fitimlere toplamda 61 kooperatif \u00fcyesi kat\u0131l\u0131m sa\u011flad\u0131. Ayr\u0131ca dan\u0131\u015fman e\u015fli\u011finde ger\u00e7ekle\u015ftirilen saha ziyaretleriyle \u00fcretim s\u00fcre\u00e7leri yerinde incelendi; kooperatiflere \u00fcr\u00fcn kalitesi, sunum ve pazarlama alanlar\u0131nda geli\u015fim \u00f6nerileri sunuldu.<\/p>\n
Program sonunda kat\u0131l\u0131mc\u0131 kooperatifler; sosyal medyada marka hik\u00e2yesi olu\u015fturma, sat\u0131\u015f kanallar\u0131n\u0131 etkin kullanma, d\u00fczenli i\u00e7erik plan\u0131 haz\u0131rlama, \u00fcr\u00fcn sunumunda markala\u015fma odakl\u0131 d\u00fc\u015f\u00fcnme becerilerini kazanarak e\u011fitimlerini tamamlad\u0131.
<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA), G\u00fcney Ege B\u00f6lgesinde faaliyet g\u00f6steren kooperatiflerin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak amac\u0131yla d\u00fczenlenen Sosyal Medya ve Markala\u015fma E\u011fitimleri tamamland\u0131. G\u00fcney Ege B\u00f6lgesi\u2019nde faaliyet g\u00f6steren kooperatiflerin dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak amac\u0131yla d\u00fczenlenen Sosyal Medya ve Markala\u015fma E\u011fitimleri tamamland\u0131. E\u011fitimler, G\u00fcney Ege Kalk\u0131nma Ajans\u0131\u2019n\u0131n (GEKA) 2023-2026 d\u00f6nemini kapsayan \u00dcretici…<\/p>\n","protected":false},"author":1,"featured_media":71448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[124],"tags":[],"class_list":["post-71447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/71447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71447"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/71447\/revisions"}],"predecessor-version":[{"id":71449,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/71447\/revisions\/71449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/71448"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}