M\u00fcstakil Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi Mu\u011fla \u015eubesi \u00fcyeleri taraf\u0131ndan y\u00f6re \u00fcr\u00fcnlerinin de\u011ferlendirilmesi ve \u00fclke ekonomisine katma de\u011fer olu\u015fturmas\u0131 i\u00e7in 2020 y\u0131l\u0131nda kurulan meyve suyu tesisi g\u00f6z\u00fcn\u00fc Avrupa ve D\u00fcnyaya dikti.
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2020 y\u0131l\u0131ndaki pandemi nedeniyle uzun s\u00fcre \u00fcretim yapmayan tesiste seri \u00fcretim ba\u015flad\u0131. Tesiste hijyenik ortamda yap\u0131lan \u00fcretime g\u0131da m\u00fchendisleri ba\u015fta olmak \u00fczere 40 ki\u015filik bir ekip g\u00f6rev yap\u0131yor. Kurulu\u015fundan hemen sonra Pazar pay\u0131 artan ve tesiste \u00fcretilen \u00fcr\u00fcnlere talep nedeniyle 2025 y\u0131l\u0131nda 900 ton y\u00f6re \u00fcr\u00fcnlerinden olu\u015fan mandalin, portakal ve nar suyu \u00fcretimi ger\u00e7ekle\u015ftirildi.
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Mu\u011fla M\u00dcS\u0130AD \u00dcyesi ve \u0130\u015fletme Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sayim Akdeniz, \u00f6n\u00fcm\u00fczdeki y\u0131llarda hem kapasite art\u0131r\u0131m\u0131, hem de tesiste yap\u0131lacak yenilikler ile esas hedefin Avrupa ve ABD oldu\u011funu a\u00e7\u0131klad\u0131. \u00d6zellikle \u0130ngiliz ve ABD standard\u0131 ile ilgili \u00e7al\u0131\u015fmalar\u0131n devam etti\u011fini ve bu y\u0131l i\u00e7inde bu iki standard\u0131 alarak Avrupa ve ABD pazar\u0131na girmek istediklerini a\u00e7\u0131klad\u0131.
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Mu\u011fla\u2019n\u0131n \u00fcr\u00fcnleri de\u011ferlendirilerek d\u00fcnyaya tan\u0131t\u0131lacak
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M\u00dcS\u0130AD \u00fcyeleri ile ortak kurduklar\u0131 tesiste esas amac\u0131n \u00fcretimden kaynakl\u0131 kar de\u011fil, \u015firketin piyasa de\u011ferinin y\u00fckseltilmesi oldu\u011funu belirten Sayim Akdeniz, “Mu\u011fla\u2019n\u0131n \u00fcr\u00fcnlerini tamamen de\u011ferlendirip ve d\u00fcnyaya tan\u0131tma amac\u0131yla kurulmu\u015f, tamamen do\u011fal, i\u00e7erisinde hi\u00e7bir katk\u0131 kullan\u0131lmayan meyve suyu \u015firketi olarak 2020\u2019de ba\u015flad\u0131k. Ancak faaliyetler pandemiden dolay\u0131 aktif hale gelmedi. Ge\u00e7en seneden itibaren resmi olarak faaliyetimize ve \u00fcretimimize ba\u015flad\u0131k. K\u00f6yce\u011fiz\u2019in portakal\u0131n\u0131, Dalyan\u2019\u0131n nar\u0131n\u0131, Ortaca\u2019n\u0131n limonunu kullanmaya \u00e7al\u0131\u015f\u0131yoruz. Ama yetmedi\u011fi zaman Antalya\u2019dan da Mersin\u2019den de \u00fcr\u00fcn al\u0131yoruz. Buradaki temel yakla\u015f\u0131m \u015fu \u015fekilde. Bizim geleneksel olarak evlerimizde \u00f6zellikle misafirlerimiz i\u00e7in yapt\u0131\u011f\u0131m\u0131z nar\u0131 s\u0131k\u0131p, sezonunda s\u0131k\u0131p, ondan sonra dolaplar\u0131m\u0131za, eksi dolaplara koydu\u011fumuz, sonra misafir geldi\u011fi zaman ikram etti\u011fimiz sistemin end\u00fcstriyel hale getirilip, tamamen insanlara sa\u011fl\u0131kl\u0131, do\u011fal \u00fcr\u00fcn vermek” dedi.
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\u00dcr\u00fcnler otel, kafe ve restoranlarda kullan\u0131l\u0131yor
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\u0130\u00e7inde hi\u00e7bir katk\u0131 maddesi bulunmayan, tamamen y\u00f6renin \u00fcr\u00fcnlerinden olu\u015fan meyve suyunun \u00fcretim a\u015famas\u0131 hakk\u0131nda bilgi veren Sayim Akdeniz, “\u00d6nce \u00fcr\u00fcn s\u0131k\u0131l\u0131yor, meyveden su haline getiriliyor. Eksi 40 odam\u0131z var. Eksi 40 odada \u015foklan\u0131yor. Eksi 40\u2019dan \u00e7\u0131kart\u0131ld\u0131ktan sonra eksi 18\u2019de saklan\u0131yor. Daha sonra yar\u0131 mamul halinde saklanan bu \u00fcr\u00fcnler, son \u00fcr\u00fcn haline getirilece\u011fi zaman tekrar eksi 18\u2019den al\u0131p \u00e7\u00f6z\u00fcnd\u00fcr\u00fcl\u00fcp \u015fi\u015feleniyor. Ve eksi 40\u2019da tekrar \u015foklan\u0131p eksi 18\u2019de son kullan\u0131c\u0131ya gidece\u011fi g\u00fcn\u00fc bekliyor. Bu \u015fekilde daha \u00e7ok otel, kafe, restoran zinciri marketlerde \u00fcr\u00fcn kullan\u0131l\u0131yor. Ama son d\u00f6nemde de zincir marketlerde, \u00f6zellikle l\u00fcks marketlerde bizim ve bizim gibi bu \u00fcr\u00fcn\u00fc yapan muadil firmalar\u0131n \u00fcr\u00fcnleri sat\u0131\u015fa ba\u015flad\u0131. Ama daha \u00e7ok sekt\u00f6r otel, kafe, restoran zincirinde daha aktif \u015fu anda y\u00fcr\u00fcyor” dedi.
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“Bizim vizyonumuz tamamen yurt d\u0131\u015f\u0131”
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Y\u00f6re \u00fcr\u00fcnlerinin t\u00fcketiminin i\u00e7 piyasada oldu\u011fu kadar esas amac\u0131n yurt d\u0131\u015f\u0131 pazar\u0131 oldu\u011funu belirten Akdeniz, “Kapasite yakla\u015f\u0131k biz bu sene i\u00e7in 750 ton limonata, 150 ton civar\u0131nda da portakal ve nar yapt\u0131k. 900 ton civar\u0131nda bu sene \u00fcr\u00fcn yapt\u0131k. Ama \u00f6n\u00fcm\u00fczdeki y\u0131l kapasiteyi artt\u0131r\u0131p bunu 2 bin tonlara \u00e7\u0131karmay\u0131 planl\u0131yoruz. Fakat bunlar hedef tabii. Bunlar\u0131 yapabilmek i\u00e7in de organizasyonumuzun ona g\u00f6re \u015fekillenmesi laz\u0131m. Bu uzun bir s\u00fcre\u00e7. Her y\u0131l bunu geli\u015ftirerek artt\u0131rmay\u0131 planl\u0131yoruz. Dedi\u011fim gibi \u00e7\u00fcnk\u00fc tamamen ama\u00e7 yurtd\u0131\u015f\u0131yd\u0131. Burada biz s\u00fcrece girdikten sonra yurtd\u0131\u015f\u0131nda da ciddi bir kapasite oldu\u011funu g\u00f6rd\u00fck. Bu kapasiteyi yar\u0131 yar\u0131ya yurtd\u0131\u015f\u0131 ve yurtd\u0131\u015f\u0131 diye payla\u015ft\u0131rabilirsek ba\u015far\u0131l\u0131 olmu\u015f sayaca\u011f\u0131z kendimize” dedi.
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\u0130ngiliz ve ABD Kalite standard\u0131
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\u00dcretimi yap\u0131lan meyve sular\u0131n\u0131n yurt d\u0131\u015f\u0131 pazarda de\u011fer g\u00f6rmesi i\u00e7in kalite ve standart belgesi i\u00e7in de \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131 s\u00f6yleyen Akdeniz, “\u00d6zellikle \u0130ngiliz standart\u0131 ve Amerikan standart\u0131 var. Biz \u015fimdi iki standartla alakal\u0131 da \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. Muhtemelen bu yaz bu standartlar\u0131 sa\u011flayaca\u011f\u0131z ve kalite y\u00f6netim sistemimizi tamamen bu standartlar \u00fczerinden yapaca\u011f\u0131z. Ondan sonra da Avrupa\u2019ya veya D\u00fcnya\u2019ya a\u00e7\u0131lmam\u0131z \u00e7ok daha kolay olacak” dedi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u00fcstakil Sanayici ve \u0130\u015fadamlar\u0131 Derne\u011fi Mu\u011fla \u015eubesi \u00fcyeleri taraf\u0131ndan y\u00f6re \u00fcr\u00fcnlerinin de\u011ferlendirilmesi ve \u00fclke ekonomisine katma de\u011fer olu\u015fturmas\u0131 i\u00e7in 2020 y\u0131l\u0131nda kurulan meyve suyu tesisi g\u00f6z\u00fcn\u00fc Avrupa ve D\u00fcnyaya dikti. 2020 y\u0131l\u0131ndaki pandemi nedeniyle uzun s\u00fcre \u00fcretim yapmayan tesiste seri \u00fcretim ba\u015flad\u0131. Tesiste hijyenik ortamda yap\u0131lan \u00fcretime g\u0131da m\u00fchendisleri ba\u015fta olmak \u00fczere 40 ki\u015filik bir…<\/p>\n","protected":false},"author":1,"featured_media":31072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-31071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/31071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31071"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/31071\/revisions"}],"predecessor-version":[{"id":31073,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/31071\/revisions\/31073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/31072"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}