Co\u011frafi i\u015faretli \u00fcr\u00fcnlerin d\u00fcnya markas\u0131 haline getirilmesi amac\u0131yla hayata ge\u00e7irilen projenin ilk ayaklar\u0131ndan biri olarak se\u00e7ilen Ayd\u0131n Memecik Zeytinya\u011f\u2019n\u0131n tan\u0131t\u0131lmas\u0131 amac\u0131yla d\u00fczenlenen ilk toplant\u0131 Ayd\u0131n Ticaret Borsas\u0131 ev sahipli\u011finde ger\u00e7ekle\u015ftirildi. Programa kat\u0131lan Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Muhammet Kas\u0131m G\u00f6n\u00fcll\u00fc; “T\u00fcrkiye\u2019nin co\u011frafi i\u015faretlerini k\u00fcresel birer marka haline getirme yolculu\u011funda \u00f6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn Ayd\u0131n\u2019da at\u0131yoruz ve Ayd\u0131n\u2019\u0131n bereketine g\u00f6n\u00fclden inan\u0131yoruz” dedi.<\/p>\n
WIPO & T\u00fcrk Patent ve Marka Kurumu i\u015fbirli\u011fiyle y\u00fcr\u00fct\u00fclen “Co\u011frafi \u0130\u015faretler i\u00e7in Markala\u015fma ve Ticarile\u015ftirme Stratejileri Geli\u015ftirme Projesi” ilk ad\u0131m\u0131 Ayd\u0131n\u2019da at\u0131ld\u0131. Ayd\u0131n Ticaret Borsas\u0131 ev sahipli\u011finde ger\u00e7ekle\u015ftirilen toplant\u0131da AB Tescilli Ayd\u0131n Memecik Zeytinya\u011f\u0131\u2019n\u0131n Ticarile\u015ftirilmesi ve Piyasa De\u011ferinin Artt\u0131r\u0131lmas\u0131 konusunda yap\u0131lacak \u00e7al\u0131\u015fmalar anlat\u0131ld\u0131. Sayg\u0131 duru\u015fu ve \u0130stiklal Mar\u015f\u0131\u2019n\u0131n okunmas\u0131yla ba\u015flayan programa kat\u0131lan Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Muhammet Kas\u0131m G\u00f6n\u00fcll\u00fc ise “T\u00fcrkiye\u2019nin co\u011frafi i\u015faretlerini k\u00fcresel birer marka haline getirme yolculu\u011funda \u00f6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn Ayd\u0131n\u2019da at\u0131yoruz. Kadim tarihiyle, tar\u0131m\u0131 ve turizmi ile \u00fclkemizin parlayan y\u0131ld\u0131zlar\u0131ndan Ayd\u0131n\u2019\u0131n bereketine g\u00f6n\u00fclden inan\u0131yoruz” diyerek projenin \u00fclkeye hay\u0131rl\u0131 u\u011furlu olmas\u0131 temennisinde bulundu.<\/p>\n
“Ayd\u0131n Memecik Zeytinya\u011f\u0131 \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnler aras\u0131nda yerini ald\u0131”
\n
Toplant\u0131n\u0131n ev sahibi olarak a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Ayd\u0131n Ticaret Borsas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fevzi \u00c7ondur; “Co\u011frafi i\u015faretli \u00fcr\u00fcnlerimizin sadece tescillenmesi de\u011fil, ayn\u0131 zamanda markala\u015farak ekonomik de\u011fere d\u00f6n\u00fc\u015fmesi ad\u0131na att\u0131\u011f\u0131m\u0131z her ad\u0131m b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bilindi\u011fi \u00fczere 2024 y\u0131l\u0131 itibariyle d\u00fcnya fikri m\u00fclkiyet \u00f6rg\u00fct\u00fc ve T\u00fcrk Patent ve Marka Kurumu i\u015fbirli\u011fiyle y\u00fcr\u00fct\u00fclen proje kapsam\u0131nda, Borsam\u0131z\u0131n Co\u011frafi \u0130\u015faret tescil sahibi oldu\u011fu Ayd\u0131n Memecik Zeytinya\u011f\u0131 \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnler aras\u0131nda yerini alm\u0131\u015ft\u0131r. Co\u011frafi i\u015faret sadece bir belge de\u011fil, bir strateji, bir kalk\u0131nma arac\u0131 haline gelmektedir. Bu proje sayesinde, \u00fcreticilerimiz ve payda\u015flar\u0131m\u0131zla birlikte co\u011frafi i\u015faretli \u00fcr\u00fcnlerin hem yurt i\u00e7inde hem de uluslararas\u0131 pazarlarda daha g\u00f6r\u00fcn\u00fcr, daha g\u00fc\u00e7l\u00fc ve daha de\u011ferli hale gelmesi y\u00f6n\u00fcnde \u00f6nemli mesafeler kat etmekteyiz. Bu de\u011feri katma de\u011fere d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz bu \u00e7aba, bizlere b\u00fcy\u00fck bir sorumluluk y\u00fckledi\u011fi kadar, ayn\u0131 zamanda \u00e7ok \u00f6nemli bir vizyon da kazand\u0131rmaktad\u0131r. Ayd\u0131n\u2019\u0131n tar\u0131msal g\u00fcc\u00fcn\u00fc d\u00fcnyaya tan\u0131tmak, yerel de\u011ferlerimizi korumak ve gelecek ku\u015faklara aktarmak ad\u0131na, kararl\u0131l\u0131kla s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131m\u0131za, sizlerin katk\u0131 ve deste\u011fiyle devam edece\u011fiz” dedi.<\/p>\n
“\u00d6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn Ayd\u0131n\u2019da at\u0131yoruz”
\n
Ayd\u0131n Memecik Zeytinya\u011f\u0131\u2019n\u0131 projenin ilk katman\u0131 olarak se\u00e7tiklerini ifade eden Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Muhammet Kas\u0131m G\u00f6n\u00fcll\u00fc; “T\u00fcrkiye\u2019nin co\u011frafi i\u015faretlerini k\u00fcresel birer marka haline getirme yolculu\u011funda \u00f6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn Ayd\u0131n\u2019da at\u0131yoruz. Kadim tarihiyle, tar\u0131m\u0131 ve turizmi ile \u00fclkemizin parlayan y\u0131ld\u0131zlar\u0131ndan Ayd\u0131n\u2019\u0131n bereketine g\u00f6n\u00fclden inan\u0131yoruz. Projemizle birlikte in\u015fallah \u015fehrimizin zenginliklerini de\u011fere d\u00f6n\u00fc\u015ft\u00fcrece\u011fiz. Biz T\u00fcrkiye olarak e\u015fsiz bir potansiyele, hala ke\u015ffedilmeyi bekleyen nice cevherlere sahip oldu\u011fumuzu biliyoruz. Co\u011frafi i\u015faret tescili ile e\u015fsiz miras\u0131m\u0131z\u0131 koruma alt\u0131na al\u0131rken, d\u00fcnya pazarlar\u0131nda tan\u0131t\u0131m\u0131n\u0131n da \u00f6n\u00fcn\u00fc a\u00e7\u0131yoruz. \u00dclkemiz bug\u00fcn bin 700 co\u011frafi i\u015faretle \u00c7in\u2019den sonra en fazla tescilli co\u011frafi i\u015farete sahip ikinci \u00fclke konumunda yer al\u0131yor. Ayr\u0131ca co\u011frafi i\u015faretli \u00fcr\u00fcn ihracat\u0131m\u0131z yakla\u015f\u0131k bir bu\u00e7uk milyar dolar seviyesine ula\u015ft\u0131. Co\u011frafi i\u015faretli \u00fcr\u00fcn pazar\u0131n\u0131n yaln\u0131zca Avrupa\u2019da 75 milyar avro oldu\u011funu dikkate ald\u0131\u011f\u0131m\u0131zda \u00fclkemiz ad\u0131na b\u00fcy\u00fck bir geli\u015fim sahas\u0131 mevcuttur. Olu\u015fturdu\u011fu do\u011frudan ekonomik etkinin yan\u0131nda bu \u00fcr\u00fcnlerin yerel turizmi canland\u0131ran, k\u00fclt\u00fcrel etkile\u015fimi ve dinamizmi derinle\u015ftiren bir y\u00f6n\u00fc de bulunuyor. Ge\u00e7ti\u011fimiz y\u0131l bereket, birikim ve beceri temalar\u0131nda ba\u015flatt\u0131\u011f\u0131m\u0131z Anadolu\u2019dakiler projemizle 81 ilimizin yerel zenginliklerini d\u00fcnyaya duyuruyoruz. Projemizi bir ad\u0131m daha ileriye ta\u015f\u0131yacak \u00f6nemli bir program\u0131 daha devreye ald\u0131k. Katma de\u011ferli \u00fcretim modeliyle yerel ekonomimizin ve tar\u0131msal ihracat\u0131m\u0131z\u0131n \u00f6nemli bir k\u0131sm\u0131na katk\u0131 sa\u011flamas\u0131yla \u00f6ne \u00e7\u0131kan Memecik ve Edremit zeytinya\u011flar\u0131m\u0131z\u0131 \u00fcreticilerinin co\u011frafi i\u015faret fark\u0131ndal\u0131\u011f\u0131n\u0131n y\u00fcksek olmas\u0131, ambalaj tasar\u0131m\u0131na uygunlu\u011fu gibi nedenlerle projemizin ilk katman\u0131 olarak se\u00e7tik. Ayd\u0131n Memecik Zeytinya\u011f\u0131 ve Edremit Zeytinya\u011f\u0131 ile ba\u015flayarak ikinci a\u015famada yine Avrupa Birli\u011fi nezdinde tescilli k\u0131ymetli \u00fcr\u00fcnlerimiz olan Malatya Kay\u0131s\u0131s\u0131 ve Giresun Tombul F\u0131nd\u0131\u011f\u0131\u2019n\u0131n co\u011frafi i\u015faret stat\u00fcs\u00fcn\u00fc g\u00fc\u00e7lendirece\u011fiz. B\u00f6ylece markala\u015fma ve ticarile\u015fme s\u00fcre\u00e7lerini h\u0131zland\u0131rarak k\u00fcresel pazardaki ekonomik ve rekabet g\u00fcc\u00fcn\u00fc art\u0131raca\u011f\u0131z. \u00dcr\u00fcnlerimizi sosyal medya ve g\u00f6rsel materyaller ile daha geni\u015f kitlelere tan\u0131tarak ticarile\u015fmeyi art\u0131raca\u011f\u0131z. Bu vesile ile T\u00fcrkiye\u2019nin co\u011frafi i\u015faretlerini k\u00fcresel bir marka haline getirme yolculu\u011funun \u00f6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn at\u0131yoruz. Ayd\u0131n\u2019dan Edremit\u2019e, Malatya\u2019dan Giresun\u2019a bu topraklar\u0131n bereketini d\u00fcnya ile bulu\u015fturmak ad\u0131na projelerimizi s\u00fcrd\u00fcrece\u011fiz. S\u00f6zlerime son verirken ilk ad\u0131m\u0131n\u0131 Ayd\u0131n\u0131m\u0131zda att\u0131\u011f\u0131m\u0131z projemizin \u015fehirlerimize, b\u00f6lgemize, \u00fclkemize hay\u0131rl\u0131 u\u011furlu olmas\u0131n\u0131 temenni ediyorum” \u015feklinde konu\u015ftu.<\/p>\n
“Ayd\u0131n\u2019da tescilli 32 co\u011frafi i\u015faretli \u00fcr\u00fcn bulunuyor”
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Konu\u015fmas\u0131nda co\u011frafi i\u015faretin \u00f6nemine dikkat \u00e7eken Ayd\u0131n Valisi Yakup Canbolat ise “Ayd\u0131n\u2019\u0131n bu e\u015fsiz \u00fcr\u00fcn\u00fcyle temsil edilmesi bizler i\u00e7in yaln\u0131zca bir gurur vesilesi de\u011fil, ayn\u0131 zamanda bu de\u011feri korumak, geli\u015ftirmek ve gelecek nesillere aktarmak ad\u0131na b\u00fcy\u00fck bir sorumluluk da ta\u015f\u0131maktad\u0131r. Co\u011frafi i\u015faretler yaln\u0131zca bir \u00fcr\u00fcn\u00fcn ad\u0131 de\u011fil, bir b\u00f6lgenin ikliminin, topra\u011f\u0131n\u0131n, \u00fcretim bi\u00e7iminin, eme\u011finin ve k\u00fclt\u00fcr\u00fcn\u00fcn bir b\u00fct\u00fcn\u00fcd\u00fcr. Bu kapsamda Ayd\u0131n ilinde tescilli 32 co\u011frafi i\u015faretli \u00fcr\u00fcn bulunmaktad\u0131r. Bunlardan 8\u2019i men\u015fe ad\u0131 alt\u0131nda tescillenmi\u015f olup, her biri b\u00f6lgesel ekonomimize de\u011fer katarken k\u00fclt\u00fcrel miras\u0131m\u0131z\u0131 da ya\u015fatmaktad\u0131r. Ayd\u0131n \u0130nciri, Ayd\u0131n Kestanesi, Ayd\u0131n Memecik Zeytinya\u011f\u0131 ve Ayd\u0131n Memecik Zeytini gibi 4 \u00f6nemli \u00fcr\u00fcn, AB nezdinde tescilli \u00fcr\u00fcnler aras\u0131nda yer almaktad\u0131r. Bu tesciller \u00fcreticilere ulusal ve uluslararas\u0131 d\u00fczeyde rekabet avantaj\u0131 sa\u011flarken, b\u00f6lgedeki tar\u0131msal potansiyeli de g\u00f6r\u00fcn\u00fcr k\u0131lmaktad\u0131r. Projenin devam\u0131nda ger\u00e7ekle\u015ftirilecek olan Co\u011frafi \u0130\u015faret Y\u00f6neti\u015fim Mekanizmas\u0131 \u00c7al\u0131\u015ftay\u0131 ile birlikte kurumlar\u0131m\u0131z aras\u0131ndaki i\u015fbirli\u011fi daha da peki\u015fecek. \u00dcreticilerimizin sesi daha g\u00fcr \u00e7\u0131kacak ve karar alma s\u00fcre\u00e7lerine daha aktif kat\u0131l\u0131m sa\u011flanacakt\u0131r. Bu da yaln\u0131zca Ayd\u0131n i\u00e7in de\u011fil, \u00fclkemizin t\u00fcm co\u011frafi i\u015faretli \u00fcr\u00fcnleri ad\u0131na \u00f6rnek bir model olu\u015fturacakt\u0131r. Valilik olarak bu s\u00fcrecin her a\u015famas\u0131nda elimizi ta\u015f\u0131n alt\u0131na koymaya. T\u00fcm payda\u015flar\u0131m\u0131zla birlikte hareket etmeye ve ilimizin de\u011ferlerinin hak etti\u011fi yere ta\u015f\u0131maya kararl\u0131y\u0131z. Bu birlikteli\u011fin sadece bug\u00fcne de\u011fil yar\u0131na da iz b\u0131rakaca\u011f\u0131na olan inanc\u0131mla. Toplant\u0131m\u0131z\u0131n ve devam\u0131nda ki \u00e7al\u0131\u015fmalar\u0131n hay\u0131rl\u0131 sonu\u00e7lar do\u011furmas\u0131n\u0131 temenni ediyorum” ifadelerini kulland\u0131.<\/p>\n
Program\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131n ard\u0131ndan Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 taraf\u0131ndan co\u011frafi i\u015farete olan desteklerinden dolay\u0131 Ayd\u0131n Valili\u011fi ve Ayd\u0131n Ticaret Borsas\u0131\u2019na te\u015fekk\u00fcr belgesi takdim edildi.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Co\u011frafi i\u015faretli \u00fcr\u00fcnlerin d\u00fcnya markas\u0131 haline getirilmesi amac\u0131yla hayata ge\u00e7irilen projenin ilk ayaklar\u0131ndan biri olarak se\u00e7ilen Ayd\u0131n Memecik Zeytinya\u011f\u2019n\u0131n tan\u0131t\u0131lmas\u0131 amac\u0131yla d\u00fczenlenen ilk toplant\u0131 Ayd\u0131n Ticaret Borsas\u0131 ev sahipli\u011finde ger\u00e7ekle\u015ftirildi. Programa kat\u0131lan Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Muhammet Kas\u0131m G\u00f6n\u00fcll\u00fc; “T\u00fcrkiye\u2019nin co\u011frafi i\u015faretlerini k\u00fcresel birer marka haline getirme yolculu\u011funda \u00f6nemli bir ad\u0131m\u0131n\u0131 bug\u00fcn Ayd\u0131n\u2019da at\u0131yoruz…<\/p>\n","protected":false},"author":1,"featured_media":27141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-27140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/27140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27140"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/27140\/revisions"}],"predecessor-version":[{"id":27142,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/27140\/revisions\/27142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/27141"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}