RATEM, Antalya\u2019da d\u00fczenledi\u011fi \u00e7al\u0131\u015ftayda yay\u0131nc\u0131l\u0131\u011f\u0131n gelece\u011fini masaya yat\u0131rd\u0131. Reklam gelirlerini artt\u0131rmada \u00f6nemli bir i\u015flevi olan radyo yay\u0131nlar\u0131nda dijital \u00f6l\u00e7\u00fcm yap\u0131laca\u011f\u0131 m\u00fcjdesi verilirken, karasal yay\u0131n yapan televizyon ve radyolar\u0131n, internet ve bas\u0131l\u0131 medyaya sa\u011flanan resmi ilan deste\u011finden faydaland\u0131r\u0131lmas\u0131 gerekti\u011fini, uydu, verici ve enerji maliyetleri nedeniyle yay\u0131nc\u0131 say\u0131s\u0131nda 4 y\u0131l i\u00e7inde dramatik bir d\u00fc\u015f\u00fc\u015f g\u00f6zlendi\u011finin alt\u0131 \u00e7izildi.<\/p>\n\n\n\n
700\u2019den fazla \u00fcyesi bulunan ve K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131\u2019n\u0131n denetiminde sekt\u00f6r\u00fcn\u00fcn tek \u00e7at\u0131 \u00f6rg\u00fct\u00fc olan Radyo Televizyon Yay\u0131nc\u0131lar\u0131 Meslek Birli\u011fi (RATEM), yay\u0131nc\u0131l\u0131\u011f\u0131n gelece\u011fini Antalya\u2019da d\u00fczenledi\u011fi bir \u00e7al\u0131\u015ftayla mercek alt\u0131na al\u0131nd\u0131.<\/p>\n\n\n\n
25 y\u0131ld\u0131r radyo ve televizyon yay\u0131nc\u0131lar\u0131n\u0131n haklar\u0131 i\u00e7in ve gelirlerini artt\u0131rmak i\u00e7in kurulan RATEM\u2019in \u00e7al\u0131\u015ftay\u0131nda kat\u0131l\u0131m yo\u011fundu.<\/p>\n\n\n\n
Y\u00f6netim, denetleme, bilim teknik, y\u00fcksek isti\u015fare, yay\u0131n, haysiyet kurulu \u00fcyelerinin ve T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndan televizyon ve radyo yay\u0131nc\u0131lar\u0131n\u0131n bir araya geldi\u011fi \u00e7al\u0131\u015ftayda, 2024 y\u0131l\u0131nda y\u00fcr\u00fct\u00fclen faaliyetler ve 2025 y\u0131l\u0131 i\u00e7in hayata ge\u00e7irilmesi planlanan projeler konu\u015fuldu.<\/p>\n\n\n\n
\u00c7al\u0131\u015ftay a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan RATEM Ba\u015fkan\u0131 Ayd\u0131n \u015eerbet\u00e7io\u011flu, RATEM\u2019in ba\u015flang\u0131\u00e7ta sadece lisanslama yapan bir meslek \u00f6rg\u00fct\u00fcyken, bug\u00fcn \u00fcyelerinin en iyi \u015fartlarda yay\u0131n yapmas\u0131 ve gelirlerini artt\u0131ran faaliyetler konusunda da \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n\n\n\n
\u201cBASIN \u0130LAN KURUMU\u2019NDAN RADYO TV YAYINCILARINA DESTEK VER\u0130LMEL\u0130\u201d
4 sene \u00f6nce kentlerde uydu televizyon yay\u0131nc\u0131lar\u0131n\u0131n say\u0131s\u0131 400\u2019\u00fc a\u015fm\u0131\u015fken, 2024 y\u0131l\u0131 itibariyle bu rakam\u0131n uydu, verici ve enerji maliyetleri nedeniyle 25\u2019e d\u00fc\u015ft\u00fc\u011f\u00fc bilgisini veren \u015eerbet\u00e7io\u011flu, Radyo Televizyon Kurulu\u015flar\u0131na matbu ve dijital yay\u0131nc\u0131l\u0131k yapanlara verilen deste\u011fin verilmesi gerekti\u011fini \u201cRadyo televizyon kurulu\u015flar\u0131na da bu haklar\u0131n verilmesi gerekti\u011fini devletin t\u00fcm kademelerinde belirttik. 1961 y\u0131l\u0131ndan beri yaz\u0131l\u0131 bas\u0131na resmi ilan alt\u0131nda inan\u0131lmaz destekler veriliyor. 2022\u2019de bu destek internet haber sitelerine de verildi. Biz o zamandan beri m\u00fccadele ediyoruz, bu ilan deste\u011finin radyo televizyon kurulu\u015flar\u0131na da verilmesi i\u00e7in u\u011fra\u015f\u0131yoruz. 600 milyon TL 1 y\u0131lda yerel gazetelere destek verdi\u011fi sene, biz 800 milyon TL\u2019ye yak\u0131n kamu spotu yay\u0131nlay\u0131p be\u015f kuru\u015f almad\u0131k. Biz her ortamda devletin ayr\u0131m g\u00f6zetmemesi gerekti\u011fini s\u00f6yledik. Avrupa \u00fclkelerinde haberle\u015fme vergisi \u00f6deniyor. Bundan verici, yay\u0131n, enerji maliyetleri kar\u015f\u0131lan\u0131yor. Arac\u0131nda radyo dinliyorsa motorlu ta\u015f\u0131tlar vergisi i\u00e7inde bu al\u0131n\u0131yor. Say\u0131n Cumhurba\u015fkan\u0131\u2019n\u0131n yerel radyolara destek olun \u00e7a\u011fr\u0131s\u0131na ra\u011fmen bu destek verilmiyor\u201d s\u00f6zleriyle ifade etti.<\/p>\n\n\n\n
RADYO YAYINLARININ D\u0130J\u0130TAL REYT\u0130NG \u00d6L\u00c7\u00dcM\u00dcNE GE\u00c7\u0130L\u0130YOR
Radyo yay\u0131nlar\u0131n\u0131n Haziran ay\u0131ndan itibaren dijital olarak reytinglerinin \u00f6l\u00e7\u00fclmeye ba\u015flayaca\u011f\u0131n\u0131 s\u00f6yleyen \u015eerbet\u00e7io\u011flu, \u201cBug\u00fcne kadar yap\u0131lan y\u00f6ntemlerle alg\u0131 \u00f6l\u00e7\u00fcl\u00fcyordu. Deneklere telefon a\u00e7\u0131l\u0131yor, hangi radyoyu dinledi\u011fi soruluyor, denek o s\u0131rada radyo dinlemese bile telefonda akl\u0131nda hangi radyo varsa onu s\u00f6yl\u00fcyordu. Ancak reklam veren bu alg\u0131 ara\u015ft\u0131rmas\u0131n\u0131 istemiyor. Haziran ay\u0131ndan itibaren anl\u0131k televizyonda oldu\u011fu gibi denekler evinde, ofisinde, kolunda arabas\u0131nda cihaz setlerini kullanacak ve anl\u0131k hangi radyoyu dinledi\u011finin sinyali \u00f6l\u00e7\u00fclecek. Ertesi g\u00fcn de radyonun dijital rating \u00f6l\u00e7\u00fcmlemesi ortaya \u00e7\u0131kacak\u201d dedi.<\/p>\n\n\n\n
Radyo yay\u0131nlar\u0131nda dijital reyting \u00f6l\u00e7\u00fcmlemeye ge\u00e7ilmesiyle reklam gelirlerinin artmas\u0131n\u0131 beklediklerini s\u00f6yleyen \u015eekercio\u011flu, Hollanda\u2019da bu \u00f6l\u00e7\u00fcm y\u00f6ntemine ge\u00e7ilmesinden sonra radyolar\u0131n reklam gelirlerinin ilk etapta y\u00fczde 20 daha sonra da katlanarak artt\u0131\u011f\u0131n\u0131n bulguland\u0131\u011f\u0131 bilgisini aktard\u0131. 16 ilde ba\u015flayacak uygulaman\u0131n zaman i\u00e7erisinde di\u011fer illerdeki radyo yay\u0131nlar\u0131 i\u00e7in de hayata ge\u00e7mesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
RATEM, Antalya\u2019da d\u00fczenledi\u011fi \u00e7al\u0131\u015ftayda yay\u0131nc\u0131l\u0131\u011f\u0131n gelece\u011fini masaya yat\u0131rd\u0131. Reklam gelirlerini artt\u0131rmada \u00f6nemli bir i\u015flevi olan radyo yay\u0131nlar\u0131nda dijital \u00f6l\u00e7\u00fcm yap\u0131laca\u011f\u0131 m\u00fcjdesi verilirken, karasal yay\u0131n yapan televizyon ve radyolar\u0131n, internet ve bas\u0131l\u0131 medyaya sa\u011flanan resmi ilan deste\u011finden faydaland\u0131r\u0131lmas\u0131 gerekti\u011fini, uydu, verici ve enerji maliyetleri nedeniyle yay\u0131nc\u0131 say\u0131s\u0131nda 4 y\u0131l i\u00e7inde dramatik bir d\u00fc\u015f\u00fc\u015f g\u00f6zlendi\u011finin alt\u0131 \u00e7izildi….<\/p>\n","protected":false},"author":1,"featured_media":21775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-21774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/21774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21774"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/21774\/revisions"}],"predecessor-version":[{"id":21776,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/21774\/revisions\/21776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/21775"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}