D\u00fcnya genelinde 1,5 milyar insan\u0131 kapsayan freelance (serbest \u00e7al\u0131\u015fma) ekonomi, T\u00fcrkiye\u2019de 2 milyon baraj\u0131n\u0131 a\u015farak dev bir i\u015f g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fc.
\n
D\u00fcnyada serbest \u00e7al\u0131\u015fma modeli artarken, Ya\u015far \u00dcniversitesi akademisyenlerinin katk\u0131 sundu\u011fu uluslararas\u0131 ara\u015ft\u0131rma ise bu yeni d\u00fczende ezber bozan ger\u00e7e\u011fi ortaya koydu. \u0130leti\u015fim sekt\u00f6r\u00fcnde kad\u0131n freelancerlar, erkeklere oranla daha fazla proje al\u0131yor ve baz\u0131 alanlarda kurumsal hayat\u0131n aksine daha y\u00fcksek gelir elde ediyor. D\u00fcnya Bankas\u0131 verilerine g\u00f6re k\u00fcresel \u00f6l\u00e7ekte 1,57 milyar ki\u015fi freelance olarak \u00e7al\u0131\u015f\u0131rken, T\u00fcrkiye\u2019de bu say\u0131 2025 y\u0131l\u0131 itibar\u0131yla 2 milyonu ge\u00e7ti. \u00d6zellikle 25-35 ya\u015f aras\u0131 gen\u00e7 n\u00fcfusun esneklik talebi ve \u00f6zg\u00fcrl\u00fck aray\u0131\u015f\u0131 enflasyonun olu\u015fturdu\u011fu ek gelir ihtiyac\u0131yla birle\u015fince yaz\u0131l\u0131m, grafik tasar\u0131m ve dijital pazarlama gibi alanlar freelance \u00e7al\u0131\u015fman\u0131n kalesi haline geldi.<\/p>\n
Akademik katk\u0131
\n
Avrupa Halkla \u0130li\u015fkiler E\u011fitim ve Ara\u015ft\u0131rma Derne\u011fi (EUPRERA) i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen ve Ya\u015far \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi akademisyenleri Prof. Dr. \u00d6zlem Alik\u0131l\u0131\u00e7 ile Prof. Dr. Ebru G\u00f6kaliler\u2019in de katk\u0131 koydu\u011fu ara\u015ft\u0131rma, T\u00fcrkiye\u2019deki kad\u0131n freelancerlar\u0131n y\u00fckseli\u015fini mercek alt\u0131na ald\u0131. Ara\u015ft\u0131rmaya g\u00f6re kad\u0131nlar, kurumsal hayatta kar\u015f\u0131la\u015ft\u0131klar\u0131 mobbing, cinsiyet rolleri ve kariyer engelleri nedeniyle bu modele y\u00f6neliyor. T\u00fcrkiye\u2019de freelance \u00e7al\u0131\u015fma \u00f6zellikle yaz\u0131l\u0131m ve web geli\u015ftirme, grafik tasar\u0131m, sosyal medya y\u00f6netimi, dijital pazarlama ve medya i\u00e7in i\u00e7erik \u00fcretiminde yo\u011funla\u015f\u0131yor. \u00d6zellikle gen\u00e7 n\u00fcfus aras\u0131nda pop\u00fclerlik kazan\u0131yor.<\/p>\n
Kad\u0131nlar engel tan\u0131m\u0131yor
\n
Ya\u015far \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc akademisyenleri Prof. Dr. \u00d6zlem Alik\u0131l\u0131\u00e7 ve Prof. Dr. Ebru G\u00f6kaliler, elde edilen tespitlerin T\u00fcrkiye\u2019ye \u00f6zg\u00fc bir tabloyu yans\u0131tt\u0131\u011f\u0131n\u0131 vurgulayarak, \u015fu de\u011ferlendirmede bulundu:
\n
“Kad\u0131n freelancerlar, kurumsal hayatta kar\u015f\u0131la\u015ft\u0131klar\u0131 engelleri bu modelde avantaja d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Bu \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019de kad\u0131nlar\u0131n ileti\u015fim sekt\u00f6r\u00fcnde kendi \u015fartlar\u0131n\u0131 belirleyebildikleri, daha esnek ve \u00fcretken bir alan olu\u015fturduklar\u0131n\u0131 g\u00f6steriyor. Kurumsal i\u015f hayat\u0131nda s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan \u2018Kad\u0131nlar daha az kazan\u0131yor\u2019 olgusunu tersine \u00e7eviren dikkat \u00e7ekici bir tablo sunuyor. Kat\u0131l\u0131mc\u0131lar\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc, kurumsal i\u015f ya\u015fam\u0131nda kar\u015f\u0131la\u015ft\u0131klar\u0131 mobbing, cinsiyet rolleri temelli e\u015fitsizlikler ve kariyer engelleri nedeniyle freelance \u00e7al\u0131\u015fmaya y\u00f6neldiklerini ifade etti. Ara\u015ft\u0131rman\u0131n dikkat \u00e7eken bir di\u011fer sonucu, kad\u0131n ve erkeklerin freelance \u00e7al\u0131\u015fmay\u0131 tercih etme motivasyonlar\u0131ndaki farkl\u0131l\u0131klar oldu. Erkekler i\u00e7in daha y\u00fcksek gelir elde etme arzusu \u00f6n plana \u00e7\u0131karken, kad\u0131nlar i\u00e7in esneklik, i\u015f-ya\u015fam dengesi ve aile sorumluluklar\u0131n\u0131 y\u00f6netebilme gibi fakt\u00f6rler belirleyici rol oynad\u0131. Bu durum, toplumsal cinsiyet rollerinin \u00e7al\u0131\u015fma bi\u00e7imlerine do\u011frudan yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6steriyor.”
<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnya genelinde 1,5 milyar insan\u0131 kapsayan freelance (serbest \u00e7al\u0131\u015fma) ekonomi, T\u00fcrkiye\u2019de 2 milyon baraj\u0131n\u0131 a\u015farak dev bir i\u015f g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fc. D\u00fcnyada serbest \u00e7al\u0131\u015fma modeli artarken, Ya\u015far \u00dcniversitesi akademisyenlerinin katk\u0131 sundu\u011fu uluslararas\u0131 ara\u015ft\u0131rma ise bu yeni d\u00fczende ezber bozan ger\u00e7e\u011fi ortaya koydu. \u0130leti\u015fim sekt\u00f6r\u00fcnde kad\u0131n freelancerlar, erkeklere oranla daha fazla proje al\u0131yor ve baz\u0131 alanlarda kurumsal…<\/p>\n","protected":false},"author":1,"featured_media":103253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-103252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/103252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103252"}],"version-history":[{"count":1,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/103252\/revisions"}],"predecessor-version":[{"id":103254,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/posts\/103252\/revisions\/103254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=\/wp\/v2\/media\/103253"}],"wp:attachment":[{"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.egemtv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}