Ayd\u0131n Ticaret Borsas\u0131, Avrupa Birli\u011fi Komisyonu yetkilileri co\u011frafi i\u015faretli \u00fcr\u00fcn \u00fcreticileriyle Ankara\u2019da bir araya geldi.<\/p>\n
T\u00fcrk Patent ve Marka Kurumu ev sahipli\u011finde d\u00fczenlenen bulu\u015fmada, AB Komisyonu Tar\u0131m ve K\u0131rsal Kalk\u0131nma Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Co\u011frafi \u0130\u015faretler Dairesi Ba\u015fkan\u0131 Joo Onofre ile D\u0131\u015f \u0130li\u015fkiler ve Tar\u0131m Politikalar\u0131ndan Sorumlu Uzman Corina Maria Mocanu\u2019nun da yer ald\u0131\u011f\u0131 heyet, T\u00fcrkiye\u2019nin AB tescilli \u00fcr\u00fcnlerine dair markala\u015fma ve pazarlama s\u00fcre\u00e7lerini \u00fcreticilerle birlikte de\u011ferlendirdi. Ayd\u0131n Ticaret Borsas\u0131, co\u011frafi i\u015faretli Ayd\u0131n \u00fcr\u00fcnlerini temsil eden \u00fcyeleri ve uzman kadrosuyla toplant\u0131ya aktif katk\u0131 sundu. Toplant\u0131ya Ayd\u0131n Ticaret Borsas\u0131\u2019n\u0131 temsilen Proje Marka ve Patent Memuru Emine Ceylan \u00d6zdemir ve Co\u011frafi \u0130\u015faretler Dan\u0131\u015fman\u0131 Huriye \u00d6zener kat\u0131l\u0131m sa\u011flarken, AB Co\u011frafi \u0130\u015faret (AB C\u0130) tescili alan \u00fcr\u00fcnleri kullanan Ayd\u0131n Ticaret Borsas\u0131 \u00fcyelerinden Mesut Da\u011fdeviren, Ay\u015feg\u00fcl Eda \u00d6zen ve Ayd\u0131n Kestanesi Co\u011frafi \u0130\u015faret amblemi kullan\u0131c\u0131s\u0131 Mustafa \u00c7etin de toplant\u0131ya \u00fcretici temsilcileri olarak dahil oldu.<\/p>\n
“\u00c7al\u0131\u015fmalar\u0131m\u0131za kararl\u0131l\u0131kla devam edece\u011fiz”
\n
Ayd\u0131n Ticaret Borsas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fevzi \u00c7ondur, toplant\u0131ya ili\u015fkin yapt\u0131\u011f\u0131 de\u011ferlendirmede “Avrupa Birli\u011fi nezdinde tescilli \u00fcr\u00fcnlerimizin tan\u0131t\u0131m\u0131 ve korunmas\u0131 konusunda at\u0131lan her ad\u0131m \u00e7ok k\u0131ymetli. Co\u011frafi i\u015faretli \u00fcr\u00fcnler, sadece ekonomik de\u011fil ayn\u0131 zamanda k\u00fclt\u00fcrel bir mirast\u0131r. Bu toplant\u0131, \u00fcreticilerimizin bilin\u00e7lenmesi ve uluslararas\u0131 pazarda daha g\u00fc\u00e7l\u00fc bir yer edinmemiz a\u00e7\u0131s\u0131ndan \u00f6nemli bir f\u0131rsat oldu. Ayd\u0131n Ticaret Borsas\u0131 olarak, co\u011frafi i\u015faretli \u00fcr\u00fcnlerimizin hem korunmas\u0131 hem de d\u00fcnya \u00e7ap\u0131nda markala\u015fmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za kararl\u0131l\u0131kla devam edece\u011fiz” ifadelerini kuland\u0131.<\/p>\n
Toplant\u0131da, AB tescilli Ayd\u0131n Kestanesi ve Ayd\u0131n Memecik Zeytinya\u011f\u0131 gibi \u00f6zg\u00fcn \u00fcr\u00fcnlerimizin markala\u015fma, ticarile\u015ftirme ve pazarlama s\u00fcre\u00e7leri kapsaml\u0131 bir \u015fekilde de\u011ferlendirildi. Co\u011frafi i\u015faret kullan\u0131c\u0131lar\u0131, kendi deneyimlerini payla\u015farak s\u00fcrece katk\u0131 sa\u011flad\u0131. Bu etkile\u015fim, \u00fcreticiler a\u00e7\u0131s\u0131ndan da \u00f6nemli bir fark\u0131ndal\u0131k olu\u015ftururken, AB tescilinin \u00fcr\u00fcnlerine katt\u0131\u011f\u0131 de\u011ferin daha net kavranmas\u0131na ve bu de\u011ferin nas\u0131l daha etkili kullan\u0131labilece\u011fine y\u00f6nelik fark\u0131ndal\u0131klar\u0131n\u0131n artmas\u0131na vesile oldu. G\u00f6r\u00fc\u015fmelerde, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin etkin denetimi, \u00fcretici ve giri\u015fimcilerin desteklenmesi, AB amblemlerinin etiketlerde do\u011fru ve yerinde kullan\u0131m\u0131, yeni AB t\u00fcz\u00fc\u011f\u00fc do\u011frultusunda \u00f6zel sekt\u00f6r\u00fcn tan\u0131t\u0131m ve denetim s\u00fcre\u00e7lerine entegrasyonu gibi \u00f6nemli ba\u015fl\u0131klar ele al\u0131nd\u0131.<\/p>\n
Ayd\u0131n Memecik Zeytinya\u011f\u0131 ve Ayd\u0131n Kestanesi\u2019nin de Avrupa pazar\u0131nda markala\u015fma ve ticarile\u015fme s\u00fcre\u00e7lerinin masaya yat\u0131r\u0131ld\u0131\u011f\u0131 bu verimli bulu\u015fmada, \u00fcreticiler Mesut Da\u011fdeviren, Ay\u015feg\u00fcl Eda \u00d6zen ve Mustafa \u00c7etin, \u00fcr\u00fcnlerine \u00f6zel zorluklar\u0131 aktararak, co\u011frafi i\u015faretli \u00fcr\u00fcnlerin marka bilinirli\u011finin art\u0131r\u0131lmas\u0131na y\u00f6nelik somut \u00f6nerilerde bulundular. Toplant\u0131 hem bilgi al\u0131\u015fveri\u015fi hem de \u00fcreticilerin bilin\u00e7lenmesi a\u00e7\u0131s\u0131ndan de\u011ferli bir platform oldu.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ayd\u0131n Ticaret Borsas\u0131, Avrupa Birli\u011fi Komisyonu yetkilileri co\u011frafi i\u015faretli \u00fcr\u00fcn \u00fcreticileriyle Ankara\u2019da bir araya geldi. T\u00fcrk Patent ve Marka Kurumu ev sahipli\u011finde d\u00fczenlenen bulu\u015fmada, AB Komisyonu Tar\u0131m ve K\u0131rsal Kalk\u0131nma Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Co\u011frafi \u0130\u015faretler Dairesi Ba\u015fkan\u0131 Joo Onofre ile D\u0131\u015f \u0130li\u015fkiler ve Tar\u0131m Politikalar\u0131ndan Sorumlu Uzman Corina Maria Mocanu\u2019nun da yer ald\u0131\u011f\u0131 heyet, T\u00fcrkiye\u2019nin AB…<\/p>\n","protected":false},"author":1,"featured_media":29293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-29292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/29292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29292"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/29292\/revisions"}],"predecessor-version":[{"id":29294,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/29292\/revisions\/29294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/29293"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}