Sigorta \u0130zmir\u2019de bir araya gelen sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri, dijitalle\u015fmeden yapay zek\u00e2ya kadar pek \u00e7ok ba\u015fl\u0131kta sigortac\u0131l\u0131\u011f\u0131n gelece\u011fini masaya yat\u0131rd\u0131.
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Sigorta \u0130zmir – Sigorta Payda\u015flar\u0131 \u0130\u015f Birli\u011fi Fuar ve Zirvesi, 11 Haziran 2026 tarihinde Fuar \u0130zmir\u2019de kap\u0131lar\u0131n\u0131 a\u00e7t\u0131. 13 Haziran\u2019a kadar devam edecek organizasyon; sigorta \u015firketlerinden eksperlere, acentelerden brokerlere, asistans firmalar\u0131ndan kamu kurumlar\u0131na kadar sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerini bir araya getiriyor. \u00dc\u00e7 g\u00fcne yay\u0131lan panel ve oturumlarda, sigortac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn g\u00fcndemi ve gelece\u011fine y\u00f6n verecek ba\u015fl\u0131klar ele al\u0131n\u0131yor.
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T.C. Ticaret Bakanl\u0131\u011f\u0131 ile Sigortac\u0131l\u0131k ve \u00d6zel Emeklilik D\u00fczenleme ve Denetleme Kurumu (SEDDK) himayesinde d\u00fczenlenen fuar; sekt\u00f6r\u00fcn k\u00f6kl\u00fc kurumlar\u0131 taraf\u0131ndan destekleniyor. Organizasyona, T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), T\u00fcrkiye Sigorta Birli\u011fi (TSB), Sigorta Acenteleri \u0130cra Komitesi (SA\u0130K), Sigorta Eksperleri \u0130cra Komitesi (SE\u0130K), \u0130zmir Ticaret Odas\u0131 (\u0130ZTO) ve Ege B\u00f6lgesi Sanayi Odas\u0131 (EBSO) tam destek veriyor. \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi ev sahipli\u011finde, \u0130ZFA\u015e organizat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen fuar\u0131n etkinlik partnerli\u011fini ise IUC Events \u00fcstleniyor.
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Sigorta \u0130zmir kapsam\u0131nda d\u00fczenlenen ilk panelde, sigortac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn g\u00fcncel dinamikleri ve gelece\u011fe y\u00f6nelik stratejik yol haritas\u0131, “Sigortac\u0131l\u0131k Sekt\u00f6r\u00fc, G\u00fcndemdeki Konular ve Gelecek Stratejileri” ba\u015fl\u0131\u011f\u0131 alt\u0131nda ele al\u0131nd\u0131. Sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerini bir araya getiren panel, sigortac\u0131l\u0131\u011f\u0131n d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine \u0131\u015f\u0131k tutarken kamu, \u00f6zel sekt\u00f6r ve meslek \u00f6rg\u00fctleri aras\u0131ndaki i\u015f birli\u011finin \u00f6nemini de ortaya koydu. Panele; TOBB Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve EBSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ender Yorganc\u0131lar, SEDDK Ba\u015fkan Yard\u0131mc\u0131s\u0131 Vekili Ali Burak Kurtulan, TSB Ba\u015fkan\u0131 Ahmet Ya\u015far, TOBB SA\u0130K Ba\u015fkan\u0131 Levent Korkut ve TOBB SE\u0130K Ba\u015fkan\u0131 Ahmet Nedim Erdem konu\u015fmac\u0131 olarak yer ald\u0131. Panelin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc ise gazeteci Birant Y\u0131ld\u0131z ger\u00e7ekle\u015ftirdi.<\/p>\n
“\u0130zmir, sigorta sekt\u00f6r\u00fc i\u00e7in stratejik bir merkez konumunda”
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TOBB Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve EBSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ender Yorganc\u0131lar, “Sigorta \u0130zmir Fuar\u0131 gibi organizasyonlar\u0131 son derece de\u011ferli buluyorum. \u0130zmir, g\u00fc\u00e7l\u00fc sanayi altyap\u0131s\u0131, \u00fcretim kapasitesi ve ticaret hacmiyle sigorta sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan stratejik bir merkez konumunda. Bu t\u00fcr fuarlar, sanayi ile sigortac\u0131l\u0131k aras\u0131ndaki ba\u011f\u0131 g\u00fc\u00e7lendirirken ayn\u0131 zamanda sekt\u00f6r\u00fcn mevcut sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm alanlar\u0131n\u0131 birlikte de\u011ferlendirme imkan\u0131 sunuyor” dedi.
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Yorganc\u0131lar, risk sigortalar\u0131nda \u00f6zellikle kimya, ah\u015fap ve plastik gibi risk seviyesi y\u00fcksek sekt\u00f6rlerde teminat sa\u011flamak zaman zaman daha zor olabildi\u011fini belirterek, “Sanayiciler olarak, \u00fcretim s\u00fcreklili\u011fini sa\u011flamak ad\u0131na varl\u0131klar\u0131m\u0131z\u0131 her ge\u00e7en g\u00fcn daha fazla sigorta g\u00fcvencesi alt\u0131na al\u0131yoruz. Bu noktada sigortac\u0131l\u0131k faaliyetlerinin, alan\u0131nda uzman ki\u015filer taraf\u0131ndan y\u00fcr\u00fct\u00fclmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u0130zmir\u2019in \u00fcretim g\u00fcc\u00fc ve sanayi \u00e7e\u015fitlili\u011fi dikkate al\u0131nd\u0131\u011f\u0131nda, sigorta sekt\u00f6r\u00fcn\u00fcn bu \u015fehirde daha da geli\u015fece\u011fine inan\u0131yorum. Sigorta \u0130zmir Fuar\u0131\u2019n\u0131n da bu geli\u015fime katk\u0131 sa\u011flayan \u00f6nemli bir platform oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum” diye konu\u015ftu.<\/p>\n
Yeni d\u00fczenlemeler hakk\u0131nda bilgi verdi
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SEDDK Ba\u015fkan Yard\u0131mc\u0131s\u0131 Vekili Ali Burak Kurtulan ise kat\u0131l\u0131m sigortac\u0131l\u0131\u011f\u0131 ve emeklilik sistemine y\u00f6nelik yeni d\u00fczenlemelere i\u015faret ederek, “Bu alanda yap\u0131lacak yap\u0131sal de\u011fi\u015fikliklerle birlikte yeni yat\u0131r\u0131m f\u0131rsatlar\u0131n\u0131n da \u00f6n\u00fcn\u00fc a\u00e7may\u0131 hedefliyoruz. \u0130stanbul Finans Merkezi, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemli merkezlerinden biri olacak. Denetleyici ve d\u00fczenleyici kurumlar ile sekt\u00f6r payda\u015flar\u0131n\u0131n uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131 son derece kritik. Vatanda\u015f\u0131n sigorta sistemine duydu\u011fu g\u00fcvenin art\u0131r\u0131lmas\u0131 i\u00e7in \u015firketlerimize \u00f6nemli sorumluluklar d\u00fc\u015f\u00fcyor” ifadelerini kulland\u0131.<\/p>\n
Sigorta oran\u0131n\u0131n azl\u0131\u011f\u0131na dikkat \u00e7ekti
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TSB Ba\u015fkan\u0131 Ahmet Ya\u015far, T\u00fcrkiye\u2019de sigorta penetrasyonunun art\u0131r\u0131lmas\u0131 gerekti\u011fine dikkat \u00e7ekerek, “Konut sigortas\u0131nda T\u00fcrkiye\u2019de \u00f6nemli bir potansiyel bulunuyor. Elektrik aboneli\u011fi olan konutlar\u0131n yakla\u015f\u0131k y\u00fczde 43\u2019\u00fc aktif durumda olmas\u0131na ra\u011fmen sigortal\u0131l\u0131k oran\u0131 y\u00fczde 25 seviyelerinde kal\u0131yor. Bu verilerin sa\u011fl\u0131kl\u0131 payla\u015f\u0131m\u0131 ve analiz edilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Benzer \u015fekilde KOB\u0130\u2019lerde de sigortal\u0131l\u0131k oran\u0131 y\u00fczde 20 seviyelerinde. Sekt\u00f6r olarak hem eksiklerimizi do\u011fru tespit etmeli hem de bu a\u00e7\u0131klar\u0131 kapatmak i\u00e7in gerekli ad\u0131mlar\u0131 atmal\u0131y\u0131z” dedi. Ya\u015far, “Sigorta bilincinin art\u0131r\u0131lmas\u0131 yaln\u0131zca sekt\u00f6r\u00fcm\u00fcz i\u00e7in de\u011fil, ayn\u0131 zamanda \u00fclkemizin ekonomik dayan\u0131kl\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan da temel bir unsur” \u015feklinde konu\u015ftu.<\/p>\n
Acentelerin rol\u00fcn\u00fc vurgulad\u0131
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TOBB SA\u0130K Ba\u015fkan\u0131 Levent Korkut ise sigorta sekt\u00f6r\u00fcnde acentelerin rol\u00fcn\u00fc vurgulayarak, “Sigorta sat\u0131\u015flar\u0131nda acentelerin daha \u00f6ncelikli ve g\u00fc\u00e7l\u00fc bir konuma ta\u015f\u0131nmas\u0131 gerekiyor. Acenteler, sekt\u00f6r\u00fcn en \u00f6nemli sat\u0131\u015f kanallar\u0131ndan biri. Bu yap\u0131n\u0131n g\u00fc\u00e7lendirilmesi hem sekt\u00f6r\u00fcn b\u00fcy\u00fcmesine hem de t\u00fcm payda\u015flar\u0131n kazan\u00e7 sa\u011flayaca\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilir bir modelin olu\u015fmas\u0131na katk\u0131 sa\u011flayacakt\u0131r. Acentelik sisteminin desteklenmesi, sadece sat\u0131\u015f hacmini art\u0131rmakla kalmaz; ayn\u0131 zamanda sigorta bilincinin tabana yay\u0131lmas\u0131n\u0131 da h\u0131zland\u0131r\u0131r” diye konu\u015ftu.<\/p>\n
Sigortac\u0131l\u0131kta yapay zekan\u0131n rol\u00fc
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TOBB SE\u0130K Ba\u015fkan\u0131 Ahmet Nedim Erdem de yapay zeka teknolojilerinin sigorta sekt\u00f6r\u00fcne etkilerine de\u011finerek, “Yapay zeka, sigorta sekt\u00f6r\u00fcne \u00f6nemli katk\u0131lar sunuyor, ancak beraberinde yeni riskleri de getiriyor. \u00d6zellikle sahte hasar belgeleri ve manip\u00fcle edilmi\u015f g\u00f6rseller, \u00f6nemli bir risk alan\u0131 olu\u015fturuyor. Bu riskleri yine yapay zeka destekli g\u00f6r\u00fcnt\u00fc i\u015fleme teknolojileriyle minimize edebiliriz. B\u00fcy\u00fck verinin yaln\u0131zca toplanmas\u0131 de\u011fil, do\u011fru \u015fekilde kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 ve analiz edilmesi gerekiyor. Ayr\u0131ca, denetim mekanizmalar\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve sahada yerinde incelemelerin art\u0131r\u0131lmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Eksperin sahadaki rol\u00fc, teknolojik ara\u00e7larla desteklenerek daha etkin hale getirilmeli” ifadelerini kulland\u0131.<\/p>\n
Sigortac\u0131l\u0131k sekt\u00f6r\u00fcnde dijitalle\u015fmeyi anlatt\u0131
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\u0130lk g\u00fcn\u00fcn anahtar konu\u015fmac\u0131s\u0131 ise Ba\u015fkent \u00dcniversitesi Rekt\u00f6r Yard\u0131mc\u0131s\u0131 Prof. Dr. Erdem K\u0131rkbe\u015fo\u011flu oldu. Sigortac\u0131l\u0131k alan\u0131ndaki akademik \u00e7al\u0131\u015fmalar\u0131 ile tan\u0131nan Prof. Dr. K\u0131rkbe\u015fo\u011flu, “Sigortac\u0131l\u0131k Sekt\u00f6r\u00fcnde Dijitalle\u015fme” ba\u015fl\u0131kl\u0131 sunumunda sekt\u00f6rdeki teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc ele ald\u0131. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn, sigortac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn geli\u015fiminde yeni bir d\u00f6nemi temsil etti\u011fini belirten K\u0131rkbe\u015fo\u011flu, sigortac\u0131l\u0131\u011f\u0131n tecr\u00fcbeye dayal\u0131 uygulamalardan veri odakl\u0131 bir yap\u0131ya evrildi\u011fini s\u00f6yledi. G\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck veri ve geli\u015fmi\u015f analiz y\u00f6ntemleri sayesinde risklerin \u00e7ok daha do\u011fru de\u011ferlendirilebildi\u011fini ifade eden Prof. Dr. K\u0131rkbe\u015fo\u011flu, ya\u015f, cinsiyet, meslek, ikamet edilen b\u00f6lge ve ara\u00e7 \u00f6zellikleri gibi \u00e7ok say\u0131da parametrenin ayn\u0131 anda analiz edilerek daha hassas fiyatlama yap\u0131labildi\u011fini aktard\u0131.
<\/p>\n","protected":false},"excerpt":{"rendered":"
Sigorta \u0130zmir\u2019de bir araya gelen sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri, dijitalle\u015fmeden yapay zek\u00e2ya kadar pek \u00e7ok ba\u015fl\u0131kta sigortac\u0131l\u0131\u011f\u0131n gelece\u011fini masaya yat\u0131rd\u0131. Sigorta \u0130zmir – Sigorta Payda\u015flar\u0131 \u0130\u015f Birli\u011fi Fuar ve Zirvesi, 11 Haziran 2026 tarihinde Fuar \u0130zmir\u2019de kap\u0131lar\u0131n\u0131 a\u00e7t\u0131. 13 Haziran\u2019a kadar devam edecek organizasyon; sigorta \u015firketlerinden eksperlere, acentelerden brokerlere, asistans firmalar\u0131ndan kamu kurumlar\u0131na kadar sekt\u00f6r\u00fcn…<\/p>\n","protected":false},"author":1,"featured_media":105190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-105189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/105189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105189"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/105189\/revisions"}],"predecessor-version":[{"id":105191,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/105189\/revisions\/105191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/105190"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}