Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi, G\u00fcney Ege Kalk\u0131nma Ajans\u0131\u2019n\u0131n (GEKA) teknik destek program\u0131 kapsam\u0131nda, tar\u0131m sekt\u00f6r\u00fcnde dijitalle\u015fme ve pazarlama becerilerinin art\u0131r\u0131lmas\u0131 amac\u0131yla \u00f6nemli bir e\u011fitim program\u0131 d\u00fczenledi. Gazi Mustafa Kemal Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019nde ger\u00e7ekle\u015ftirilen programda, Mu\u011fla Tar\u0131m G\u00fc\u00e7birli\u011fi ortaklar\u0131, \u00fcreticiler ve B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131\u2019nda g\u00f6revli teknik personele y\u00f6nelik uygulamal\u0131 e-ticaret e\u011fitimi verildi.
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E\u011fitim program\u0131nda kat\u0131l\u0131mc\u0131lara e-ticaretin temel kavramlar\u0131, dijital pazarlaman\u0131n tar\u0131m sekt\u00f6r\u00fcndeki yeri ve \u00f6nemi, e-ticaretin tarihi geli\u015fimi, bili\u015fim altyap\u0131lar\u0131, e-ticaret hukuku, \u00e7evrimi\u00e7i \u00f6deme sistemleri, stok y\u00f6netimi ve dijital sat\u0131\u015f kanallar\u0131 gibi konularda kapsaml\u0131 bilgi aktar\u0131ld\u0131. Program, \u00fcreticilerin hem bireysel hem de kooperatif \u00e7at\u0131s\u0131 alt\u0131nda \u00fcr\u00fcnlerini dijital ortama ta\u015f\u0131yarak daha geni\u015f pazarlara eri\u015febilmesini ama\u00e7lad\u0131.
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Kat\u0131l\u0131mc\u0131lar dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine haz\u0131rlan\u0131yor
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Mu\u011fla Tar\u0131m G\u00fc\u00e7birli\u011fi \u00e7at\u0131s\u0131 alt\u0131ndaki \u00fcretici kooperatiflerinin \u00fcyeleri ile teknik personel, e\u011fitim sayesinde \u00fcr\u00fcnlerini online platformlarda pazarlama, sat\u0131\u015f s\u00fcre\u00e7lerini dijitalle\u015ftirme ve verimli stok y\u00f6netimi gibi konularda yetkinlik kazand\u0131. E\u011fitim ayr\u0131ca, e-ticaretin yasal altyap\u0131s\u0131 hakk\u0131nda fark\u0131ndal\u0131k olu\u015fturmay\u0131 ve \u00fcreticinin dijital g\u00fcvenli\u011fini sa\u011flamay\u0131 da hedefledi.
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Ba\u015fkan Aras: “\u00dcreticimizi dijital pazara haz\u0131rl\u0131yoruz”
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K\u0131y\u0131 Ege Belediyeler Birli\u011fi ve Mu\u011fla B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Ahmet Aras, tar\u0131mda dijitalle\u015fmenin \u00f6nemine vurgu yaparak \u015fu de\u011ferlendirmede bulundu:”\u00dcreticilerimizin eme\u011fini de\u011ferinde satabilmesi, yerel kalk\u0131nman\u0131n en g\u00fc\u00e7l\u00fc ad\u0131m\u0131d\u0131r. Kooperatiflerimizle birlikte yerelde ba\u015flayan bu \u00fcretim zincirini dijital pazarlara a\u00e7mak istiyoruz. Bug\u00fcn verilen e-ticaret e\u011fitimi, sadece bilgi kazand\u0131rmakla kalmad\u0131, \u00fcreticimize bir vizyon sundu. Mu\u011fla\u2019n\u0131n topra\u011f\u0131nda yeti\u015fen \u00fcr\u00fcnleri, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki sofralara ta\u015f\u0131yacak bir dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ilk ad\u0131m\u0131n\u0131 att\u0131k”
<\/p>\n","protected":false},"excerpt":{"rendered":"
Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi, G\u00fcney Ege Kalk\u0131nma Ajans\u0131\u2019n\u0131n (GEKA) teknik destek program\u0131 kapsam\u0131nda, tar\u0131m sekt\u00f6r\u00fcnde dijitalle\u015fme ve pazarlama becerilerinin art\u0131r\u0131lmas\u0131 amac\u0131yla \u00f6nemli bir e\u011fitim program\u0131 d\u00fczenledi. Gazi Mustafa Kemal Atat\u00fcrk K\u00fclt\u00fcr Merkezi\u2019nde ger\u00e7ekle\u015ftirilen programda, Mu\u011fla Tar\u0131m G\u00fc\u00e7birli\u011fi ortaklar\u0131, \u00fcreticiler ve B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131\u2019nda g\u00f6revli teknik personele y\u00f6nelik uygulamal\u0131 e-ticaret e\u011fitimi verildi. E\u011fitim program\u0131nda…<\/p>\n","protected":false},"author":1,"featured_media":36306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-36305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/36305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36305"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/36305\/revisions"}],"predecessor-version":[{"id":36307,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/36305\/revisions\/36307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/36306"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}