T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Trendyol ve Habitat Derne\u011fi i\u015f birli\u011fiyle hayata ge\u00e7irilen ve lansman\u0131 Denizli Sanayi Odas\u0131 (DSO) ev sahipli\u011finde ger\u00e7ekle\u015ftirilen \u2018Dijital Usta Projesi\u2019nin lansman\u0131nda konu\u015fan DSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selim Kasapo\u011flu, Denizli\u2019nin \u00f6nc\u00fc rol\u00fcne vurgu yapt\u0131. K\u00fcresel pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne, T\u00fcrkiye\u2019deki e-ihracat ve e-ticaret pazar\u0131n\u0131n h\u0131zl\u0131 y\u00fckseli\u015fine dikkat \u00e7eken Kasapo\u011flu, e-ihracat\u0131n 2024\u2019te 6,4 milyar dolara ula\u015ft\u0131\u011f\u0131n\u0131 belirterek, “T\u00fcrkiye olarak bu pastadan daha b\u00fcy\u00fck bir pay almak, \u00fcretim g\u00fcc\u00fcm\u00fcz\u00fc dijital kanallarla d\u00fcnyaya ta\u015f\u0131mak zorunday\u0131z” dedi.
\n
Gen\u00e7lerin dijital yetkinliklerini art\u0131rarak KOB\u0130\u2019lerin e-ticaret ve e-ihracata kat\u0131l\u0131m s\u00fcre\u00e7lerine destek olmas\u0131 amac\u0131yla hayata ge\u00e7irilen “Dijital Usta” projesi; T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Trendyol ve Habitat Derne\u011fi i\u015f birli\u011fiyle ba\u015flad\u0131. Projenin lansman\u0131, Denizli Sanayi Odas\u0131 ev sahipli\u011finde; Denizli Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selim Kasapo\u011flu, Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin, Habitat Derne\u011fi \u0130cra Kurulu Ba\u015fkan\u0131 Bora Caldu ve b\u00f6lgedeki bir\u00e7ok i\u015f d\u00fcnyas\u0131 kurulu\u015funun temsilcilerinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n
Gen\u00e7lere i\u015f imkan\u0131, KOB\u0130\u2019lere dijital g\u00fc\u00e7 sa\u011flanacak
\n
\u0130lk etapta Denizli, Bal\u0131kesir, Gaziantep, Nev\u015fehir ve Ordu\u2019da pilot olarak ba\u015flayacak proje kapsam\u0131nda, toplamda 3 bin gence temel e-ticaret e\u011fitimi verilmesi hedefleniyor. E\u011fitimler, projeye \u00f6zel tasarlanan \u00e7evrimi\u00e7i e\u011fitim platformu \u00fczerinden ger\u00e7ekle\u015ftirilecek. Temel e-ticaret program\u0131n\u0131 ba\u015far\u0131yla tamamlayanlar aras\u0131ndan se\u00e7ilecek 250 gen\u00e7, akademisyenler ve Trendyol uzmanlar\u0131 taraf\u0131ndan verilecek 36 saatlik sertifikal\u0131 e-ticaret ve e-ihracat uzmanl\u0131k e\u011fitim program\u0131na kat\u0131lmaya hak kazanacak. Bu a\u015famay\u0131 da ba\u015far\u0131yla tamamlayan gen\u00e7ler, e-ticaret uzmanl\u0131\u011f\u0131 sertifikas\u0131na sahip olacak. E\u011fitimler sonucunda yap\u0131lacak de\u011ferlendirmeyle belirlenecek 100 gen\u00e7, proje kapsam\u0131nda pilot illerdeki KOB\u0130\u2019lerin e-ticaret ve e-ihracat s\u00fcre\u00e7lerine destek olmak amac\u0131yla istihdam edilerek KOB\u0130\u2019lerin dijitalle\u015fmesine katk\u0131 sunacak.
\n
Projenin \u00e7ok payda\u015fl\u0131 yap\u0131s\u0131, e\u011fitim ve t\u00fcm di\u011fer s\u00fcre\u00e7lerin sahada etkili \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flayacak. TOBB, geni\u015f yerel yap\u0131lanmas\u0131 ve KOB\u0130\u2019lerle olan ili\u015fkileriyle i\u015fletmelerin projeye kat\u0131l\u0131m\u0131n\u0131 desteklerken Habitat Derne\u011fi ise gen\u00e7lerle olan \u00e7al\u0131\u015fma ve saha operasyonu deneyimi sayesinde gen\u00e7lerin dijital ve e-ticaret becerilerini geli\u015ftirirken istihdama kat\u0131l\u0131m s\u00fcre\u00e7lerini \u00fcstlenecek.<\/p>\n
Kasapo\u011flu: “Gen\u00e7lerimizi gelece\u011fin i\u015f d\u00fcnyas\u0131na haz\u0131rl\u0131yoruz”
\n
D\u00fcnyan\u0131n dijitalle\u015fme yolculu\u011funda \u2018Dijital Usta\u2019lara ihtiyac\u0131n her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131na dikkat \u00e7eken DSO Ba\u015fkan\u0131 Kasapo\u011flu, konu\u015fmas\u0131nda \u015fu ifadelere yer verdi:
\n
“Denizli Sanayi Odas\u0131 olarak, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne \u0131\u015f\u0131k tutacak, gen\u00e7lerimizi gelece\u011fin i\u015f d\u00fcnyas\u0131na haz\u0131rlayacak ve KOB\u0130\u2019lerimizin rekabet g\u00fcc\u00fcn\u00fc art\u0131racak \u2018Dijital Usta Projesi\u2019nin lansman\u0131na ev sahipli\u011fi yapmaktan, bu g\u00fc\u00e7l\u00fc i\u015f birli\u011finin bir par\u00e7as\u0131 olmaktan ve be\u015f pilot ilde uygulanacak projenin start verildi\u011fi ilk \u015fehir olmaktan b\u00fcy\u00fck bir mutluluk duyuyoruz. Denizli gibi sanayisi g\u00fc\u00e7l\u00fc, giri\u015fimcili\u011fi y\u00fcksek bir \u015fehirde bu projenin ilk ad\u0131m\u0131n\u0131n at\u0131l\u0131yor olmas\u0131, bizler i\u00e7in hem gurur verici hem sorumluluklar\u0131m\u0131z\u0131 art\u0131ran bir geli\u015fme. \u0130\u00e7inde bulundu\u011fumuz \u00e7a\u011f, dijitalle\u015fmenin ve e-ihracat\u0131n\/e-ticaretin h\u0131zla y\u00fckseli\u015fine tan\u0131kl\u0131k ediyor. K\u00fcresel e-ticaret pazar\u0131, 2024 y\u0131l\u0131nda 6 trilyon dolar\u0131 a\u015farak rekor bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131 ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda da \u00e7ift haneli oranlarda b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmesi bekleniyor. T\u00fcrkiye olarak bu pastadan daha b\u00fcy\u00fck bir pay almak, \u00fcretim g\u00fcc\u00fcm\u00fcz\u00fc dijital kanallarla d\u00fcnyaya ta\u015f\u0131mak zorunday\u0131z. Ticaret Bakanl\u0131\u011f\u0131 verilerine g\u00f6re, pandemi sonras\u0131 d\u00f6nemde dijitalle\u015fmenin ivme kazanmas\u0131yla birlikte; T\u00fcrkiye\u2019nin e-ticaret sat\u0131\u015f hacmi 2022 y\u0131l\u0131nda y\u00fczde 111 artt\u0131. 2023 y\u0131l\u0131nda ise bu oran y\u00fczde 133\u2019e \u00e7\u0131karak 1,9 trilyon TL\u2019lik bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. 2024 y\u0131l\u0131nda da bu y\u00fckseli\u015f s\u00fcrd\u00fc ve pazar y\u00fczde 61,7\u2019lik art\u0131\u015fla 3 trilyon TL seviyesine ta\u015f\u0131nd\u0131. Yine T\u00fcrkiye\u2019de e-ihracat rakamlar\u0131 da h\u0131zla art\u0131yor. 2023 y\u0131l\u0131nda 5 milyar dolar olan e-ihracat\u0131m\u0131z, 2024 y\u0131l\u0131nda y\u00fczde 6,4 milyar dolara ula\u015ft\u0131”<\/p>\n
Kasapo\u011flu, Denizli\u2019nin e-ihracat yolculu\u011funa DSO katk\u0131s\u0131n\u0131 vurgulad\u0131
\n
DSO olarak Denizli ekonomisine katk\u0131 sunmaya devam ettiklerini belirten Kasapo\u011flu, “Denizli \u00f6zelinde bakacak olursak Trendyol, e-ticaret yapan yakla\u015f\u0131k 3 bine yak\u0131n i\u015f orta\u011f\u0131yla, i\u015fletmelerimizi ve m\u00fc\u015fterileri bulu\u015fturan \u00f6nemli bir platform. \u015eehrimizdeki i\u015fletmelerin neredeyse yar\u0131ya yak\u0131n\u0131n\u0131n \u00fcr\u00fcnlerini bu platform \u00fczerinden yurt d\u0131\u015f\u0131na ula\u015ft\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frendik. Denizli, toplam ihracatta ise T\u00fcrkiye genelinde 8. s\u0131rada; Trendyol ekosistemi i\u00e7inde e-ihracat performans\u0131yla Denizli\u2019nin 6. s\u0131rada konumland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bizler de Denizli Sanayi Odas\u0131 olarak, bu vizyonla kurdu\u011fumuz D\u0131\u015f Ticaret \u0130stihbarat Merkezimiz (DT\u0130M) \u00e7at\u0131s\u0131 alt\u0131nda son bir y\u0131ld\u0131r yo\u011fun bir \u015fekilde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz e-ihracat e\u011fitimleri, birebir dan\u0131\u015fmanl\u0131k hizmetleri ve ihracat destek programlar\u0131m\u0131zla bu konumu g\u00fc\u00e7lendirmeye katk\u0131 sunuyoruz. Merkezimiz ile bug\u00fcne kadar 200\u2019\u00fcn \u00fczerinde kat\u0131l\u0131mc\u0131m\u0131za e-ihracat ve ihracat istihbarat e\u011fitimleri verdik. Sundu\u011fumuz dan\u0131\u015fmanl\u0131k hizmetlerimizle de firmalar\u0131m\u0131za e-ihracat ve ihracat yolculuklar\u0131nda rehberlik ederken, \u00f6zellikle gen\u00e7 giri\u015fimcilerimizin ve kad\u0131nlar\u0131n bu alana aktif kat\u0131l\u0131m\u0131n\u0131 \u00f6nceliklendirdik.”<\/p>\n
Kasapo\u011flu: Dijitalle\u015fen d\u00fcnyada \u2018Dijital Usta\u2019lara ihtiya\u00e7 art\u0131yor
\n
“T\u00fcrkiye olarak, gen\u00e7 ve dinamik bir n\u00fcfusa sahibiz” diyen Kasapo\u011flu, \u015f\u00f6yle konu\u015ftu:
\n
“\u00d6zellikle 18-30 ya\u015f aras\u0131ndaki 20 milyonu a\u015fk\u0131n gencimiz, dijital \u00e7a\u011f\u0131n getirdi\u011fi f\u0131rsatlar\u0131 yakalamaya en haz\u0131r kitle. Ancak bu potansiyeli harekete ge\u00e7irmek i\u00e7in onlara do\u011fru ara\u00e7lar\u0131, do\u011fru e\u011fitimi ve do\u011fru istihdam imkanlar\u0131n\u0131 olu\u015fturmak gerekiyor. Rekabetin fiziki s\u0131n\u0131rlar\u0131 a\u015farak, k\u00fcresel dijital pazarlara da yans\u0131d\u0131\u011f\u0131 bu yeni d\u00fcnya d\u00fczeninde ayakta kalabilmenin yolu, dijital yetkinlikleri en \u00fcst seviyeye \u00e7\u0131karmaktan ge\u00e7iyor. Nitelikli insan kayna\u011f\u0131na olan ihtiya\u00e7 her ge\u00e7en g\u00fcn artarken, dijital al\u0131\u015fveri\u015fe ve dijital sat\u0131\u015fa olan bu b\u00fcy\u00fck ilgi, bug\u00fcn konu\u015ftu\u011fumuz \u2018Dijital Usta\u2019lara olan ihtiyac\u0131 da ortaya \u00e7\u0131karm\u0131\u015ft\u0131r. Start\u0131n\u0131 g\u00fc\u00e7l\u00fc bir sanayi \u015fehri olan Denizli\u2019mizden verdi\u011fimiz “Dijital Usta Projesi”nin bu noktada \u00f6nemli bir hamle olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu proje sayesinde dijitalle\u015fmenin y\u00fckselen g\u00fcc\u00fc, gen\u00e7lerimizin potansiyelini ortaya \u00e7\u0131karacak.”<\/p>\n
\u015eahin: “Dijital d\u00f6n\u00fc\u015f\u00fcmde gen\u00e7lerin ve KOB\u0130\u2019lerin yan\u0131nday\u0131z”
\n
Trendyol olarak, faaliyet g\u00f6sterdikleri her alanda pozitif etki olu\u015fturma misyonuyla hareket ettiklerini kaydeden Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin de “T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda hem gen\u00e7lerin hem i\u015fletmelerin yan\u0131nda durmay\u0131, toplumsal fayda ve kapsay\u0131c\u0131 b\u00fcy\u00fcme i\u00e7in bir sorumluluk olarak g\u00f6r\u00fcyoruz. \u00dcretim g\u00fcc\u00fcm\u00fcz\u00fc ve gen\u00e7 insan kayna\u011f\u0131m\u0131z\u0131 dijital teknolojilerle bulu\u015fturman\u0131n, \u00fclkemizin kalk\u0131nmas\u0131nda kilit rol oynad\u0131\u011f\u0131na inan\u0131yoruz. Bu anlay\u0131\u015fla hayata ge\u00e7irdi\u011fimiz Dijital Usta projesiyle yaln\u0131zca bir e\u011fitim program\u0131 de\u011fil; KOB\u0130\u2019lerin dijitalle\u015fmesini h\u0131zland\u0131ran ve e-ticaretin tabana yay\u0131lmas\u0131na katk\u0131 sa\u011flayan bir kalk\u0131nma modeli olu\u015fturuyoruz. Dijital Usta s\u0131n\u0131rs\u0131z potansiyelin ve imkanlar\u0131n yan\u0131 s\u0131ra rekabetin artt\u0131\u011f\u0131 bir d\u00fcnyada, T\u00fcrkiye\u2019de \u00fcretilen kaliteli \u00fcr\u00fcnlerin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacak bir proje. TOBB ve Habitat Derne\u011fi ile kurdu\u011fumuz g\u00fc\u00e7 birli\u011fi ile gen\u00e7lerin potansiyelini hayata ge\u00e7irecek, KOB\u0130\u2019lerin dijital u\u00e7urumu a\u015fmas\u0131na destek olaca\u011f\u0131z. Bu s\u00fcre\u00e7te, gen\u00e7lerin i\u015f hayat\u0131na g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 yapabilmeleri i\u00e7in ilk \u00fc\u00e7 ayl\u0131k maa\u015flar\u0131 Trendyol taraf\u0131ndan kar\u015f\u0131lanacak” diye konu\u015ftu.<\/p>\n
Caldu: “KOB\u0130\u2019lerin dijitalle\u015fme s\u00fcre\u00e7lerine nitelikli insan kayna\u011f\u0131yla destek olaca\u011f\u0131z”
\n
Habitat Derne\u011fi \u0130cra Kurulu Ba\u015fkan\u0131 Bora Caldu ise proje hakk\u0131nda \u015fu ifadelere yer verdi:
\n
“Habitat Derne\u011fi olarak, Trendyol ve TOBB i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fimiz Dijital Usta Projesi ile gen\u00e7lerin e-ticaret ve e-ihracat alanlar\u0131nda yetkinlik kazanmalar\u0131na sahada destek sa\u011flayaca\u011f\u0131z. Habitat Derne\u011fi olarak, Dijital Usta Projesi\u2019ni, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine kapsay\u0131c\u0131l\u0131k ve s\u00fcrd\u00fcr\u00fclebilirlik perspektifinden katk\u0131 sunan \u00f6nemli bir ad\u0131m olarak de\u011ferlendiriyoruz”.<\/p>\n
Rakamlarla Dijital Usta:
\n
5 pilot il (Denizli, Bal\u0131kesir, Gaziantep, Nev\u015fehir ve Ordu)
\n
3 bin gence \u00fccretsiz temel e-ticaret e\u011fitimi
\n
250 gence sertifikal\u0131 e-ticaret ve e-ihracat uzmanl\u0131k e\u011fitimi
\n
100 ki\u015fiye tohum istihdam modeliyle \u00fc\u00e7 ayl\u0131k Trendyol deste\u011fi
<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Trendyol ve Habitat Derne\u011fi i\u015f birli\u011fiyle hayata ge\u00e7irilen ve lansman\u0131 Denizli Sanayi Odas\u0131 (DSO) ev sahipli\u011finde ger\u00e7ekle\u015ftirilen \u2018Dijital Usta Projesi\u2019nin lansman\u0131nda konu\u015fan DSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selim Kasapo\u011flu, Denizli\u2019nin \u00f6nc\u00fc rol\u00fcne vurgu yapt\u0131. K\u00fcresel pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne, T\u00fcrkiye\u2019deki e-ihracat ve e-ticaret pazar\u0131n\u0131n h\u0131zl\u0131 y\u00fckseli\u015fine dikkat \u00e7eken Kasapo\u011flu, e-ihracat\u0131n 2024\u2019te 6,4…<\/p>\n","protected":false},"author":1,"featured_media":46748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-46747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46747"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46747\/revisions"}],"predecessor-version":[{"id":46749,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46747\/revisions\/46749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/46748"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}