Gen\u00e7lerin dijital yetkinliklerini art\u0131rarak KOB\u0130\u2019lerin e-ticaret ve e-ihracata kat\u0131l\u0131m s\u00fcre\u00e7lerine destek olmas\u0131 amac\u0131yla hayata ge\u00e7irilen “Dijital Usta” projesi; Trendyol, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve Habitat Derne\u011fi i\u015f birli\u011fiyle ba\u015flad\u0131. Projenin lansman\u0131, Denizli Sanayi Odas\u0131 ev sahipli\u011finde; Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin, Denizli Sanayi Odas\u0131 Ba\u015fkan\u0131 Selim Kasapo\u011flu, Habitat Derne\u011fi \u0130cra Kurulu Ba\u015fkan\u0131 Bora Caldu ve b\u00f6lgedeki bir\u00e7ok i\u015f d\u00fcnyas\u0131 kurulu\u015funun temsilcilerinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n
\u0130lk etapta Bal\u0131kesir, Denizli, Gaziantep, Nev\u015fehir ve Ordu\u2019da pilot olarak ba\u015flayacak proje kapsam\u0131nda, toplamda 3 bin gence temel e-ticaret e\u011fitimi verilmesi hedefleniyor. E\u011fitimler, projeye \u00f6zel tasarlanan \u00e7evrimi\u00e7i e\u011fitim platformu \u00fczerinden ger\u00e7ekle\u015ftirilecek. Temel e-ticaret program\u0131n\u0131 ba\u015far\u0131yla tamamlayanlar aras\u0131ndan se\u00e7ilecek 250 gen\u00e7, akademisyenler ve Trendyol uzmanlar\u0131 taraf\u0131ndan verilecek 36 saatlik sertifikal\u0131 e-ticaret ve e-ihracat uzmanl\u0131k e\u011fitim program\u0131na kat\u0131lmaya hak kazanacak. Bu a\u015famay\u0131 da ba\u015far\u0131yla tamamlayan gen\u00e7ler, e-ticaret uzmanl\u0131\u011f\u0131 sertifikas\u0131 almaya hak kazanacak. E\u011fitimler sonucunda yap\u0131lacak de\u011ferlendirmeyle belirlenecek 100 gen\u00e7, proje kapsam\u0131nda pilot illerdeki KOB\u0130\u2019lerin e-ticaret ve e-ihracat s\u00fcre\u00e7lerine destek olmak amac\u0131yla istihdam edilerek KOB\u0130\u2019lerin dijitalle\u015fmesine katk\u0131 sunacak. Projenin \u00e7ok payda\u015fl\u0131 yap\u0131s\u0131, e\u011fitim ve t\u00fcm di\u011fer s\u00fcre\u00e7lerin sahada etkili \u015fekilde y\u00fcr\u00fct\u00fclmesini sa\u011flayacak. TOBB, geni\u015f yerel yap\u0131lanmas\u0131 ve KOB\u0130\u2019lerle olan ili\u015fkileriyle i\u015fletmelerin projeye kat\u0131l\u0131m\u0131n\u0131 desteklerken Habitat Derne\u011fi ise gen\u00e7lerle olan \u00e7al\u0131\u015fma ve saha operasyonu deneyimi sayesinde gen\u00e7lerin dijital ve e-ticaret becerilerini geli\u015ftirirken istihdama kat\u0131l\u0131m s\u00fcre\u00e7lerini \u00fcstlenecek.<\/p>\n
“Dijital d\u00f6n\u00fc\u015f\u00fcmde gen\u00e7lerin ve KOB\u0130\u2019lerin yan\u0131nday\u0131z”
\n
E-ticaretin tabana yay\u0131lmas\u0131na katk\u0131 sa\u011flayan bir kalk\u0131nma modeli olu\u015fturduklar\u0131n\u0131 ifade eden Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin, “\u015eirket olarak, faaliyet g\u00f6sterdi\u011fimiz her alanda pozitif etki olu\u015fturma misyonuyla hareket ediyoruz. T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda hem gen\u00e7lerin hem i\u015fletmelerin yan\u0131nda durmay\u0131, toplumsal fayda ve kapsay\u0131c\u0131 b\u00fcy\u00fcme i\u00e7in bir sorumluluk olarak g\u00f6r\u00fcyoruz. \u00dcretim g\u00fcc\u00fcm\u00fcz\u00fc ve gen\u00e7 insan kayna\u011f\u0131m\u0131z\u0131 dijital teknolojilerle bulu\u015fturman\u0131n, \u00fclkemizin kalk\u0131nmas\u0131nda kilit rol oynad\u0131\u011f\u0131na inan\u0131yoruz. Bu anlay\u0131\u015fla hayata ge\u00e7irdi\u011fimiz Dijital Usta projesiyle yaln\u0131zca bir e\u011fitim program\u0131 de\u011fil; KOB\u0130\u2019lerin dijitalle\u015fmesini h\u0131zland\u0131ran ve e-ticaretin tabana yay\u0131lmas\u0131na katk\u0131 sa\u011flayan bir kalk\u0131nma modeli olu\u015fturuyoruz. Dijital Usta s\u0131n\u0131rs\u0131z potansiyelin ve imkanlar\u0131n yan\u0131 s\u0131ra rekabetin artt\u0131\u011f\u0131 bir d\u00fcnyada, T\u00fcrkiye\u2019de \u00fcretilen kaliteli \u00fcr\u00fcnlerin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacak bir proje. TOBB ve Habitat Derne\u011fi ile kurdu\u011fumuz g\u00fc\u00e7 birli\u011fi ile gen\u00e7lerin potansiyelini hayata ge\u00e7irecek, KOB\u0130\u2019lerin dijital u\u00e7urumu a\u015fmas\u0131na destek olaca\u011f\u0131z. KOB\u0130\u2019lerin daha fazla e-ticaret ve e-ihracat pay\u0131 almas\u0131nda \u00f6nemli rol \u00fcstlenecek gen\u00e7ler yeti\u015ftirece\u011fiz. Yeti\u015ftirdi\u011fimiz her bir Dijital Usta, T\u00fcrkiye\u2019de e-ticaretin ve e-ihracat\u0131n b\u00fcy\u00fcmesine katk\u0131 sunacak. \u0130hracata Dijital Usta deste\u011fi sa\u011flayacak, T\u00fcrkiye ekonomisine katk\u0131da bulunacak. Bu s\u00fcre\u00e7te, gen\u00e7lerin i\u015f hayat\u0131na g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 yapabilmeleri i\u00e7in ilk \u00fc\u00e7 ayl\u0131k maa\u015flar\u0131 Trendyol taraf\u0131ndan kar\u015f\u0131lanacak” dedi.<\/p>\n
Ortak hedef: T\u00fcrkiye\u2019nin dijital kalk\u0131nmas\u0131
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Gen\u00e7leri programa kat\u0131lmaya davet eden Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u015eahin, “Ticaret Bakanl\u0131\u011f\u0131 verilerine g\u00f6re, 2024 y\u0131l\u0131nda e-ticaret faaliyeti y\u00fcr\u00fcten i\u015fletme say\u0131s\u0131 yakla\u015f\u0131k 600 bin olarak kaydediliyor. T\u00fcrkiye\u2019deki yakla\u015f\u0131k 3,7 milyon KOB\u0130\u2019nin y\u00fczde 16\u2019s\u0131 e-ticaret faaliyetinde bulunuyor. Bu veriler, T\u00fcrkiye\u2019deki i\u015fletmelerin b\u00fcy\u00fck ekseriyan\u0131 i\u00e7in dijital kanallar \u00fczerinden yeni pazarlara eri\u015fim imkan\u0131 oldu\u011funu g\u00f6steriyor. \u2018Dijital Usta\u2019 projesi, bu ihtiya\u00e7tan yola \u00e7\u0131karak gen\u00e7leri e-ticaret alan\u0131nda uzmanla\u015ft\u0131rmay\u0131 ve onlar\u0131 dijital deste\u011fe ihtiya\u00e7 duyan KOB\u0130\u2019lerle bulu\u015fturmay\u0131 hedefliyor. Proje, e\u011fitimden KOB\u0130\u2019lerin dijitalle\u015fmesine ve ihracata uzanan b\u00fct\u00fcnc\u00fcl bir model sunuyor. Gen\u00e7leri e-ticaret alan\u0131nda yeti\u015ftirerek, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne ve T\u00fcrkiye\u2019nin e-ticaret kapasitesinin g\u00fc\u00e7lenmesine katk\u0131 sa\u011fl\u0131yor. Trendyol, TOBB ve Habitat Derne\u011fi ile dijital u\u00e7urumu azaltmay\u0131, gen\u00e7lerin potansiyelini a\u00e7\u0131\u011fa \u00e7\u0131karmay\u0131 ve KOB\u0130\u2019lerin dijitalle\u015fme s\u00fcrecini h\u0131zland\u0131rmay\u0131 hedefleyen bu projeyi T\u00fcrkiye geneline yaymak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrecek. Gen\u00e7lerimizi dijitalusta.net web sitemiz \u00fczerinden program\u0131m\u0131za kat\u0131lmaya davet ediyoruz” \u015feklinde konu\u015ftu.<\/p>\n
“Gen\u00e7lerimizi gelece\u011fin i\u015f d\u00fcnyas\u0131na haz\u0131rl\u0131yoruz”
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Dijital Usta Projesi\u2019nin gen\u00e7leri \u00fcretime, istihdama ve katma de\u011fer y\u00f6nlendiren bir yol haritas\u0131 sunaca\u011f\u0131n\u0131 ifade eden Denizli Sanayi Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Selim Kasapo\u011flu, “Denizli Sanayi Odas\u0131 olarak, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne \u0131\u015f\u0131k tutacak, gen\u00e7lerimizi gelece\u011fin i\u015f d\u00fcnyas\u0131na haz\u0131rlayacak ve KOB\u0130\u2019lerimizin rekabet g\u00fcc\u00fcn\u00fc art\u0131racak \u2018Dijital Usta Projesi\u2019nin lansman\u0131na ev sahipli\u011fi yapmaktan, bu g\u00fc\u00e7l\u00fc i\u015f birli\u011finin bir par\u00e7as\u0131 olmaktan ve be\u015f pilot ilde uygulanacak projenin start verildi\u011fi ilk \u015fehir olmaktan b\u00fcy\u00fck bir mutluluk duyuyoruz. Denizli gibi sanayisi g\u00fc\u00e7l\u00fc, giri\u015fimcili\u011fi y\u00fcksek bir \u015fehirde bu projenin ilk ad\u0131m\u0131n\u0131n at\u0131l\u0131yor olmas\u0131, bizler i\u00e7in hem gurur verici hem sorumluluklar\u0131m\u0131z\u0131 art\u0131ran bir geli\u015fme. Denizli, toplam ihracatta T\u00fcrkiye genelinde 8. s\u0131rada; Trendyol ekosistemi i\u00e7inde e-ihracat performans\u0131yla Denizli\u2019nin 6. s\u0131rada konumland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Trendyol, \u015fehrimizde 3 bine yak\u0131n i\u015f orta\u011f\u0131yla, i\u015fletmelerimizi ve m\u00fc\u015fterileri bulu\u015fturan \u00f6nemli bir platform. \u0130\u015fletmelerimizin neredeyse yar\u0131ya yak\u0131n\u0131n\u0131n \u00fcr\u00fcnlerini bu platform \u00fczerinden yurt d\u0131\u015f\u0131na ula\u015ft\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frendik. \u0130\u015fletmelerimizin e-ihracat yolculu\u011funa \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131na inand\u0131\u011f\u0131m\u0131z \u2018Dijital Usta Projesi\u2019, yaln\u0131zca gen\u00e7lerimize dijital yetkinlikler kazand\u0131rmakla kalmayacak, ayn\u0131 zamanda onlar\u0131 \u00fcretime, istihdama ve katma de\u011fere y\u00f6nlendiren bir yol haritas\u0131 sunacak.”<\/p>\n
“KOB\u0130\u2019lerin dijitalle\u015fme s\u00fcre\u00e7lerine nitelikli insan kayna\u011f\u0131yla destek olaca\u011f\u0131z”
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Gen\u00e7lerin yetkinlik kazanmas\u0131 i\u00e7in sahada destek sa\u011flayacaklar\u0131n\u0131 ifade eden Habitat Derne\u011fi \u0130cra Kurulu Ba\u015fkan\u0131 Bora Caldu, “Habitat Derne\u011fi olarak, Trendyol ve TOBB i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fimiz Dijital Usta Projesi ile gen\u00e7lerin e-ticaret ve e-ihracat alanlar\u0131nda yetkinlik kazanmalar\u0131na sahada destek sa\u011flayaca\u011f\u0131z. Habitat Derne\u011fi olarak, Dijital Usta Projesi\u2019ni, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine kapsay\u0131c\u0131l\u0131k ve s\u00fcrd\u00fcr\u00fclebilirlik perspektifinden katk\u0131 sunan \u00f6nemli bir ad\u0131m olarak de\u011ferlendiriyoruz” dedi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Gen\u00e7lerin dijital yetkinliklerini art\u0131rarak KOB\u0130\u2019lerin e-ticaret ve e-ihracata kat\u0131l\u0131m s\u00fcre\u00e7lerine destek olmas\u0131 amac\u0131yla hayata ge\u00e7irilen “Dijital Usta” projesi; Trendyol, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve Habitat Derne\u011fi i\u015f birli\u011fiyle ba\u015flad\u0131. Projenin lansman\u0131, Denizli Sanayi Odas\u0131 ev sahipli\u011finde; Trendyol Grubu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sinan Cem \u015eahin, Denizli Sanayi Odas\u0131 Ba\u015fkan\u0131 Selim Kasapo\u011flu, Habitat Derne\u011fi \u0130cra Kurulu…<\/p>\n","protected":false},"author":1,"featured_media":46172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-46171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46171"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46171\/revisions"}],"predecessor-version":[{"id":46173,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/46171\/revisions\/46173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/46172"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}