{"id":125533,"date":"2026-11-13T20:50:52","date_gmt":"2026-11-13T17:50:52","guid":{"rendered":"https:\/\/www.egemtv.com\/?p=125533"},"modified":"2026-11-13T20:50:55","modified_gmt":"2026-11-13T17:50:55","slug":"geka-guney-ege-zeytin-rotasini-tanitti","status":"publish","type":"post","link":"https:\/\/www.egemtv.com\/?p=125533","title":{"rendered":"GEKA, \u2018G\u00fcney Ege Zeytin Rotas\u0131\u2019n\u0131 tan\u0131tt\u0131"},"content":{"rendered":"<p>Mu\u011fla\u2019n\u0131n Milas il\u00e7esinde, Ayd\u0131n ve Mu\u011fla\u2019n\u0131n binlerce y\u0131ll\u0131k zeytin k\u00fclt\u00fcr\u00fcn\u00fc turizmle bulu\u015fturmay\u0131 hedefleyen ve G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u2018G\u00fcney Ege Zeytin Rotas\u0131\u2019 projesi kapsam\u0131nda 3 bin 200 y\u0131ll\u0131k zeytin a\u011fac\u0131nda zeytin hasad\u0131 ger\u00e7ekle\u015ftirildi.<br \/>\n<br \/>Milas\u2019\u0131n Kaz\u0131kl\u0131 Mahallesi\u2019nde d\u00fczenlenen programa Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k, Milas Kaymakam\u0131 Dr. Vural Karag\u00fcl, GEKA Genel Sekreteri \u00dcmit G\u00fclya\u011f\u0131, Milas Ticaret Odas\u0131 Ba\u015fkan\u0131 Re\u015fit \u00d6zer, Mu\u011fla Ticaret Borsas\u0131 Ba\u015fkan\u0131 Hur\u015fit \u00d6zt\u00fcrk ve turizm acentas\u0131 yetkilileri kat\u0131ld\u0131. Yakla\u015f\u0131k 3 bin y\u0131ll\u0131k zeytin a\u011fac\u0131n\u0131n hik\u00e2yesinin anlat\u0131lmas\u0131yla ba\u015flayan program, zeytin hasad\u0131yla devam etti. Kat\u0131l\u0131mc\u0131lar, daha sonra Ata A\u011fa\u00e7 Bilim ve Ar-Ge Merkezi\u2019nde zeytinlerin modern tesislerde zeytinya\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fclme s\u00fcrecini inceledi. G\u00fcney Ege Zeytin Rotas\u0131 projesiyle zeytin k\u00fclt\u00fcr\u00fcn\u00fcn gastronomi, do\u011fa ve deneyim turizmiyle bulu\u015fturulmas\u0131, b\u00f6lgenin turizm potansiyelinin art\u0131r\u0131lmas\u0131, yerel \u00fcreticilerin desteklenmesi ve k\u0131rsal kalk\u0131nmaya katk\u0131 sa\u011flanmas\u0131 hedefleniyor.<\/p>\n<p>&#8220;Turizmi \u00e7e\u015fitlendirmeliyiz&#8221;<br \/>\n<br \/>Mu\u011fla Valisi \u0130dris Akb\u0131y\u0131k, zeytin k\u00fclt\u00fcr\u00fcn\u00fcn gastronomi ve turizm de\u011ferleriyle b\u00fct\u00fcnle\u015ftirilmesinin b\u00f6lge ekonomisi ve yerel \u00fcreticiler a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Mu\u011fla Valisi Akb\u0131y\u0131k, turizmin \u00e7e\u015fitlendirilmesi anlam\u0131nda \u2018G\u00fcney Ege Zeytin Rotas\u0131\u2019 projesini \u00f6nemsediklerini belirterek, &#8220;Mu\u011fla olarak lokomotiv sekt\u00f6r\u00fcm\u00fcz turizm. D\u00fcnyan\u0131n en g\u00fczel denizi, en g\u00fczel kumu, en g\u00fczel g\u00fcne\u015fi Mu\u011fla\u2019da. Tabii bunu da zenginle\u015ftirmek gerekiyor. S\u0131cak para, Mu\u011fla ekonomisi i\u00e7in de, T\u00fcrkiye ekonomisi i\u00e7inde turizm geliri \u00e7ok k\u0131ymetli. Bizim hedeflerimizden birisi Mu\u011fla\u2019da Valilik olarak buradaki t\u00fcm payda\u015flarla, sekt\u00f6rlerle beraber turizmi 12 aya yaymak istiyoruz. Bunu da yaz\u0131n 4 ay\u0131ndan di\u011fer aylara yaymam\u0131z gerekiyor. Turizmi \u00e7e\u015fitlendirmemiz gerekiyor. Bu projede onlardan birisi. Zeytin rotas\u0131. Yani art\u0131k turizmi \u00e7e\u015fitlendirirken k\u00fclt\u00fcr\u00fc unutmayal\u0131m. Mu\u011fla\u2019ya y\u0131lda 3,5 milyon turist geliyor. Cumhurba\u015fkanl\u0131\u011f\u0131n\u0131n \u2018Gelece\u011fe Miras\u2019 projesi \u00e7er\u00e7evesinde \u00e7al\u0131\u015fmalar\u0131m\u0131z var. Dolay\u0131s\u0131yla gastronomi turizmini \u00f6nemli. Argro turizmi o anlamda de\u011ferlendirebiliriz belki bu rotay\u0131. Yani art\u0131k turistler klasik turizmin d\u0131\u015f\u0131na \u00e7\u0131kmak istiyorlar. Bunun i\u00e7in de daha do\u011fal olarak, daha organik olarak daha tarihi olan\u0131 sunmak istiyoruz. Bizim de bu \u00e7al\u0131\u015fmalar, zeytin rotas\u0131 gibi, kanuni yolu gibi ya da bizim ekolojik turizm gibi bir\u00e7ok alanda \u00e7al\u0131\u015fmalar yapmam\u0131z gerekiyor. Ayd\u0131n ve Mu\u011fla ilimizde ger\u00e7ekle\u015ftirilen G\u00fcney Ege Kalk\u0131nma Ajans\u0131m\u0131z taraf\u0131ndan \u2018Zeytin Rotas\u0131\u2019 \u00e7ok \u00f6nemli. Hem ekonomik de\u011fer olarak zeytinimizin, zeytinya\u011f\u0131m\u0131z\u0131n tan\u0131t\u0131m\u0131 sunumu ki, D\u00fcnyan\u0131n en g\u00fczel zeytinya\u011f\u0131 Milas\u2019ta. Hatta oradaki ata a\u011fa\u00e7lar\u0131m\u0131z var. 3 bin, 3 bin 200 y\u0131ll\u0131k zeytin a\u011fac\u0131m\u0131z var ve bundan daha ya\u015fl\u0131lar\u0131 var. G\u00fcney Ege Kalk\u0131nma Ajans\u0131m\u0131z, kalk\u0131nmay\u0131 yayg\u0131nla\u015ft\u0131rma anlam\u0131nda \u00f6rnek projeleriyle ger\u00e7ekten bu s\u00fcrece \u00f6nemli ivme olu\u015fturuyor, katk\u0131 yap\u0131yor&#8221; dedi.<\/p>\n<p>&#8220;Ayd\u0131n ve Mu\u011fla\u2019n\u0131n k\u00fclt\u00fcr ve do\u011fal zenginliklerini harekete ge\u00e7irmek istiyoruz&#8221;<br \/>\n<br \/>GEKA Genel Sekreteri \u00dcmit G\u00fclya\u011f\u0131, GEKA olarak Ayd\u0131n ve Mu\u011fla\u2019daki bu potansiyeli harekete ge\u00e7irmek istediklerini belirterek, &#8220;Bug\u00fcn bu topraklar\u0131n binlerce y\u0131ll\u0131k zeytin k\u00fclt\u00fcr\u00fcn\u00fc turizmle bulu\u015fturmak \u00fcreticilerimize yeni ekonomik kap\u0131lar aralamak ve b\u00f6lgemizi s\u00fcrd\u00fcr\u00fclebilir bir cazibe merkezine d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in bir araday\u0131z. Zeytin bu co\u011frafya i\u00e7in bir tar\u0131m \u00fcr\u00fcn\u00fc, y\u00f6resel bir de\u011fer olman\u0131n \u00f6tesinde ku\u015faktan ku\u015fa\u011fa aktar\u0131lan bilginin, eme\u011fin ve k\u00f6kl\u00fc bir aidiyetin simgesidir Ayd\u0131n ve Mu\u011fla k\u0131y\u0131 turizmindeki liderli\u011fini i\u00e7erideki k\u00fclt\u00fcrel ve do\u011fal zenginliklerle ta\u00e7land\u0131rma potansiyeline sahip. Amac\u0131m\u0131z bu potansiyeli harekete ge\u00e7irmek, turizmi s\u0131k\u0131\u015fm\u0131\u015f oldu\u011fu k\u0131sa yaz sezonunun d\u0131\u015f\u0131ndaki aylara yaymak ve sa\u011flanan katma de\u011feri do\u011frudan yerel \u00fcreticiyle ve i\u015fletmelerle payla\u015fmakt\u0131r Zeytin rotalar\u0131n\u0131 ve vizyonunu tasarlad\u0131k. Bu ziyaret\u00e7inin as\u0131rl\u0131k an\u0131t a\u011fa\u00e7lar aras\u0131nda y\u00fcr\u00fcmesini antik kentleri ke\u015ffetmesini hasada bizzat kat\u0131lmas\u0131n\u0131 ve zeytinya\u011f\u0131n\u0131n hikayesini yerinde deneyimlemesini hedefliyoruz. Bu deneyim yolculu\u011funda b\u00f6lgeyi yaln\u0131zca turistik bir rota olmaktan \u00e7\u0131kar\u0131p ya\u015fayan bir k\u00fclt\u00fcrel mirasa d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. Bizim i\u00e7in bir rotan\u0131n ba\u015far\u0131s\u0131 k\u0131rsal kalk\u0131nmaya, yerel ekonomiye ve yerel \u00fcreticilere sa\u011flad\u0131\u011f\u0131 kal\u0131c\u0131 katk\u0131yla \u00f6l\u00e7\u00fcl\u00fcr. Bir kooperatifin \u00fcr\u00fcn\u00fcn\u00fc k\u00fcresel pazarda bulu\u015fturmas\u0131, \u00fcreticinin eme\u011finin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almas\u0131 ve turizm hareketlili\u011finin k\u00f6ylere kadar yay\u0131lmas\u0131 en b\u00fcy\u00fck \u00f6nceli\u011fimizdir Bug\u00fcn aram\u0131zda bir\u00e7ok seyahat acentesi ve turizm profesyonelleri var. Tan\u0131t\u0131ma ba\u011flant\u0131l\u0131 bu tan\u0131t\u0131m gezisinde turizm profesyonellerinin bu rotalar\u0131 kendi program\u0131na dahil etmelerini ve b\u00f6lgeyi yak\u0131ndan deneyimlemelerini ama\u00e7l\u0131yoruz. Bu de\u011ferli miras\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi kamu kurumlar\u0131m\u0131z, yerel y\u00f6neticilerimiz, turizm sekt\u00f6r\u00fcm\u00fcz ve \u00fcreticilerimizin ortak ak\u0131l ve g\u00fc\u00e7 birli\u011fine dayanmaktad\u0131r. Ajans olarak bu ekosistemi desteklemeye ve b\u00f6lgemize kal\u0131c\u0131 de\u011fer \u00fcretmeye devam edece\u011fiz Projemizle ilgili katk\u0131lar\u0131 nedeniyle ba\u015fta Valilerimize katk\u0131 sunan t\u00fcm kurum ve payda\u015flar\u0131m\u0131za te\u015fekk\u00fcr ediyorum. Zeytin a\u011fac\u0131n\u0131n k\u00f6kleriyle ge\u00e7mi\u015fi, dallar\u0131yla gelece\u011fe uzanan bu g\u00fc\u00e7l\u00fc miras\u0131n\u0131n b\u00f6lgemize hay\u0131rl\u0131 olmas\u0131n\u0131 diliyorum&#8221; dedi.<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mu\u011fla\u2019n\u0131n Milas il\u00e7esinde, Ayd\u0131n ve Mu\u011fla\u2019n\u0131n binlerce y\u0131ll\u0131k zeytin k\u00fclt\u00fcr\u00fcn\u00fc turizmle bulu\u015fturmay\u0131 hedefleyen ve G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u2018G\u00fcney Ege Zeytin Rotas\u0131\u2019 projesi kapsam\u0131nda 3 bin 200 y\u0131ll\u0131k zeytin a\u011fac\u0131nda zeytin hasad\u0131 ger\u00e7ekle\u015ftirildi. Milas\u2019\u0131n Kaz\u0131kl\u0131 Mahallesi\u2019nde d\u00fczenlenen programa Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k, Milas Kaymakam\u0131 Dr. Vural Karag\u00fcl, GEKA Genel Sekreteri \u00dcmit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":125534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-125533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/125533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125533"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/125533\/revisions"}],"predecessor-version":[{"id":125535,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/125533\/revisions\/125535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/125534"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}