Tavas, Kale ve Beya\u011fa\u00e7 il\u00e7elerindeki giri\u015fimci kad\u0131nlar, GEKA\u2019n\u0131n deste\u011fi ve Denizli AB\u0130GEM i\u015f birli\u011fiyle b\u00f6lge ekonomisine g\u00fc\u00e7 katmaya haz\u0131rlan\u0131yor.<\/p>\n
G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) 2025 Y\u0131l\u0131 Teknik Destek Program\u0131 kapsam\u0131nda finanse edilen ve Tavas Ticaret Odas\u0131\u2019n\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcnde haz\u0131rlanan K\u00fclt\u00fcr\u00fcn Ya\u015fat\u0131lmas\u0131nda Kad\u0131n Giri\u015fimciler Projesi\u2019nin e\u011fitim ve dan\u0131\u015fmanl\u0131k faaliyetleri tamamland\u0131. Nisan ve Haziran aylar\u0131nda yo\u011fun kat\u0131l\u0131mla ger\u00e7ekle\u015ftirilen e\u011fitimlerin ard\u0131ndan, projenin en stratejik \u00e7\u0131kt\u0131s\u0131 olacak Sat\u0131\u015f ve Markala\u015fma Raporu\u2019nun haz\u0131rl\u0131klar\u0131 ise t\u00fcm h\u0131z\u0131yla s\u00fcr\u00fcyor.<\/p>\n
Kad\u0131n giri\u015fimcilerin kapasiteleri art\u0131r\u0131ld\u0131
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Projenin uygulama safhas\u0131na Tavas, Kale ve Beya\u011fa\u00e7 il\u00e7elerinden kad\u0131n giri\u015fimciler ile kooperatif \u00fcyeleri kat\u0131l\u0131m sa\u011flad\u0131. Denizli Ticaret Odas\u0131\u2019n\u0131n (DTO) i\u015ftiraki olan Denizli AB\u0130GEM\u2019in alan\u0131nda uzman e\u011fitmenleri taraf\u0131ndan verilen kapsaml\u0131 e\u011fitimlerle, kad\u0131n giri\u015fimcilerin donan\u0131mlar\u0131 art\u0131r\u0131ld\u0131. E\u011fitmen C\u00fcneyt \u00d6rkmez taraf\u0131ndan verilen Giri\u015fimcilik ve Kooperatif\u00e7ilik kursuyla, kat\u0131l\u0131mc\u0131lar giri\u015fimcili\u011fin temel kavramlar\u0131, kooperatif kurulu\u015f s\u00fcre\u00e7leri ve yasal \u00e7er\u00e7eveleri hakk\u0131nda detayl\u0131 bilgilendirildi ve y\u00f6nlendirmeleri yap\u0131ld\u0131. Dijital Pazarlama Teknikleri e\u011fitimi ile de kat\u0131l\u0131mc\u0131lar\u0131n farkl\u0131 pazarlama kanallar\u0131 ile tekniklerini \u00f6\u011frendiler. Kad\u0131n giri\u015fimcilere, kooperatiflerinde ve i\u015fletmelerinde uygulamalar\u0131 i\u00e7in e\u011fitim ald\u0131klar\u0131 konularla ilgili yeni fikirler de verildi. E\u011fitmen Banu Bing\u00f6l Ak\u0131n taraf\u0131ndan Y\u00fcz Y\u00fcze Sat\u0131\u015f ve Markala\u015fma konular\u0131nda teorik ve uygulamal\u0131 e\u011fitim de ald\u0131lar.<\/p>\n
E\u011fitimlerle, Tavasl\u0131 kad\u0131nlar\u0131n geleneksel el sanatlar\u0131n\u0131 ve y\u00f6resel lezzetlerini profesyonel i\u015f modellerine d\u00f6n\u00fc\u015ft\u00fcrerek dijital d\u00fcnyada ve pazarda yer almalar\u0131 hedeflendi.<\/p>\n
Stratejik yol haritas\u0131: sat\u0131\u015f ve markala\u015fma raporu
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E\u011fitim faaliyetlerinin tamamlanmas\u0131yla, projenin nihai hedefi olan raporlama s\u00fcrecine ge\u00e7ildi. Haz\u0131rl\u0131k a\u015famas\u0131nda olan Tavas\u2019taki Kad\u0131n Giri\u015fimciler i\u00e7in Sat\u0131\u015f ve Markala\u015fma Raporu, b\u00f6lgedeki kad\u0131n giri\u015fimciler ve kooperatifler i\u00e7in stratejik bir yol haritas\u0131 niteli\u011fi ta\u015f\u0131yacak. Raporun temelini olu\u015fturmak amac\u0131yla kad\u0131n giri\u015fimcilerin mevcut durumlar\u0131n\u0131 belirleyen bir ihtiya\u00e7 analizi yap\u0131ld\u0131 ve marka bilincini art\u0131rmak i\u00e7in “Markam bir insan olsayd\u0131” ba\u015fl\u0131kl\u0131 yenilik\u00e7i bir uygulama ger\u00e7ekle\u015ftirildi; kad\u0131n giri\u015fimciler, sahada ziyaret edildi. Bu sayede ula\u015f\u0131lan analizler sonucunda Tavas, Kale ve Beya\u011fa\u00e7\u2019\u0131n simgeleri olan tel k\u0131rma, biber, dokuma ve baklava gibi k\u00fclt\u00fcrel zenginliklerin markala\u015fma s\u00fcre\u00e7lerine dair somut veriler elde edildi.<\/p>\n
Saha faaliyetleri tamamland\u0131
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Projenin sahibi olan Tavas Ticaret Odas\u0131\u2019n\u0131n Ba\u015fkan\u0131 Saffet \u0130naml\u0131k\u2019\u0131n ev sahipli\u011fi yapt\u0131\u011f\u0131 Tavas Ticaret Odas\u0131\u2019ndaki faaliyetlerin son g\u00fcn\u00fcnde Ba\u015fkan \u0130naml\u0131k ile Tavas Belediye Ba\u015fkan\u0131 Kadir Tat\u0131k kat\u0131l\u0131mc\u0131lara sertifikalar\u0131n\u0131 takdim etti. Tavas, Beya\u011fa\u00e7 ve Kale\u2019den gelen kad\u0131n giri\u015fimcilerin yan\u0131 s\u0131ra Denizli AB\u0130GEM Direkt\u00f6r\u00fc S\u0131d\u0131ka Ar\u0131kan ve Uzman Beyza Ulusoy\u2019un kat\u0131ld\u0131\u011f\u0131 programda, AB\u0130GEM Dan\u0131\u015fman\u0131 Banu Bing\u00f6l Ak\u0131n\u2019a da te\u015fekk\u00fcr belgesi sunuldu.<\/p>\n
Tavas\u2019ta k\u00fclt\u00fcrel miras ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor
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B\u00f6lge kalk\u0131nmas\u0131 i\u00e7in \u00f6nem ta\u015f\u0131yan proje sayesinde, kad\u0131nlar\u0131n el becerileri profesyonel giri\u015fimcilikle bulu\u015fturuldu. E\u011fitimlerle ba\u015flayan s\u00fcre\u00e7, b\u00f6lge kad\u0131nlar\u0131 i\u00e7in bir rehber olacak sonu\u00e7 raporuyla tamamlanacak. Proje, kurumlar\u0131n da i\u015f birli\u011fi ve deste\u011fi ile Tavas ve \u00e7evresinin sakl\u0131 kalm\u0131\u015f k\u00fclt\u00fcrel miras\u0131n\u0131 kad\u0131nlar\u0131n eme\u011fiyle markala\u015ft\u0131r\u0131p turizm rotalar\u0131 \u00fczerinde g\u00fc\u00e7l\u00fc bir ekonomik de\u011fer haline getirmeyi ama\u00e7l\u0131yor.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Tavas, Kale ve Beya\u011fa\u00e7 il\u00e7elerindeki giri\u015fimci kad\u0131nlar, GEKA\u2019n\u0131n deste\u011fi ve Denizli AB\u0130GEM i\u015f birli\u011fiyle b\u00f6lge ekonomisine g\u00fc\u00e7 katmaya haz\u0131rlan\u0131yor. G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) 2025 Y\u0131l\u0131 Teknik Destek Program\u0131 kapsam\u0131nda finanse edilen ve Tavas Ticaret Odas\u0131\u2019n\u0131n y\u00fcr\u00fct\u00fcc\u00fcl\u00fc\u011f\u00fcnde haz\u0131rlanan K\u00fclt\u00fcr\u00fcn Ya\u015fat\u0131lmas\u0131nda Kad\u0131n Giri\u015fimciler Projesi\u2019nin e\u011fitim ve dan\u0131\u015fmanl\u0131k faaliyetleri tamamland\u0131. Nisan ve Haziran aylar\u0131nda yo\u011fun kat\u0131l\u0131mla ger\u00e7ekle\u015ftirilen…<\/p>\n","protected":false},"author":1,"featured_media":106471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-106470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/106470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106470"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/106470\/revisions"}],"predecessor-version":[{"id":106472,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/106470\/revisions\/106472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/106471"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}