T\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi Denizli \u0130l Temsilcisi Bayram Co\u015fkun sosyal meyda yay\u0131nlar\u0131 ve reklamlar\u0131 hakk\u0131nda \u00f6zellikle hizmet alan firmalar\u0131n, kay\u0131t d\u0131\u015f\u0131 ve haz\u0131rlanan reklamdaki ki\u015filerin SGK ve di\u011fer \u015fartlar\u0131 ta\u015f\u0131y\u0131p ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 kontrol etmesi gerekti\u011fini belirtti.<\/p>\n
Sanal platformlar i\u00e7in h\u0131zla artan reklam ve sosyal medya \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda \u00f6zellikle vergi, SGK kurumlar\u0131na kay\u0131tl\u0131 firmalar ile \u00e7al\u0131\u015f\u0131lmas\u0131 gerekti\u011fine dikkat \u00e7eken T\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi Denizli \u0130l Ba\u015fkan\u0131 Bayram Co\u015fkun, “Son y\u0131llarda artan internet reklamlar\u0131 ve sosyal medya reklamlar\u0131nda \u00f6zellikle bu hizmeti sat\u0131n alan firmalar\u0131m\u0131z dikkatli olmal\u0131. Bu reklamlar\u0131 haz\u0131rlayan, yay\u0131nlan firmalar\u0131n reklam hizmeti hakk\u0131nda \u00e7al\u0131\u015ft\u0131klar\u0131 firmadan resmi \u00e7al\u0131\u015fma \u015fartlar\u0131na uygun olup olmad\u0131klar\u0131n\u0131, reklam i\u00e7indeki kullan\u0131lan yay\u0131nlar\u0131n telif haklar\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131, SGK kay\u0131tlar\u0131 gibi zorunlu olan resmi kay\u0131tlar\u0131n\u0131n olup olmad\u0131\u011f\u0131 ara\u015ft\u0131rmal\u0131lar.
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Yay\u0131nlanan reklamlar hakk\u0131nda vergi usul\u00fcne uyup uyulmad\u0131\u011f\u0131 da en \u00f6nemli etkenlerden biridir. Kay\u0131t d\u0131\u015f\u0131 yap\u0131lan \u00e7al\u0131\u015fmalara ula\u015fmak zor de\u011fildir. Sosyal medya hesab\u0131n\u0131 da reklam var fakat ortada fatura yok ise siz zaten kendi kendinizi ihbar etmi\u015f oluyorsunuz. Bakanl\u0131klar\u0131m\u0131z\u0131n konu hakk\u0131nda denetimi ve \u00e7al\u0131\u015fmalar\u0131 devam etse de maalesef kay\u0131t d\u0131\u015f\u0131 olarak verilen hizmetler artarak devam etmektedir. Ayr\u0131ca \u00f6zellikle etik de\u011ferlerimiz israf, abart\u0131 ve l\u00fcks ad\u0131 alt\u0131nda yap\u0131lan yay\u0131nlarda hem tehlike olu\u015fturmakta hem de yanl\u0131\u015f y\u00f6nlendirmeye yol a\u00e7maktad\u0131r. \u0130zlenme say\u0131s\u0131 u\u011fruna \u2018yapay zeka\u2019 ad\u0131 alt\u0131nda ger\u00e7ek d\u0131\u015f\u0131 a\u00e7\u0131klamalar ve payla\u015f\u0131mlar, i\u00e7erikler de topluma y\u00f6nelik zararlar\u0131 da artt\u0131rmaktad\u0131r. Bu konulara dikkat edilmeli ve ortaya \u00e7\u0131kan sorunlar ve \u015fikayetler g\u00f6z ard\u0131 edilmeden gerekli kurumlara \u015fikayet edilmelidir” dedi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye \u0130nternet Gazetecileri Derne\u011fi Denizli \u0130l Temsilcisi Bayram Co\u015fkun sosyal meyda yay\u0131nlar\u0131 ve reklamlar\u0131 hakk\u0131nda \u00f6zellikle hizmet alan firmalar\u0131n, kay\u0131t d\u0131\u015f\u0131 ve haz\u0131rlanan reklamdaki ki\u015filerin SGK ve di\u011fer \u015fartlar\u0131 ta\u015f\u0131y\u0131p ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 kontrol etmesi gerekti\u011fini belirtti. Sanal platformlar i\u00e7in h\u0131zla artan reklam ve sosyal medya \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda \u00f6zellikle vergi, SGK kurumlar\u0131na kay\u0131tl\u0131 firmalar ile \u00e7al\u0131\u015f\u0131lmas\u0131 gerekti\u011fine…<\/p>\n","protected":false},"author":1,"featured_media":37690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-37689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/37689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37689"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/37689\/revisions"}],"predecessor-version":[{"id":37691,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/37689\/revisions\/37691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/37690"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}