{"id":63471,"date":"2025-10-23T20:54:42","date_gmt":"2025-10-23T17:54:42","guid":{"rendered":"https:\/\/www.egemtv.com\/?p=63471"},"modified":"2025-10-23T20:54:43","modified_gmt":"2025-10-23T17:54:43","slug":"dto-baskani-erdogan-dijitallesemeyen-isletmelerin-kuresel-rekabette-geri-kalma-riskleri-artiyor","status":"publish","type":"post","link":"https:\/\/www.egemtv.com\/?p=63471","title":{"rendered":"DTO Ba\u015fkan\u0131 Erdo\u011fan; &#8220;Dijitalle\u015femeyen i\u015fletmelerin k\u00fcresel rekabette geri kalma riskleri art\u0131yor&#8221;"},"content":{"rendered":"<p>Denizli Ticaret Odas\u0131 (DTO) olarak KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131ndaki fark\u0131ndal\u0131\u011f\u0131n en g\u00fc\u00e7l\u00fc \u015fekilde yerle\u015fmesi i\u00e7in aktif bir rol \u00fcstlendiklerini belirten DTO Ba\u015fkan\u0131 U\u011fur Erdo\u011fan, &#8220;Dijitalle\u015fme art\u0131k bir tercih de\u011fil, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc, verimlili\u011fini ve gelecekte var olma kapasitelerini belirleyen, stratejik bir zorunluluktur. Dijitalle\u015femeyen i\u015fletmelerin, k\u00fcresel rekabette geri kalma riskleri her ge\u00e7en g\u00fcn artmaktad\u0131r&#8221; dedi.<\/p>\n<p>K\u00fc\u00e7\u00fck ve Orta B\u00fcy\u00fckl\u00fckteki \u0130\u015fletmelerin (KOB\u0130) dijitalle\u015fme s\u00fcre\u00e7lerini h\u0131zland\u0131rmak hedefiyle T\u00fcrkiye\u2019yi dola\u015fan Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131\u2019n\u0131n bu y\u0131lki be\u015finci aya\u011f\u0131 Denizli\u2019de ger\u00e7ekle\u015ftirildi. T\u00fcrkiye Odalar ve Borsalar Birli\u011fi\u2019nin (TOBB) himayesinde yap\u0131lan etkinlikte, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa dair \u00f6nemli konular masaya yat\u0131r\u0131ld\u0131 ve sekt\u00f6r\u00fcn gelece\u011fine \u0131\u015f\u0131k tutuldu.<\/p>\n<p>DTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 U\u011fur Erdo\u011fan, Denizli Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selim Kasapo\u011flu, Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan ve Denizli B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali Mar\u0131m\u2019\u0131n a\u00e7\u0131\u015f konu\u015fmalar\u0131yla ba\u015flayan etkinlikte, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu destekleyen ve deneyimlerini payla\u015fmalar\u0131n\u0131 sa\u011flayan panellere yer verildi.<\/p>\n<p>Gerek sekt\u00f6rler gerekse bas\u0131n mensuplar\u0131ndan b\u00fcy\u00fck ilgi g\u00f6ren etkinli\u011fin ba\u015f\u0131nda k\u0131sa bir ho\u015f geldiniz konu\u015fmas\u0131 yapan DTO Ba\u015fkan\u0131 U\u011fur Erdo\u011fan, Denizli Ticaret Odas\u0131 olarak her zaman \u00fcyelerinin yan\u0131nda olmay\u0131, onlara sadece temsil g\u00fcc\u00fcyle de\u011fil somut hizmetlerle de katk\u0131 sa\u011flamay\u0131 ilke edindiklerini vurgulad\u0131. Konu\u015fmas\u0131n\u0131n ba\u015f\u0131nda \u00fcyelerine bir m\u00fcjde veren ve kat\u0131l\u0131mc\u0131larla Vak\u0131f Kat\u0131l\u0131m Bankas\u0131 ile protokol imzalad\u0131klar\u0131n\u0131 payla\u015fan Erdo\u011fan, &#8220;\u0130\u015f d\u00fcnyam\u0131z\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sunmak, \u00fcyelerimizin sekt\u00f6rel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak amac\u0131yla, Vak\u0131f Kat\u0131l\u0131m Bankam\u0131z ile bir protokol imzalad\u0131k. Bu paket, i\u015fletmelerin finansal ve ticari i\u015flemlerini tek bir dijital platform \u00fczerinden kolayca y\u00f6netebilmeleri i\u00e7in tasarlanm\u0131\u015f kapsaml\u0131 bir \u00e7\u00f6z\u00fcmd\u00fcr \u00dccretsiz e-fatura olu\u015fturma, \u00f6deme takibi, a\u00e7\u0131k bankac\u0131l\u0131k entegrasyonu ve e-ticaret sipari\u015f y\u00f6netimi gibi bir\u00e7ok hizmeti tek alan \u00fczerinden verecek. Bu protokol ve platform sayesinde firmalar\u0131m\u0131z; \u00fcr\u00fcn ve hizmetlerini dijital ortamda daha geni\u015f kitlelere tan\u0131tacaklar. \u00dcyelerimiz m\u00fc\u015fteri portf\u00f6ylerini de geli\u015ftirecekler ve yeni pazarlara ula\u015fma f\u0131rsat\u0131 yakalayacaklar. Buraya gelmeden \u00f6nce imzalar\u0131 att\u0131k. Ege B\u00f6lgesi\u2019nde ilk kez Denizli Ticaret Odas\u0131 olarak biz yapt\u0131k. Bunu da ilk defa sizinle payla\u015f\u0131yorum. Hay\u0131rl\u0131 ve u\u011furlu olsun&#8221; dedi.<\/p>\n<p>&#8220;Dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in DTO olarak aktif bir rol \u00fcstlendik&#8221;<br \/>\n<br \/>Erdo\u011fan ayr\u0131ca, Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131\u2019n\u0131n i\u015fletmelerin dijitalle\u015fme yolculu\u011funu g\u00fc\u00e7lendirmek, s\u00fcrd\u00fcr\u00fclebilir bir ekonomik d\u00f6n\u00fc\u015f\u00fcme katk\u0131 sa\u011flamak amac\u0131yla ger\u00e7ekle\u015ftirildi\u011fini ifade etti. Ba\u015fkan Erdo\u011fan, &#8220;Dijitalle\u015fme art\u0131k bir tercih de\u011fil, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc, verimlili\u011fini ve gelecekte var olma kapasitelerini belirleyen stratejik bir zorunluluktur. Dijitalle\u015femeyen i\u015fletmelerin, k\u00fcresel rekabette geri kalma riskleri her ge\u00e7en g\u00fcn artmaktad\u0131r. Bu nedenle, TOBB\u2019un himayesinde y\u00fcr\u00fct\u00fclen Ak\u0131ll\u0131 KOB\u0130 Platformumuz, \u00fclkemizin d\u00f6rt bir yan\u0131ndaki i\u015fletmelerimize dijital d\u00f6n\u00fc\u015f\u00fcm fark\u0131ndal\u0131\u011f\u0131n\u0131 kazand\u0131rmak a\u00e7\u0131s\u0131ndan son derece k\u0131ymetli bir giri\u015fimdir. Biz de Denizli Ticaret Odas\u0131 olarak, bu fark\u0131ndal\u0131\u011f\u0131n ilimizde en g\u00fc\u00e7l\u00fc \u015fekilde yerle\u015fmesi i\u00e7in aktif bir rol \u00fcstlendik Dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilirlik ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda \u00e7ok say\u0131da projeyi hayata ge\u00e7irdik. Bug\u00fcn burada TOBB\u2019un \u00f6nc\u00fcl\u00fc\u011f\u00fcnde; Denizli Sanayi Odam\u0131z, Ticaret Borsam\u0131z, Ac\u0131payam, Babada\u011f, Buldan, Sarayk\u00f6y ve Tavas Ticaret Odalar\u0131m\u0131z\u0131n da kat\u0131l\u0131mlar\u0131yla olu\u015fturulan g\u00fc\u00e7l\u00fc bir ekosistem sa\u011flad\u0131k. Bu birliktelik, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn sadece b\u00fcy\u00fck i\u015fletmelerin de\u011fil t\u00fcm KOB\u0130\u2019lerin ortak meselesi oldu\u011funun en somut g\u00f6stergesidir. Bu dayan\u0131\u015fman\u0131n, ilimizdeki \u00fcretim ve ticaret altyap\u0131s\u0131na b\u00fcy\u00fck ivme kazand\u0131raca\u011f\u0131na inan\u0131yoruz. Bunun i\u00e7in de elbirli\u011fi ile \u00e7al\u0131\u015faca\u011f\u0131z. Dijitalle\u015fme yolculu\u011fu uzun soluklu bir s\u00fcre\u00e7tir Bu s\u00fcre\u00e7te DTO olarak \u00fcyelerimizin yan\u0131nda olmaya, onlar\u0131 gelece\u011fin teknolojilerine haz\u0131rlamaya devam edece\u011fiz. Bu vesileyle, etkinli\u011fe katk\u0131 sa\u011flayan TOBB Ak\u0131ll\u0131 KOB\u0130 Platformumuza, payda\u015flar\u0131m\u0131za ve sponsorlar\u0131m\u0131za g\u00f6n\u00fclden te\u015fekk\u00fcr ediyoruz. Bug\u00fcn burada etkinlik boyunca yap\u0131lacak payla\u015f\u0131mlar\u0131n, t\u00fcm i\u015fletmelerimize ilham vermesini, dijital d\u00f6n\u00fc\u015f\u00fcm yolunda yeni i\u015f birliklerinin kap\u0131s\u0131n\u0131 a\u00e7mas\u0131n\u0131 diliyoruz&#8221; diye konu\u015ftu.<\/p>\n<p>Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan da Ak\u0131ll\u0131 KOB\u0130\u2019nin Avrupa\u2019daki dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda en de\u011ferli \u00fc\u00e7 projeden biri oldu\u011funu belirterek, projelerine sahip \u00e7\u0131kan ba\u015fta Denizli Ticaret Odas\u0131 Ba\u015fkan\u0131 U\u011fur Erdo\u011fan olmak \u00fczere t\u00fcm oda ve borsa ba\u015fkanlar\u0131na te\u015fekk\u00fcr etti. Ceylan, &#8220;KOB\u0130\u2019lerin dijitalle\u015fmesi, \u00fclkemizin ekonomik b\u00fcy\u00fcmesi ve rekabet g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu vizyonla yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z dijital d\u00f6n\u00fc\u015f\u00fcm konferanslar\u0131 serimizin 2025 y\u0131l\u0131ndaki 5\u2019inci etkinli\u011fini ger\u00e7ekle\u015ftirmek \u00fczere Denizli\u2019deyiz. Bu etkinlikler ile, i\u015fletmelerin dijital d\u00fcnyaya adaptasyonlar\u0131n\u0131 h\u0131zland\u0131rmay\u0131 ve verimliliklerini art\u0131rmay\u0131 ama\u00e7l\u0131yoruz. KOB\u0130\u2019lerimizin yeni teknolojilere uyumunu destekleyerek, rekabet avantajlar\u0131n\u0131 g\u00fc\u00e7lendirmelerine ve uzun vadede g\u00fc\u00e7l\u00fc bir ekonomik yap\u0131 olu\u015fturmalar\u0131na katk\u0131da bulunmay\u0131 hedefledik&#8221; dedi.<\/p>\n<p>Etkinli\u011fin a\u00e7\u0131l\u0131\u015f\u0131nda, DSO Ba\u015fkan\u0131 Selim Kasapo\u011flu ile Denizli B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ali Mar\u0131m da salondakilere k\u0131sa birer konu\u015fmayla hitap ederek eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr etti. Panel farkl\u0131 ba\u015fl\u0131klarla g\u00fcn boyunca devam etti.<\/p>\n<p>TOBB\u2019un ev sahipli\u011finde ve Mastercard\u2019\u0131n ana sponsorlu\u011funda hayata ge\u00e7irilen Ak\u0131ll\u0131 KOB\u0130, T\u00fcrkiye\u2019deki KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinin her a\u015famas\u0131na destek olma hedefiyle yola \u00e7\u0131kan bir platformdur. 2021 y\u0131l\u0131nda temelleri at\u0131lan Ak\u0131ll\u0131 KOB\u0130\u2019nin amac\u0131 t\u00fcm KOB\u0130\u2019ler i\u00e7in bir dijital d\u00f6n\u00fc\u015f\u00fcm ekosistemi olu\u015fturmak ve payda\u015flar\u0131n\u0131 da dahil ederek bunu daha da b\u00fcy\u00fctmektir. Platform, KOB\u0130\u2019ler ile onlara dijital d\u00f6n\u00fc\u015f\u00fcm \u00fcr\u00fcn ve hizmetleri sunan binlerce teknoloji tedarik\u00e7ilerini bir araya getiriyor, bilgilendirici i\u00e7erikler ve e\u011fitimler sa\u011fl\u0131yor. Fiziksel ve dijital olarak \u00e7e\u015fitli vizyon ve fark\u0131ndal\u0131k etkinlikleri ile KOB\u0130\u2019lerle bir araya gelen Ak\u0131ll\u0131 KOB\u0130, 2021-2024 y\u0131llar\u0131 aras\u0131nda toplamda 400 binin \u00fczerinde i\u015fletmeye eri\u015fim sa\u011flad\u0131.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denizli Ticaret Odas\u0131 (DTO) olarak KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc hakk\u0131ndaki fark\u0131ndal\u0131\u011f\u0131n en g\u00fc\u00e7l\u00fc \u015fekilde yerle\u015fmesi i\u00e7in aktif bir rol \u00fcstlendiklerini belirten DTO Ba\u015fkan\u0131 U\u011fur Erdo\u011fan, &#8220;Dijitalle\u015fme art\u0131k bir tercih de\u011fil, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc, verimlili\u011fini ve gelecekte var olma kapasitelerini belirleyen, stratejik bir zorunluluktur. Dijitalle\u015femeyen i\u015fletmelerin, k\u00fcresel rekabette geri kalma riskleri her ge\u00e7en g\u00fcn artmaktad\u0131r&#8221; dedi. K\u00fc\u00e7\u00fck&#8230;<\/p>\n","protected":false},"author":1,"featured_media":63472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-63471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/63471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63471"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/63471\/revisions"}],"predecessor-version":[{"id":63473,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/63471\/revisions\/63473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/63472"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}